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Deep Stall applies a framework of strategic analysis to the Boeing
Company. Boeing is the world's largest aerospace / defence company,
with turnover in the region of US $60bn. The book examines the
relative decline of Boeing in the civil aircraft market in relation
to European manufacturer, Airbus. The aim of the book is to utilize
the concept of strategic value to explain Boeing's decline. The
authors define this concept as investment in people and technology
to leverage future market success by developing innovative new
products, arguing that Boeing has neglected strategic value in
favour of shareholder value, defined in terms of short-term cash
benefits. The rationale for the book exists both in the fact that
the story in itself is interesting and also in the wider framework
of analysis concerning the correct strategic approach for running a
high technology business. The argument illustrates what can happen
when quarterly returns become the predominant strategic rationale
for a company. In the U.S. the business media (Economist, Forbes,
Fortune, and Business Week etc) are now focusing on the question of
Boeing's decline and the major implications for the U.S. national
interest. Boeing is one of the jewels in the US technology crown,
but today U.S. jobs and capability are being exported abroad, with
most of its aircraft program work based in Asia. This is a hot
topic in the US which explains why the business media are now so
interested in this question. The book sits squarely in the centre
of this debate. Deep Stall concludes with a brief analysis of the
recent fight-back that has been evident in Boeing's fortunes and
the successful campaign to sell the new 787. The authors probe the
question of whether Airbus or Boeing is likely to dominate in the
next ten or fifteen years.
Deep Stall applies a framework of strategic analysis to the Boeing
Company. Boeing is the world's largest aerospace / defence company,
with turnover in the region of US $60bn. The book examines the
relative decline of Boeing in the civil aircraft market in relation
to European manufacturer, Airbus. The aim of the book is to utilize
the concept of strategic value to explain Boeing's decline. The
authors define this concept as investment in people and technology
to leverage future market success by developing innovative new
products, arguing that Boeing has neglected strategic value in
favour of shareholder value, defined in terms of short-term cash
benefits. The rationale for the book exists both in the fact that
the story in itself is interesting and also in the wider framework
of analysis concerning the correct strategic approach for running a
high technology business. The argument illustrates what can happen
when quarterly returns become the predominant strategic rationale
for a company. In the U.S. the business media (Economist, Forbes,
Fortune, and Business Week etc) are now focusing on the question of
Boeing's decline and the major implications for the U.S. national
interest. Boeing is one of the jewels in the US technology crown,
but today U.S. jobs and capability are being exported abroad, with
most of its aircraft program work based in Asia. This is a hot
topic in the US which explains why the business media are now so
interested in this question. The book sits squarely in the centre
of this debate. Deep Stall concludes with a brief analysis of the
recent fight-back that has been evident in Boeing's fortunes and
the successful campaign to sell the new 787. The authors probe the
question of whether Airbus or Boeing is likely to dominate in the
next ten or fifteen years.
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Bowser the Hound (Paperback)
Thornton W (Thornton Waldo) Burgess, Harrison 1877-1970 Cady
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R591
Discovery Miles 5 910
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Ships in 10 - 15 working days
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"Somehow, through all the separations and disasters, my mother
persevered. She never left my father's side, not through any of it.
I always wondered and marveled at her spirit. How did she do it?
Perhaps she explained it herself before she married my father in a
July 7, 1944 letter to him: 'Remember though what I told you at the
station dear - you make me strong.' And somehow, deep inside, even
as a young girl, before she even knew my father, maybe she knew
what was coming." - From the book. You Make Me Strong is an
interpretive collection of letters written by Virginia R. "Jinny"
Thornton and her husband retired Navy Captain John W. "Johnny"
Thornton. The letters begin with the young couple's 1944 courtship
and extend through the anguish of two of the family's three wars.
It is a companion volume for Captain Thornton's Korean War
autobiography Believed to be Alive. Decades later, and writing from
his own unique perspective, their son Jay reflects on what it all
meant not only to his parents but also to him. You Make Me Strong
is the touching tribute of a son, now grown old, for the goodness
of two courageous souls who gave him life, faith and hope.
This scarce antiquarian book is a selection from Kessinger
Publishing's Legacy Reprint Series. Due to its age, it may contain
imperfections such as marks, notations, marginalia and flawed
pages. Because we believe this work is culturally important, we
have made it available as part of our commitment to protecting,
preserving, and promoting the world's literature. Kessinger
Publishing is the place to find hundreds of thousands of rare and
hard-to-find books with something of interest for everyone
When a blind beggar hears about a new teacher in a distant northern
province who has the amazing ability to heal people of diseases and
disabilities, he is seized by an insatiable desire to learn if this
man is for real and to try to find him. In spite of dire warnings
against getting involved with this new teacher/healer, and
disregarding his own personal limitations, Bart embarks alone on an
adventurous trek to the north to find the truth about this
intriguing man and to seek healing of his own blindness. Bart
endures verbal and physical assaults, painful accidents,
loneliness, doubts, fears, and other difficulties in his search for
truth and for personal healing. But along his journeys, he also
meets interesting and helpful people as he searches for truth and
light.
This book is a facsimile reprint and may contain imperfections such
as marks, notations, marginalia and flawed pages.
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