Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

A coffee-table type book with striking photos showing people and places worldwide. Each with an insightful essay-statement about the place, people and/or situation they illustrate. Each photo a work of art, suitable for framing.

Scarecrows worldwide have joined this association to discuss their problems and needs for more respect. As they discuss their problems they may seem similar to those of us humans, so perhaps we can help them.