0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R500 - R1,000 (1)
  • R1,000 - R2,500 (7)
  • R2,500 - R5,000 (10)
  • -
Status
Brand

Showing 1 - 18 of 18 matches in All Departments

The Psychology of Insecurity - Seeking Certainty Where None Can Be Found (Hardcover): Joseph P. Forgas, William D. Crano, Klaus... The Psychology of Insecurity - Seeking Certainty Where None Can Be Found (Hardcover)
Joseph P. Forgas, William D. Crano, Klaus Fiedler
R4,032 Discovery Miles 40 320 Ships in 18 - 22 working days

Insecurity is an inevitable part of being human. Although life is insecure for every organism, humans alone are burdened by knowing that this is so. This ground-breaking volume features contributions by leading international researchers exploring the social psychology of insecurity, and how existential, metaphysical and social uncertainty influence human social behaviour. Chapters in the book investigate the psychological origins of insecurity, evolutionary theorizing about the functions of insecurity, the motivational strategies people adopt to manage insecurity, self-regulation strategies, the role of insecurity in the formation and maintenance of social relationships, and the influence of insecurity and uncertainty on the organization of larger social systems and public affairs. The chapters also discuss how insecurity influences many areas of contemporary social life, highlighting the applied implications of this line of research. Topics covered include the role of insecurity in social communication, social judgments, decision making, group identification, morality, interpersonal behaviour, relationships, attitudes and many applied aspects of social life and politics where understanding the psychology of insecurity is of critical importance. This accessible and engaging book will be of interest to students, researchers and practitioners as a textbook or reference book in behavioral and social science fields, as well as to a broad spectrum of intelligent lay audience seeking to understand one of the most intriguing issues that shapes human social life.

Principles and Methods of Social Research (Hardcover, 4th edition): William D. Crano, Marilynn B. Brewer, Andrew Lac Principles and Methods of Social Research (Hardcover, 4th edition)
William D. Crano, Marilynn B. Brewer, Andrew Lac
R4,240 Discovery Miles 42 400 Ships in 10 - 15 working days

Through a multi-methodology approach, Principles and Methods of Social Research, Fourth Edition covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled. Explained with updated applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters cover topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. The book has chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis to cover these essential methodologies. Notable features include an emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation; use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs; and coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features: Increased attention to the distinction between conceptual replication and exact replication and how each contributes to cumulative science. Updated research examples that clarify the operation of various research design operations. More learning tools including more explanation of the basic concepts, more research examples, and more tables and figures, such as additional illustrations to include internet content like social media. Extensive revisions and expansions of all chapters. A fuller discussion of the dangers of unethical treatment to research participants. Principles and Methods of Social Research, Fourth Edition is intended for graduate or advanced undergraduate courses in research methods in psychology, communication, sociology, education, public health, and marketing, and further appeals to researchers in various fields of social research, such as social psychology and communication.

The Psychology of Insecurity - Seeking Certainty Where None Can Be Found (Paperback): Joseph P. Forgas, William D. Crano, Klaus... The Psychology of Insecurity - Seeking Certainty Where None Can Be Found (Paperback)
Joseph P. Forgas, William D. Crano, Klaus Fiedler
R1,505 Discovery Miles 15 050 Ships in 10 - 15 working days

Insecurity is an inevitable part of being human. Although life is insecure for every organism, humans alone are burdened by knowing that this is so. This ground-breaking volume features contributions by leading international researchers exploring the social psychology of insecurity, and how existential, metaphysical and social uncertainty influence human social behaviour. Chapters in the book investigate the psychological origins of insecurity, evolutionary theorizing about the functions of insecurity, the motivational strategies people adopt to manage insecurity, self-regulation strategies, the role of insecurity in the formation and maintenance of social relationships, and the influence of insecurity and uncertainty on the organization of larger social systems and public affairs. The chapters also discuss how insecurity influences many areas of contemporary social life, highlighting the applied implications of this line of research. Topics covered include the role of insecurity in social communication, social judgments, decision making, group identification, morality, interpersonal behaviour, relationships, attitudes and many applied aspects of social life and politics where understanding the psychology of insecurity is of critical importance. This accessible and engaging book will be of interest to students, researchers and practitioners as a textbook or reference book in behavioral and social science fields, as well as to a broad spectrum of intelligent lay audience seeking to understand one of the most intriguing issues that shapes human social life.

