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Exzellentes Sponsoring - Innovative Ansatze Und Best Practices Fur Das Markenmanagement (German, Hardcover, 2nd 2. Aufl. 2007... Exzellentes Sponsoring - Innovative Ansatze Und Best Practices Fur Das Markenmanagement (German, Hardcover, 2nd 2. Aufl. 2007 ed.)
Dieter Ahlert, David Woisetschlager, Verena Vogel
R2,245 Discovery Miles 22 450
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Ships in 10 - 17 working days

Die Beitrage dieses Bandes verdeutlichen anhand von innovativen Beispielen und Best Practices aus den Bereichen Sport, Kunst, Kultur, Sozialwesen und Umwelt, wie sich das Sponsoring-Engagement fur Markenbildung und -fuhrung nutzbar machen lasst. Renommierte Autoren stellen die wesentlichen Herausforderungen an das Management dar und entwickeln Losungsansatze. Dabei liegt der Schwerpunkt auf der Ubertragung und Anwendung wissenschaftlicher Erkenntnisse in der Praxis."

Kundenbindung Und Kundenwert - Der Einfluss Von Einstellungen Auf Das Kaufverhalten (German, Paperback, 2006 ed.): Verena Vogel Kundenbindung Und Kundenwert - Der Einfluss Von Einstellungen Auf Das Kaufverhalten (German, Paperback, 2006 ed.)
Verena Vogel
R1,738 Discovery Miles 17 380
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