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Unlike some other reproductions of classic texts (1) We have not
used OCR(Optical Character Recognition), as this leads to bad
quality books with introduced typos. (2) In books where there are
images such as portraits, maps, sketches etc We have endeavoured to
keep the quality of these images, so they represent accurately the
original artefact. Although occasionally there may be certain
imperfections with these old texts, we feel they deserve to be made
available for future generations to enjoy.
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A Dangerous Mind (Hardcover)
W Marshall Johnston, Daniel J Crosby; Illustrated by Josiah Muster
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R1,296
R1,059
Discovery Miles 10 590
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This text provides a study of Jean-Martin Charcot, a founding
figure in the history of neurology as a discipline and a colleague
of Sigmund Freud. It argues that Charcot's diagnostic and pedagogic
models, explaining both how disease is recognized and described and
how to teach the act of neurological diagnosis, should be
considered through a theatrical lens. Considering the constitution
of the living, moving body in terms of performance, Charcot created
a situation whereby the line between deceptive acting and real
pathology, scientific accuracy and creative falsehood, and indeed
between health and unhealth, becomes blurred. The physician becomes
a medical subject in his or her own display, transforming medicine
into a potentially destabilizing, even grand guignolesque,
discourse. Offering a unique insight into Charcot's work, his
concepts and his methods, this text represents a unique and
interdisciplinary analysis cutting across the fields of art and
neurology.
In this 13th edition of Sales Force Management, Mark Johnston and
Greg Marshall continue to build on the book's reputation as a
contemporary classic, fully updated for modern sales management
teaching, research, and practice. The authors have strengthened the
focus on the use of technology in sales management, offered new
discussions on innovative sales practices, and further highlighted
sales and marketing integration. By identifying recent trends and
applications, Sales Force Management combines real-world sales
management best practices with cutting-edge theory and empirical
research in a single, authoritative source. Pedagogical features
include: Engaging breakout questions designed to spark lively
discussion. Leadership Challenge assignments and Minicases at the
end of every chapter to help students understand and apply the
principles they have learned in the classroom. Leadership,
Innovation, and Technology boxes that simulate real-world
challenges faced by salespeople and their managers. Ethical Moment
boxes in each chapter put students on the firing line of making
ethical choices in sales. Role-Play exercises at the end of each
chapter, designed to enable students to learn by doing. A
comprehensive selection of updated and revised longer sales
management case studies, in the book and on the companion website.
This fully updated new edition offers a thorough and integrated
overview of accumulated theory and research relevant to sales
management, translated clearly into practical applications-a
hallmark of Sales Force Management over the years. It is an
invaluable resource for students of sales management at both
undergraduate and postgraduate levels. The companion website
features an instructor's manual, PowerPoints, case studies, and
other tools to provide additional support for students and
instructors.
This book is devoted to the study of univariate distributions
appropriate for the analyses of data known to be nonnegative. The
book includes much material from reliability theory in engineering
and survival analysis in medicine.
The research contained in this book contributes to the theoretical
and practical knowledge of message strategies and the executional
devices used in U.S. television advertising. Using rigorous content
analysis, the authors investigated characteristics of commercials
from among EFFIE Award winners of 1999 through 2004-advertising
originating from "effective" campaigns. This work contributes to
advertising research by examining the predictive congruency of the
FCB advertising planning grid (see below) with message strategies
found in EFFIE commercials; overall EFFIE commercial message
strategy and tactic relationships; and content analysis methodology
relative to improving objectivity and assessing reliability. This
study focuses on producing a benchmark for comparison studies
examining differences in message strategies across cultures. The
research herein provides a methodological framework for producing
comparative studies examining television commercials and other
video content (i.e., delivered over the Internet) across cultures.
Contemporary Selling is the only book that combines full coverage
of up-to-date personal selling processes with a straightforward
look at sales management practices, delivered in a way that
students want to learn and instructors want to teach. The
overarching theme of the book is enabling salespeople to build
relationships successfully and to create value with customers.
