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Competition in Marketing 2006 - Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation (Paperback, 2006 ed.) Loot Price: R798
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Competition in Marketing 2006 - Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product...

Competition in Marketing 2006 - Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation (Paperback, 2006 ed.)

Vera Magin; Foreword by Oliver P. Heil

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List price R2,349 Loot Price R798 Discovery Miles 7 980 | Repayment Terms: R75 pm x 12* You Save R1,551 (66%)

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In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: July 2006
First published: 2006
Authors: Vera Magin
Foreword by: Oliver P. Heil
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback
Pages: 145
Edition: 2006 ed.
ISBN-13: 978-3-8350-0432-0
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0432-8
Barcode: 9783835004320

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