Planning, Implementing, and Evaluating Targeted Communication Programs - A Manual for Business Communicators (Hardcover):... Planning, Implementing, and Evaluating Targeted Communication Programs - A Manual for Business Communicators (Hardcover)
William D. Crano, Gary W. Selnow
R2,588 Discovery Miles 25 880 Ships in 18 - 22 working days

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a manual for business communicators.' It is more than a book of how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. "Public Relations Review"

This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

The Psychology of Populism - The Tribal Challenge to Liberal Democracy (Paperback): Joseph P. Forgas, William D. Crano, Klaus... The Psychology of Populism - The Tribal Challenge to Liberal Democracy (Paperback)
Joseph P. Forgas, William D. Crano, Klaus Fiedler
R1,532 Discovery Miles 15 320 Ships in 10 - 15 working days

The recent rise of populist politics represent a major challenge for liberal democracies. This important book explores the psychological reasons for the rise of populism, featuring contributions from leading international researchers in the fields of psychology and political science. Unlike liberal democracy based on the Enlightenment values of individual freedom, autonomy and rationality, both right-wing and left-wing populism offer collectivist, autocratic formulations reminiscent of the evolutionary history and tribal instincts of our species. The book offers a comprehensive overview of the psychology of populism, covering such phenomena as identity seeking, anger and fear, collective narcissism, grievance, norms, perceptions of powerlessness and deprivation, authoritarianism, nationalism, radicalism, propaganda and persuasion, ethnocentrism, xenophobia and the effects of globalization. The book is divided into four parts. Part I deals with the motivational and emotional factors that attract voters to populist causes, and the human needs and values that populist movements satisfy. Part II analyzes the cognitive features of populist appeals, especially their emphasis on simplicity, epistemic certainty and moral absolutism. Part III turns to one of the defining features of populism: its offer of a powerful tribal identity and collectivist ideology that provide meaning and personal significance to its followers. Finally, in Part IV, the propaganda tactics used by populist movements are analysed, including the role of charismatic leadership, authoritarianism, and nationalism and the use of conspiracy narratives and persuasive strategies. This is fascinating reading on a highly topical issue. The book will be of interest to students, researchers, and applied professionals in all areas of psychology and the social sciences as a textbook or reference book, and to anyone interested in the global rise of populism. Please follow this link for an insightful interview by one of the editors of the book - Joseph P. Forgas: https://www.routledge.com/blog/article/editor-interview-the-psychology-of-populism We have also created a short promotional video for the book here - https://www.youtube.com/watch?v=iK1BEF8WyMA.

The Psychology of Populism - The Tribal Challenge to Liberal Democracy (Hardcover): Joseph P. Forgas, William D. Crano, Klaus... The Psychology of Populism - The Tribal Challenge to Liberal Democracy (Hardcover)
Joseph P. Forgas, William D. Crano, Klaus Fiedler
R4,518 Discovery Miles 45 180 Ships in 10 - 15 working days

The recent rise of populist politics represent a major challenge for liberal democracies. This important book explores the psychological reasons for the rise of populism, featuring contributions from leading international researchers in the fields of psychology and political science. Unlike liberal democracy based on the Enlightenment values of individual freedom, autonomy and rationality, both right-wing and left-wing populism offer collectivist, autocratic formulations reminiscent of the evolutionary history and tribal instincts of our species. The book offers a comprehensive overview of the psychology of populism, covering such phenomena as identity seeking, anger and fear, collective narcissism, grievance, norms, perceptions of powerlessness and deprivation, authoritarianism, nationalism, radicalism, propaganda and persuasion, ethnocentrism, xenophobia and the effects of globalization. The book is divided into four parts. Part I deals with the motivational and emotional factors that attract voters to populist causes, and the human needs and values that populist movements satisfy. Part II analyzes the cognitive features of populist appeals, especially their emphasis on simplicity, epistemic certainty and moral absolutism. Part III turns to one of the defining features of populism: its offer of a powerful tribal identity and collectivist ideology that provide meaning and personal significance to its followers. Finally, in Part IV, the propaganda tactics used by populist movements are analysed, including the role of charismatic leadership, authoritarianism, and nationalism and the use of conspiracy narratives and persuasive strategies. This is fascinating reading on a highly topical issue. The book will be of interest to students, researchers, and applied professionals in all areas of psychology and the social sciences as a textbook or reference book, and to anyone interested in the global rise of populism. Please follow this link for an insightful interview by one of the editors of the book - Joseph P. Forgas: https://www.routledge.com/blog/article/editor-interview-the-psychology-of-populism We have also created a short promotional video for the book here - https://www.youtube.com/watch?v=iK1BEF8WyMA.