Johnston and Marshall have created a comprehensive, holistic source
of information about the selling function in modern organizations
that links the process of selling (what salespeople do) with the
process of managing salespeople (what sales managers do). A strong
focus on the modern tools of selling, such as customer relationship
management (CRM), social media and technology-enabled selling, and
sales analytics, means the book continues to set the standard for
the most up-to-date and student-friendly selling book on the market
today. Pedagogical features include: updated mini cases to engage
students and reinforce learning objectives; Ethical Dilemma and
Global Connection boxes that simulate real-world challenges faced
by salespeople and their managers; Role Play exercises that enable
students to learn by doing; and updated discussion queries to drive
classroom discussion and help students connect important concepts.
This fully updated new edition is an invaluable resource for
students of personal selling at both undergraduate and postgraduate
levels. Supplementary resources include an instructor's manual,
PowerPoint slides, and other tools to provide additional support
for students and instructors.
This book's first edition has been widely cited by researchers in
diverse fields. The following are excerpts from reviews.
"Inequalities: Theory of Majorization and its Applications" merits
strong praise. It is innovative, coherent, well written and, most
importantly, a pleasure to read. ... This work is a valuable
resource!" (Mathematical Reviews). "The authors ... present an
extremely rich collection of inequalities in a remarkably coherent
and unified approach. The book is a major work on inequalities,
rich in content and original in organization." (Siam Review). "The
appearance of ... Inequalities in 1979 had a great impact on the
mathematical sciences. By showing how a single concept unified a
staggering amount of material from widely diverse
disciplines-probability, geometry, statistics, operations research,
etc.-this work was a revelation to those of us who had been trying
to make sense of his own corner of this material." (Linear Algebra
and its Applications). This greatly expanded new edition includes
recent research on stochastic, multivariate and group majorization,
Lorenz order, and applications in physics and chemistry, in
economics and political science, in matrix inequalities, and in
probability and statistics. The reference list has almost doubled.
Originally published in 2005. The Rules Committee in the US House
of Representatives is one of the most powerful institutions in
Congress. It takes centre stage in determining procedures that will
shape the bills enacted by the House. Its central role gives it
broad influence over national policy on issues from Social Security
and taxes to civil rights and the federal deficit. This study
develops a principal-agent theory to analyze how changes in
procedures and the role of the House Rules Committee have affected
policy making in Congress over the past three decades. The book's
main themes relate to a broader literature that explains the
strengthening of party leadership organizations within Congress and
their significance for understanding congressional politics. The
volume is ideally suited for courses on the US Congress and
American Politics more generally.
Originally published in 2005. The Rules Committee in the US House
of Representatives is one of the most powerful institutions in
Congress. It takes centre stage in determining procedures that will
shape the bills enacted by the House. Its central role gives it
broad influence over national policy on issues from Social Security
and taxes to civil rights and the federal deficit. This study
develops a principal-agent theory to analyze how changes in
procedures and the role of the House Rules Committee have affected
policy making in Congress over the past three decades. The book's
main themes relate to a broader literature that explains the
strengthening of party leadership organizations within Congress and
their significance for understanding congressional politics. The
volume is ideally suited for courses on the US Congress and
American Politics more generally.
This volume focuses on the experience of growing old as it is
linked to societal factors. Ryff and Marshall construct this
"macro" view of aging in society by bridging disciplines and
brining together contributors from all the social sciences.
The book is organized into three sections: theoretical
perspectives, socioeconomic structures, and contexts of self and
society. Leading psychologists, anthropologists, gerontologists,
and sociologists present theoretical and empirical advances that
forge links between the individual and the social aspects of aging.
It is must reading for researchers in all gerontologic specialties,
and a valuable text for graduate courses in human development,
psychology of aging, and other social aspects of aging.
