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Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory
and research findings from academics working in political science,
advertising, and management, and guidance from successful
practitioners who know what it takes to make a nonprofit
organization stand out in a crowd. The book presents the latest
thinking on marketing issues and the consequences of political
marketing, including insights into current British politics that
can easily be applied to democratic countries. It will help you
develop strategies that make effective use of limited resources as
nonprofit organizations face greater competition for reduced
government funding. Current Issues in Political Marketing addresses
the ethical and practical difficulties in implementing traditional
business approaches into the political and public arena. Political
parties, the media, universities, local governments, charities, and
legislatures are all adopting tools of marketing intelligence to
understand their market needs and demands. This unique book
examines how to adapt marketing to politics, including which
marketing tools and concepts can be successfully transferred, and
looks at the advantagesand problemsthat political marketing can
bring. Topics examined in Current Issues in Political Marketing
include: political frames agenda setting voter attitude
public-policy marketing change management relationship marketing
voter disengagement party identification market orientation product
anatomy branding segmentation and much more! Current Issues in
Political Marketing is a valuable resource for directors and
managers of nonprofit and charitable organizations, and for
academics working in nonprofit management and social work.
Business managers: are you considering supporting a worthy cause?
Nonprofit administrators: are you considering looking for a
corporate partner? Examine ways to reap the benefits while avoiding
the sometimes-hidden pitfalls of these partnerships In the last
decade, cooperation between businesses and nonprofit organizations
has increased dramatically. Businesses, no longer content to simply
make contribution to worthy causes, are now working with nonprofits
in ways that help them increase their visibility and reach new
consumer groups. In this book, top researchers explore the how,
why, and when of this kind of collaboration. In addition to
examining the various types of relationships that currently exist
between these kinds of organizations and what the future could
hold, Nonprofit and Business Sector Collaboration goes on to
explore cause-related marketing, philanthropy, social enterprise,
sponsorships, alliances, licensing agreements, and more.This
informative book illustrates the motives for and expected outcomes
of developing these collaborative business relationships, and then
gets specific with insightful examinations of: the role that
marketing plays in cross-sector collaboration alliances (strategic
partnerships, symbiotic marketing, etc.) and the characteristics
each partner and the partnership itself must have to succeed how
the public's attitude toward a charity can change when the charity
accepts corporate donations how existing perceptions of a company's
ethics can affect a cause-related marketing campaign Pepsi's
cause-related marketing campaigns in Spain how they were perceived
by the Spanish population, and their effect on the company's image
there how nonprofits can create successful relationships with
corporate sponsors and their customers how businesses and arts
organizations can work together for their mutual benefit and more
Help your nonprofit organization keep up with the competition!As
the competition for funding among nonprofit organizations becomes
more intense, so does the need to develop survival strategies that
focus limited resources in the most effective ways. Marketing
Communications for Local Nonprofit Organizations: Targets and Tools
presents proven methods for effectively reaching the target markets
essential to your organization's future. This practical guidebook
is divided into two easy-to-use sections: "Targets" details how to
develop employees and volunteers, form alliances with for-profit
organizations, and develop social entrepreneurship programs;
"Tools" explains how to make maximum use of communications and
media (advertising, direct marketing, public relations),
fundraising, and Internet and e-commerce potential.Marketing
Communications for Local Nonprofit Organizations: Targets and Tools
also provides expert guidance on: multimedia marketing, including
Web conferencing event planning and promotion branding and
positioning promotional products tax, legal, cultural, and
financial issues and much more!Marketing Communications for Local
Nonprofit Organizations: Targets and Tools is an essential handbook
for nonprofit organizations as they struggle against reduced
government funding and a rapidly changing environment. Educators
and students will also find the book invaluable as a how-to
marketing guide based on effective methods and proven strategies.
