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Front Line Public Diplomacy - How US Embassies Communicate with Foreign Publics (Hardcover): W. Rugh Front Line Public Diplomacy - How US Embassies Communicate with Foreign Publics (Hardcover)
W. Rugh
R2,453 Discovery Miles 24 530 Ships in 10 - 15 working days

This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.

The Practice of Public Diplomacy - Confronting Challenges Abroad (Hardcover): W. Rugh The Practice of Public Diplomacy - Confronting Challenges Abroad (Hardcover)
W. Rugh
R1,563 Discovery Miles 15 630 Ships in 10 - 15 working days

The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations. In a series of analytical case studies of public diplomacy operations in different regions of the world, the authors explain how the foreign publics in different countries view America and how FSOs deal every day with misconceptions and distortions of America's image and policies. Every country is unique, so public diplomacy must be tailored to fit local conditions. The authors also discuss how their work is being impacted today by various developments such as the rise of terrorism, the spread of the Internet and the cell phone, or the election of Barack Obama. This book focuses on field operations and goes beyond broad generalizations and theory, presenting information about actual operational challenges and the best practices used today in working abroad.

Front Line Public Diplomacy - How US Embassies Communicate with Foreign Publics (Paperback, 1st ed. 2014): W. Rugh Front Line Public Diplomacy - How US Embassies Communicate with Foreign Publics (Paperback, 1st ed. 2014)
W. Rugh
R1,540 Discovery Miles 15 400 Ships in 10 - 15 working days

This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.

The Practice of Public Diplomacy - Confronting Challenges Abroad (Paperback, 1st ed. 2011): W. Rugh The Practice of Public Diplomacy - Confronting Challenges Abroad (Paperback, 1st ed. 2011)
W. Rugh
R1,557 Discovery Miles 15 570 Ships in 10 - 15 working days

The conduct of public diplomacy is carried out as much abroad, by Foreign Service Officers (FSOs) stationed at U.S. embassies, as it is in Washington. This book focuses on what FSOs do in actual practice in field operations.

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