Concerned by ongoing debates about higher education that talk past
one another, the authors of this book show how to move beyond these
and other obstacles to improve the student learning experience and
further successful college outcomes. Offering an alternative to the
culture of compliance in assessment and accreditation, they propose
a different approach which they call the Learning System Paradigm.
Building on the shift in focus from teaching to learning, the new
paradigm encourages faculty and staff to systematically seek out
information on how well students are learning and how well various
areas of the institution are supporting the student experience, and
to use that information to create more coherent and explicit
learning experiences for students. The authors begin by surveying
the crowded terrain of reform in higher education, and proceed from
there to explore the emergence of this alternative paradigm that
brings all these efforts together in a coherent way. The Learning
System Paradigm presented in chapter two includes four key
elements—consensus, alignment, student-centeredness,and
communication. Chapter three focuses upon developing an
encompassing notion of alignment that enables faculty, staff, and
administrators to reshape institutional practice in ways that
promote synergistic, integrative learning. Chapters four and five
turn to practice, exploring the application of the paradigm to the
work of curriculum mapping and assignment design. Chapter six
focuses upon barriers to the work and presents ways to start and
options for moving around barriers, and the final chapter explores
ongoing implications of the new paradigm, offering strategies for
communicating the impact of alignment on student learning. The book
draws upon two recent initiatives in the United States: the Tuning
process, adapted from a European approach to breaking down siloes
in the European Union educational space, and the Degree
Qualifications Profile (DQP), a document that identifies and
describes core areas of learning that are common to institutions in
the US. Many of the examples are drawn from site visit reports,
self-reported activities, workshops, and project experience
collected by the National Institute for Learning Outcomes
Assessment (NILOA) between 2010 and 2016. In that six-year window,
NILOA witnessed the use of Tuning and/or the DQP in hundreds of
institutions across the nation. Sponsored by the National Institute
for Learning Outcomes Assessment (NILOA)
Concerned by ongoing debates about higher education that talk past
one another, the authors of this book show how to move beyond these
and other obstacles to improve the student learning experience and
further successful college outcomes. Offering an alternative to the
culture of compliance in assessment and accreditation, they propose
a different approach which they call the Learning System Paradigm.
Building on the shift in focus from teaching to learning, the new
paradigm encourages faculty and staff to systematically seek out
information on how well students are learning and how well various
areas of the institution are supporting the student experience, and
to use that information to create more coherent and explicit
learning experiences for students. The authors begin by surveying
the crowded terrain of reform in higher education, and proceed from
there to explore the emergence of this alternative paradigm that
brings all these efforts together in a coherent way. The Learning
System Paradigm presented in chapter two includes four key
elementsaEURO"consensus, alignment, student-centeredness,and
communication. Chapter three focuses upon developing an
encompassing notion of alignment that enables faculty, staff, and
administrators to reshape institutional practice in ways that
promote synergistic, integrative learning. Chapters four and five
turn to practice, exploring the application of the paradigm to the
work of curriculum mapping and assignment design. Chapter six
focuses upon barriers to the work and presents ways to start and
options for moving around barriers, and the final chapter explores
ongoing implications of the new paradigm, offering strategies for
communicating the impact of alignment on student learning. The book
draws upon two recent initiatives in the United States: the Tuning
process, adapted from a European approach to breaking down siloes
in the European Union educational space, and the Degree
Qualifications Profile (DQP), a document that identifies and
describes core areas of learning that are common to institutions in
the US. Many of the examples are drawn from site visit reports,
self-reported activities, workshops, and project experience
collected by the National Institute for Learning Outcomes
Assessment (NILOA) between 2010 and 2016. In that six-year window,
NILOA witnessed the use of Tuning and/or the DQP in hundreds of
institutions across the nation. Sponsored by the National Institute
for Learning Outcomes Assessment (NILOA)
This book's first edition has been widely cited by researchers in
diverse fields. The following are excerpts from reviews.
