In this book, I will show you how good basic business principles should be applied and followed. It is written for men and women who are already in business, those starting a business, entrepreneurs ready to launch a new idea, and students leaving college or university wanting to make their way in business. Business is not an exact science. There is no written formula that can guarantee success, but there are basic rules that must be followed if you are to be successful. I have drawn on my past experiences in business, my failings, the shortcomings of the thousands I have mentored, and those who have consulted me. I have written what I believe is an easy to read, easy to understand guide, of the basic do's and don'ts in business. My comments are set out in a practical manner, based on fact, not as an academic lecturer in a college or university would tell you.Those who have been to college or university may find my views very different because they are gained at the actual front line of business. There is no better advice than firsthand knowledge and experience. Businessmen want nitty gritty information that they can use and relate to their business. This is what you will get from my book.

Not so long ago, songs by the Andrews Sisters and Lawrence Welk blasted from phonographs, lilted over the radio, and dazzled television viewers across the country. Lending star quality to the ethnic music of Poles, Italians, Slovaks, Jews, and Scandinavians, luminaries like Frankie Yankovic, the Polka King, and 'Whoopee John' Wilfart became household names to millions of Americans. In this vivid and engaging book, Victor Greene uncovers a wonderful corner of American social history as he traces the popularization of old-time ethnic music from the turn of the century to the 1960s. Drawing on newspaper clippings, private collections, ethnic societies, photographs, recordings, and interviews with musicians and promoters, Greene chronicles the emergence of a new mass culture that drew heavily on the vivid color, music, and dance of ethnic communities. In this story of American ethnic music, with its countless entertainers performing never-forgotten tunes in hundreds of small cities around the country, Greene revises our notion of how many Americans experienced cultural life. In the polka belt, extending from Connecticut to Nebraska and from Texas up to Minnesota and the Dakotas, not only were polkas, laendlers, schottisches, and waltzes a musical passion, but they shone a scintillating new light on the American cultural landscape. Greene follows the fortunes of groups like the Gold Chain Bohemians, illuminating the development of an important segment of American popular music that fed the craze for international dance music. And even though old-time music declined in the 1960s, overtaken by rock and roll, a new Grammy for the polka was initiated in 1986. In its ebullience and vitality, the genre endures.