Applications of Social Psychology - How Social Psychology Can Contribute to the Solution of Real-World Problems (Paperback):... Applications of Social Psychology - How Social Psychology Can Contribute to the Solution of Real-World Problems (Paperback)
Joseph P. Forgas, William D. Crano, Klaus Fiedler
R1,303 Discovery Miles 13 030 Ships in 10 - 15 working days

This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational interventions in any area of social life. By reviewing some of the most recent achievements in applying social psychology to pressing contemporary problems, Forgas, Crano, and Fiedler convey a fundamentally optimistic message about social psychology's achievements and prospects. The book is organized into four sections. Part I focuses on the basic issues and methods of applying social psychology to real-life problems, discussing evolutionary influences on human sociability, the role of psychological 'mindsets' in interpreting reality, and the use of attitude change techniques to promote adaptive behaviors. Part II explores the applications of social psychology to improve individual health and well-being, including managing aggression, eating disorders, and improving therapeutic interactions. Part III turns to the application of social psychology to improve interpersonal relations and communication, including attachment processes in social relationships, the role of parent-child interaction in preventing adolescent suicide, and analyzing social relations in legal settings and online social networks. Finally, Part IV addresses the question of how social psychology may improve our understanding of public affairs and political behavior. The book will be of interest to students and academics in social psychology, and professionals working in applied settings.

The Psychology of Attitudes and Attitude Change (Paperback): Joseph P. Forgas, Joel. Cooper, William D. Crano The Psychology of Attitudes and Attitude Change (Paperback)
Joseph P. Forgas, Joel. Cooper, William D. Crano
R1,478 Discovery Miles 14 780 Ships in 10 - 15 working days

Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and changed. The main objective of this book is to review and integrate some of the most recent, cutting-edge developments in research on attitudes and attitude change, presenting the work of eminent scholars in this field. Chapters in this book deal with such intriguing questions as: What role do associative processes play in the formation of attitudes? How do attitudes function as global and local action guides? What is the function of implicit evaluations, and vicarious experiences in producing attitude change? Are implicit associations a useful way to measure attitudes? What role does affect play in attitude formation and change? What role do social interaction processes play in persuasion, and how does persuasion work in real-life settings? The book is essential reading for students and researchers in social psychology, as well as practitioners in every field where understanding and changing attitudes is important, such as clinical, counseling, organizational, marketing, forensic, and developmental psychology.

Social Psychology and Politics (Paperback): Joseph P. Forgas, Klaus Fiedler, William D. Crano Social Psychology and Politics (Paperback)
Joseph P. Forgas, Klaus Fiedler, William D. Crano
R1,909 Discovery Miles 19 090 Ships in 10 - 15 working days

Social psychology and politics are intricately related, and understanding how humans manage power and govern themselves is one of the key issues in psychology. This volume surveys the latest theoretical and empirical work on the social psychology of politics, featuring cutting-edge research from a stellar group of international researchers. It is organized into four main sections that deal with political attitudes and values; political communication and perceptions; social cognitive processes in political decisions; and the politics of intergroup behavior and social identity. The contributions address such exciting questions as how do political attitudes and values develop and change? What role do emotions and moral values play in political behavior? How do political messages and the media influence political perceptions? What are the psychological requirements of effective democratic decision making, and why do democracies sometimes fail? How can intergroup harmony be developed, and what is the role of social identity in political processes? As such, this volume integrates the role of cognitive, affective, social and cultural influences on political perception and behavior, offering an overview of the psychological mechanisms underlying political processes. It provides essential reading for teachers, students, researchers and practitioners in areas related to power, social influence and political behavior.

Warring with Words - Narrative and Metaphor in Politics (Hardcover, New): Michael Hanne, William D. Crano, Jeffery Scott Mio Warring with Words - Narrative and Metaphor in Politics (Hardcover, New)
Michael Hanne, William D. Crano, Jeffery Scott Mio
R4,367 Discovery Miles 43 670 Ships in 10 - 15 working days

Scholars in many of the disciplines surrounding politics explicitly utilize either a narrative perspective or a metaphor perspective (though rarely the two in combination) to analyze issues -- theoretical and practical, domestic and international -- in the broad field of politics. Among the topics they have studied are: competing metaphors for the state or nation which have been coined over the centuries in diverse cultures; the frequency with which communal and international conflicts are generated, at least in part, by the clashing religious and historical narratives held by opposing groups; the cognitive short-cuts employing metaphor by which citizens make sense of politics; the need for political candidates to project a convincing self-narrative; the extent to which the metaphors used to formulate social issues determine the policies which will be developed to resolve them; the failure of narratives around the security of the nation to take account of the individual experiences of women and children. This volume is the first in which eminent scholars from disciplines as diverse as social psychology, anthropology, political theory, international relations, feminist political science, and media studies, have sought to integrate the narrative and the metaphor perspectives on politics. It will appeal to any scholar interested in the many ways in which narrative and metaphor function in combination as cognitive and rhetorical instruments in discourse around politics.

