The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of "Advertising Age." Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter.
What the reader will encounter in "Advertising and the World Wide Web" is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won't fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Advertising and the World Wide Web is a solid conception of how Web advertising is different from anything that has come before. There are numerous discussions on consumer and advertiser interactivity, the role of Web advertising within larger campaigns, audience segmentation, and alternative Web-based promotion formats. The five sections cover definition and theory, structure, specific applications, legal issues, and the voice of the practitioner. Although there remain a few nay-sayers concerning the future of Web advertising, the reader will be able to see just how incredibly high-impact this new medium has become and the vast potential that it holds for future promotional endeavors.

In this book series on Optical Sciences, holography has been the subject of three previous volumes. In particular, Vol. 16, written by one of us (W. S. ) and Dr. M. Dubas, treated holographic interferometry of opaque bodies from the standpoint of deformation analysis. However, the fundamental principles of holography are developed there only briefly in preparation for a discussion of interference fringe modifications. This new volume in the series is intended to consider in detail many topics which were previously omitted, such as the deformation or distortion of holo graphic images, the theory of volume holograms, composite or multiplex holo graphy, holographic interferometry of transparent media, time dependent effects, holographic contouring, and applications of fringe modifications to the deformation of opaque bodies. In addition, these and other subjects will be treated with the same unifying concept developed in Vol. 16, but with an addi tional emphasis on those features that have their origins in classical optics, espe cially the small-wavelength approach, the coupled-wave theory, and the Seidel aberrations. Since the field of holography and its various applications is growing rapidly, it is impossible to be comprehensive in a single book. Every effort has beep. made to avoid unnecessary duplication of Vol. 16. For example, displace ment and fringe localization problems are only briefly discussed, while some modification techniques (e. g., sandwich holography) are not included. When needed, however, the reader is directly referred to complementary publications."

This small book intends to build a bridge between the aspects of Optics and of Mechanics that are involved in the application of holographie interferometry to deformation analysis of opaque bodies. As such, it follows in some way the footsteps ofthe late Prof. H. Favre, who already in 1927 proposed to use interferometry for deformation measurements (refer to his thesis "Sur une nouveHe methode optique de determination des tensions interieures"). Many a concept also originates from the research and lectures of Prof. W. Prager in continuum mechanies, Profs. D. C. Drucker and C. Mylonas in experimental mechanics, Prof. C. R. Steele in sheH theory and Prof. W. Lukosz in physieal optics. Further stimulation arose in dis- cussions about holography with Profs. R. Dandliker, J. Der Hovanesian and H. Tiziani as weH as with Drs. B. Ineiehen and F. M. Mottier. The contribution of Drs. W. Wuthrich, P. Bohler and G. Teichmann must also be acknowledged, the latter more partieularly for rendering valuable assistance on the delieate points of tensor calculus as weH as in the drawing of the figures. FuH gratitude must also be expressed to those who made the publication of this book possible: Dr. D. MacAdam who openheartedly accepted it in his series, Dr. H. Lotsch and the collab- orators of Springer-Verlag, Mr. P. Hagnauer who revised the original text and Mrs. L. Wehrli whose patience was tried in carefully typing the manuscript, whieh Mr. F. Dufour read over again.

Governments are more than formal political institutions, they are places of work for thousands of women and men, and powerful social, cultural, and economic sites that shape the lives of all people. This collection demonstrates how anthropologists can enrich our understandings of government by exploring the labor of those who govern, and how the dynamics of culture are at the heart of government actions that justify, modify, and reproduce political action. By assembling original, ethnographically-grounded research in legislatures, executives, and bureaucracies, this volume illuminates and unpacks the structures, practices, and values of government actors in local, regional, and national contexts.

Stresses which arise in bioreactors can influence process performance considerably. Recent molecular biological investigations indicate that stress caused by fluid dynamical effects and extreme values of process variables and toxic substances cause similar responses in the cells. These molecular fundamentals, as well as quantitative evaluation of fluid dynamical stresses and, their effects on microorganisms, animal and plant cells and proteins are treated in this volume.

The National Assembly for Wales was established in 1999, granting the people of Wales a parliament for the first time in nearly six centuries. The Assembly was intended to create a parliamentary culture of open, inclusive, and modern democracy that stood apart from the Houses of Parliament in London. Based on anthropological fieldwork, this informative book analyzes how power in Wales is legitimated and justified. William Schumann s intriguing argument makes the case that contradictory political practices exist which affirm elected officials as public representatives while also reproducing the subordinate status of Wales within the institutional hierarchies of the United Kingdom and European Union.

The National Assembly for Wales was established in 1999, granting the people of Wales a parliament for the first time in nearly six centuries. The Assembly was intended to create a parliamentary culture of open, inclusive, and modern democracy that stood apart from the Houses of Parliament in London. Based on anthropological fieldwork, this informative book analyzes how power in Wales is legitimated and justified. William Schumann's intriguing argument makes the case that contradictory political practices exist which affirm elected officials as public representatives while also reproducing the subordinate status of Wales within the institutional hierarchies of the United Kingdom and European Union.

Stresses which arise in bioreactors can influence process performance considerably. Recent molecular biological investigations indicate that stress caused by fluid dynamical effects and extreme values of process variables and toxic substances cause similar responses in the cells. These molecular fundamentals, as well as quantitative evaluation of fluid dynamical stresses and, their effects on microorganisms, animal and plant cells and proteins are treated in this volume.

Functional Analysis of Bacterial Genes: A Practical Manual summarises the principles and the key methods used to analyse the function of genes in bacteria. Written by members of the Bacillus subtilis Functional Analysis Consortium, this book provides a guide to the many approaches for the systematic analysis of gene function.
Features include:

• In-depth discussion of the theory and application of the methods
• A step-by-step practical guide to each method
• Experimental examples to indicate expected results
• Contact information for suppliers and resource centres

Written by internationally recognised authors, Functional Analysis of Bacterial Genes: A Practical Manual will be a valuable resource to researchers and technicians using functional analysis for many bacterial species, whether in the academic departments of microbiology or genetics, the biotechnology, biomedicine or pharmaceutical industries, or other centres of genomics and bioinformatics.

"This volume, and the pioneering effort it represents, will be of interest not only to those of us who are specialists in B. subtilis but to all microbiologists and genome scientists who face the formidable task of uncovering the functions of the myriad uncharacterised genes that are emerging from large-scale sequencing." -Richard Losick , The Biological Laboratories, Harvard University, Cambridge, Massachusetts, USA

By assembling original, ethnographically-grounded research in legislatures, executives, and bureaucracies, this volume illuminates and unpacks the structures, practices, and values of government actors in local, regional, and national contexts.