Digital Communication and Media Linguistics - With Case Studies in Journalism, PR, and Community Communication (Paperback)

This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	December 2022
Authors:	Aleksandra Gnach • Wibke Weber • Martin Engebretsen • Daniel Perrin
Dimensions:	245 x 190 x 18mm (L x W x T)
Format:	Paperback - Trade
Pages:	280
ISBN-13:	978-1-108-74827-8
Categories:	Books > Language & Literature > Language & linguistics > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions
LSN:	1-108-74827-9
Barcode:	9781108748278

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