In this book, I will show you how good basic business principles
should be applied and followed. It is written for men and women who
are already in business, those starting a business, entrepreneurs
ready to launch a new idea, and students leaving college or
university wanting to make their way in business. Business is not
an exact science. There is no written formula that can guarantee
success, but there are basic rules that must be followed if you are
to be successful. I have drawn on my past experiences in business,
my failings, the shortcomings of the thousands I have mentored, and
those who have consulted me. I have written what I believe is an
easy to read, easy to understand guide, of the basic do's and
don'ts in business. My comments are set out in a practical manner,
based on fact, not as an academic lecturer in a college or
university would tell you.Those who have been to college or
university may find my views very different because they are gained
at the actual front line of business. There is no better advice
than firsthand knowledge and experience. Businessmen want nitty
gritty information that they can use and relate to their business.
This is what you will get from my book.
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