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Marketing: Real People, Real Decisions is the only text to
introduce marketing from the perspective of real people who make
real marketing decisions at leading companies everyday. Timely,
relevant, and dynamic, this reader-friendly text shows students how
marketing concepts are implemented, and what they really mean in
the marketplace. With this book, the authors show how marketing can
come alive when practiced by real people who make real choices. The
3rd European Edition presents more information than ever on the
core issues every marketer needs to know, including value,
analytics and metrics, and ethical and sustainable marketing. And
with new examples and assessments, the text helps students actively
learn and retain chapter content, so they know what's happening in
the world of marketing today. This edition features a large number
of new cases from prominent marketing academics and professionals
from around Europe.
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Chicago (Library Edition)
Brian Doyle; Read by Wayne Mitchell
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R1,357
R1,016
Discovery Miles 10 160
Save R341 (25%)
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Ships in 18 - 22 working days
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A coffee-table type book with striking photos showing people and
places worldwide. Each with an insightful essay-statement about the
place, people and/or situation they illustrate. Each photo a work
of art, suitable for framing.
Scarecrows worldwide have joined this association to discuss their
problems and needs for more respect. As they discuss their problems
they may seem similar to those of us humans, so perhaps we can help
them.
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