This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.

Was ist Informationsdesign? Welche Designdisziplinen spielen dabei eine Rolle? Und wo liegen Schnittstellen zu anderen Disziplinen wie Usability-Engineering und Informationsarchitektur? Das Kompendium bietet eine umfassende Einfuhrung in theoretische und gestalterische Grundlagen, in Geschichte und Praxis des Informationsdesigns. Verstandlich und anschaulich beschreiben die Autoren Teildisziplinen und Aufgabenfelder des Informationsdesigns: von Interaktionsdesign, Ausstellungsdesign und Signaletik uber Corporate Design, Textdesign und Sounddesign bis hin zu Informationsdidaktik und Informationspsychologie. Begriffsdefinitionen, Tipps sowie Beispiele aus der Praxis machen das Kompendium Informationsdesign zu einem Handbuch fur Studierende, Dozenten und Praktiker.

This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.