0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R2,500 - R5,000 (1)
  • -
Status
Brand

Showing 1 - 2 of 2 matches in All Departments

Social Marketing and Behaviour Change - Models, Theory and Applications (Paperback): Linda Brennan, Wayne Binney, Lukas Parker,... Social Marketing and Behaviour Change - Models, Theory and Applications (Paperback)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
R1,646 Discovery Miles 16 460 Ships in 12 - 19 working days

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource. Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekstroem, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer

Social Marketing and Behaviour Change - Models, Theory and Applications (Hardcover): Linda Brennan, Wayne Binney, Lukas Parker,... Social Marketing and Behaviour Change - Models, Theory and Applications (Hardcover)
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
R4,285 Discovery Miles 42 850 Ships in 12 - 19 working days

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine sections, the authors and contributors of this unique book discuss in detail the functions of various models including: cognitive, conative, affective, social-cultural and multi-theory - along with consumer behavior decision and social change models. This visual and comprehensible multi-disciplinary book is accessible to professionals in a wide range of fields. In particular researchers and students in the field of social marketing will find the book an invaluable resource. Contributors: T. Aleti, W. Binney, B.J. Biroscak, B. Broome, L. Brennan, C.A. Bryant, A.H. Courtney, O. Daly, M. Devaney, C. Domegan, S. Duane, K.M. Ekstroem, M.-L. Fry, D. Gallegos, R. Hamilton, M. Howick, J. Joyce, M. Khaliq, R.C. Lefebvre, J.H. Lindenberger, A.B. Mayer, R.J. McDermott, P. McHugh, Z. McQuilten, D. Murphy, D. Nguyen, A.D. Panzera, L. Parker, M.J. Polonsky, J. Previte, A.M.N. Renzaho, R. Russell-Bennett, J. Scott, A.Shahriar Ferdous, M.A. Swanson, A.P. Wright, W. Wymer

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Not for God and Country
William M. Murphy Hardcover R638 Discovery Miles 6 380
Talitha, the Traveling Skirt
Becky Van Vleet Hardcover R755 Discovery Miles 7 550
Two Years to Serve - Recollections of a…
Thomas Elliott Hardcover R713 Discovery Miles 7 130
The Butler
Danielle Steel Paperback R419 Discovery Miles 4 190
PVD for Microelectronics: Sputter…
Stephen M. Rossnagel, Ronald Powell, … Hardcover R3,545 Discovery Miles 35 450
The Henna Artist
Alka Joshi Paperback R394 Discovery Miles 3 940
Islamic Teachings Series: Fasting and…
Muhammad Tahir-ul-Qadri Paperback R257 Discovery Miles 2 570
Sunspots
David Lewis Paperback R330 Discovery Miles 3 300
Bad Luck Penny
Amy Heydenrych Paperback  (1)
R365 Discovery Miles 3 650
Handbook on the Physics and Chemistry of…
S. Hufner, L. Eyring Hardcover R7,080 Discovery Miles 70 800

 

Partners