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Competition in Marketing 2006 - Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation (Paperback, 2006 ed.) Loot Price: R1,497
Discovery Miles 14 970
Repayment Terms: R140 pm x 12*
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Competition in Marketing 2006 - Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product...

Competition in Marketing 2006 - Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation (Paperback, 2006 ed.)

Vera Magin; Foreword by Oliver P. Heil

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Loot Price R1,497 Discovery Miles 14 970 | Repayment Terms: R140 pm x 12*

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In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: July 2006
First published: 2006
Authors: Vera Magin
Foreword by: Oliver P. Heil
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback
Pages: 145
Edition: 2006 ed.
ISBN-13: 978-3-8350-0432-0
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8350-0432-8
Barcode: 9783835004320

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