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Competition in Marketing 2006 - Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product... Competition in Marketing 2006 - Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation (Paperback, 2006 ed.)
Vera Magin; Foreword by Oliver P. Heil
R1,497 Discovery Miles 14 970
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In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.

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