Learn what marketing practices can positively impact behavior The
success of the application of commercial marketing practices to
change behavior for the betterment of society and the individual is
getting more attention. Social Marketing: Advances in Research and
Theory explores the use of social marketing through a variety of
effective approaches. Chapters examine case studies and qualitative
research to gain insight into the adoption of marketing practices
to enable social change. This superb collection of top
presentations from the SMART (Social Marketing Advances in Research
and Theory) inaugural conference held in 2004 in Alberta, Canada
provides examples of the latest commercial marketing practices to
change behavior such as programs to encourage people to quit
smoking or increase seat belt usage. Social Marketing: Advances in
Research and Theory presents top experts who provide a wide variety
of specific examples explaining ways to enable social marketing to
positively impact behavior. This helpful resource provides a broad,
useful understanding of this unique type of marketing and its
goals. Chapters offer extensive references and detailed tables and
figures to clearly present data. Topics in Social Marketing:
Advances in Research and Theory include: a case study on approaches
to anti-doping behavior in sports a case study reviewing the
evolution of the Canadian Heritage anti-racism campaign applying
social marketing concepts to increase capacity of programs in a
state health department research into a recycling promotion
technique using Internet technology to study the impact of
anti-smoking messages issues involved in the voluntary change in
behavior of automobile users charity support behaviors Social
Marketing: Advances in Research and Theory is an insightful
resource valuable to academics and practitioners interested in
social marketing, or anyone working with nonprofits to change
individual behavior and better society.
"Business managers: are you considering supporting a worthy cause?
Nonprofit administrators: are you considering looking for a
corporate partner?
" Examine ways to reap the benefits--while avoiding the
sometimes-hidden pitfalls--of these partnerships!
In the last decade, cooperation between businesses and nonprofit
organizations has increased dramatically. Businesses, no longer
content to simply make contribution to worthy causes, are now
working with nonprofits in ways that help them increase their
visibility and reach new consumer groups. In this book, top
researchers explore the how, why, and when of this kind of
collaboration. In addition to examining the various types of
relationships that currently exist between these kinds of
organizations and what the future could hold, Nonprofit and
Business Sector Collaboration goes on to explore cause-related
marketing, philanthropy, social enterprise, sponsorships,
alliances, licensing agreements, and more.
This informative book illustrates the motives for and expected
outcomes of developing these collaborative business relationships,
and then gets specific with insightful examinations of: the role
that marketing plays in cross-sector collaboration alliances
(strategic partnerships, symbiotic marketing, etc.) and the
characteristics each partner and the partnership itself must have
to succeed how the public's attitude toward a charity can change
when the charity accepts corporate donations how existing
perceptions of a company's ethics can affect a cause-related
marketing campaign Pepsi's cause-related marketing campaigns in
Spain--how they were perceived by the Spanish population, and their
effect on the company's imagethere how nonprofits can create
successful relationships with corporate sponsors and their
customers how businesses and arts organizations can work together
for their mutual benefit and more!
Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory
and research findings from academics working in political science,
advertising, and management, and guidance from successful
practitioners who know what it takes to make a nonprofit
organization stand out in a crowd. The book presents the latest
thinking on marketing issues and the consequences of political
marketing, including insights into current British politics that
can easily be applied to democratic countries. It will help you
develop strategies that make effective use of limited resources as
nonprofit organizations face greater competition for reduced
government funding. Current Issues in Political Marketing addresses
the ethical and practical difficulties in implementing traditional
business approaches into the political and public arena. Political
parties, the media, universities, local governments, charities, and
legislatures are all adopting tools of marketing intelligence to
understand their market needs and demands. This unique book
examines how to adapt marketing to politics, including which
marketing tools and concepts can be successfully transferred, and
looks at the advantagesand problemsthat political marketing can
bring. Topics examined in Current Issues in Political Marketing
include: political frames agenda setting voter attitude
public-policy marketing change management relationship marketing
voter disengagement party identification market orientation product
anatomy branding segmentation and much more! Current Issues in
Political Marketing is a valuable resource for directors and
managers of nonprofit and charitable organizations, and for
academics working in nonprofit management and social work.
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