"Inequalities: Theory of Majorization and its Applications" merits
strong praise. It is innovative, coherent, well written and, most
importantly, a pleasure to read. ... This work is a valuable
resource!" (Mathematical Reviews). "The authors ... present an
extremely rich collection of inequalities in a remarkably coherent
and unified approach. The book is a major work on inequalities,
rich in content and original in organization." (Siam Review). "The
appearance of ... Inequalities in 1979 had a great impact on the
mathematical sciences. By showing how a single concept unified a
staggering amount of material from widely diverse
disciplines-probability, geometry, statistics, operations research,
etc.-this work was a revelation to those of us who had been trying
to make sense of his own corner of this material." (Linear Algebra
and its Applications). This greatly expanded new edition includes
recent research on stochastic, multivariate and group majorization,
Lorenz order, and applications in physics and chemistry, in
economics and political science, in matrix inequalities, and in
probability and statistics. The reference list has almost doubled.
The case studies and analyses developed in this timely book provide
insight into the structural features of small- and medium-sized
firms in the information technology sector, and the implications of
these features for the careers of people who are employed by
them.Using research conducted in Australia, Canada, England and the
United States, the contributors explore how individuals manage
their paid work within firms that are struggling to survive and
compete in global economies. The book discusses the tensions that
arise as workers and owners struggle for personal and firm
survival, two processes that are often contradictory and
occasionally produce conflict. The firms in this study show how the
character of the small, New Economy is changing the relationship
between employers and employees in increasingly significant ways.A
broadly international audience of scholars, students, human
resource professionals and policymakers in business, public policy,
economics and sociology will find this book of great interest.
After the pioneering studies by Ussing and co-workers, studies of
epithelial Nael transport have come a long way. The first phase of
the phenomenological description of the cell as a black box has
been follow ed by studies of cellular mechanisms, the interplay of
the different trans port components, and the mechanisms of
regulation. A broad spectrum of methods has been applied to many
epithelia in a variety of species. For the individual epithelia
transport schemes have been proposed, and, at this point I think it
is appropriate to take a pause and search for elements common to
several epithelia. This aspect triggered the publica tion of this
book, and in fact the various chapters emphasize that the
funetional eomponents, expressed in the various epithelia, are not
in finite in number, but they occur in epithelia which are
separated in evolu tion by several hundred million years. The
authors come both from the field of veterinary and human physiology
as weIl as from biology. In my opinion, the close contacts and
eollaborations between physiologists and biologists have been
essential for the progress in this field. I wish to thank all
authors for their con tributions, and I hope that the reader will
appreciate this collection of up to date reviews on epithelia in
nonvertebrates and vertebrates."
An engagement with the huge growth in neomedievalism forms the core
of this volume, with other essays testing its conclusions. The
focus on neomedievalism at the 2007 International Conference on
Medievalism, in ever more sessions at the annual International
Congress on Medieval Studies, and by many recent or forthcoming
publications has left little doubtof the importance of this new,
provocative area of study. In response to a seminal essay defining
medievalism in relationship to neomedievalism [published in volume
18 of this journal], this book begins with seven essays
definingneomedievalism in relationship to medievalism. Their
positions are then tested by five articles, whose subjects range
from modern American manifestations of Byzantine art, to the
Vietnam War as refracted through non-heterosexual implications in
the 1976 movie Robin and Marian, and versions of abjection in
recent Beowulf films. Theory and practice are thus juxtaposed in a
volume that is certain to fuel a central debate in not one but two
of the fastest growing areas of academia. Contributors: Amy S.
Kaufman, Brent Moberley, Kevin Moberley, Lesley Coote, Cory Lowell
Grewell, M.J. Toswell, E.L. Risden, Lauryn S. Mayer, Glenn Peers,
Tison Pugh, David W. Marshall,Richard H. Osberg, Richard Utz
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