Attitudes and Attitude Change (Paperback): William D. Crano, Radmila Prislin Attitudes and Attitude Change (Paperback)
William D. Crano, Radmila Prislin
R1,706 Discovery Miles 17 060 Ships in 10 - 15 working days

This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book's chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available. The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.

Warring with Words - Narrative and Metaphor in Politics (Paperback, New): Michael Hanne, William D. Crano, Jeffery Scott Mio Warring with Words - Narrative and Metaphor in Politics (Paperback, New)
Michael Hanne, William D. Crano, Jeffery Scott Mio
R1,525 Discovery Miles 15 250 Ships in 10 - 15 working days

Scholars in many of the disciplines surrounding politics explicitly utilize either a narrative perspective or a metaphor perspective (though rarely the two in combination) to analyze issues -- theoretical and practical, domestic and international -- in the broad field of politics. Among the topics they have studied are: competing metaphors for the state or nation which have been coined over the centuries in diverse cultures; the frequency with which communal and international conflicts are generated, at least in part, by the clashing religious and historical narratives held by opposing groups; the cognitive short-cuts employing metaphor by which citizens make sense of politics; the need for political candidates to project a convincing self-narrative; the extent to which the metaphors used to formulate social issues determine the policies which will be developed to resolve them; the failure of narratives around the security of the nation to take account of the individual experiences of women and children. This volume is the first in which eminent scholars from disciplines as diverse as social psychology, anthropology, political theory, international relations, feminist political science, and media studies, have sought to integrate the narrative and the metaphor perspectives on politics. It will appeal to any scholar interested in the many ways in which narrative and metaphor function in combination as cognitive and rhetorical instruments in discourse around politics.

Principles and Methods of Social Research (Paperback, 4th edition): William D. Crano, Marilynn B. Brewer, Andrew Lac Principles and Methods of Social Research (Paperback, 4th edition)
William D. Crano, Marilynn B. Brewer, Andrew Lac
R2,639 Discovery Miles 26 390 Ships in 9 - 17 working days

Through a multi-methodology approach, Principles and Methods of Social Research, Fourth Edition covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled. Explained with updated applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters cover topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. The book has chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis to cover these essential methodologies. Notable features include an emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation; use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs; and coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features: Increased attention to the distinction between conceptual replication and exact replication and how each contributes to cumulative science. Updated research examples that clarify the operation of various research design operations. More learning tools including more explanation of the basic concepts, more research examples, and more tables and figures, such as additional illustrations to include internet content like social media. Extensive revisions and expansions of all chapters. A fuller discussion of the dangers of unethical treatment to research participants. Principles and Methods of Social Research, Fourth Edition is intended for graduate or advanced undergraduate courses in research methods in psychology, communication, sociology, education, public health, and marketing, and further appeals to researchers in various fields of social research, such as social psychology and communication.

The Psychology of Attitudes and Attitude Change (Hardcover, New): Joseph P. Forgas, Joel. Cooper, William D. Crano The Psychology of Attitudes and Attitude Change (Hardcover, New)
Joseph P. Forgas, Joel. Cooper, William D. Crano
R4,227 Discovery Miles 42 270 Ships in 10 - 15 working days

Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and changed. The main objective of this book is to review and integrate some of the most recent, cutting-edge developments in research on attitudes and attitude change, presenting the work of eminent scholars in this field. Chapters in this book deal with such intriguing questions as: What role do associative processes play in the formation of attitudes? How do attitudes function as global and local action guides? What is the function of implicit evaluations, and vicarious experiences in producing attitude change? Are implicit associations a useful way to measure attitudes? What role does affect play in attitude formation and change? What role do social interaction processes play in persuasion, and how does persuasion work in real-life settings? The book is essential reading for students and researchers in social psychology, as well as practitioners in every field where understanding and changing attitudes is important, such as clinical, counseling, organizational, marketing, forensic, and developmental psychology.

Attitudes and Attitude Change (Hardcover): William D. Crano, Radmila Prislin Attitudes and Attitude Change (Hardcover)
William D. Crano, Radmila Prislin
R4,246 Discovery Miles 42 460 Ships in 10 - 15 working days

This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book's chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available.

The comprehensive coverage of the central topics in this important field provides a useful text in advanced courses on persuasion or attitude change.

Applications of Social Psychology - How Social Psychology Can Contribute to the Solution of Real-World Problems (Hardcover):... Applications of Social Psychology - How Social Psychology Can Contribute to the Solution of Real-World Problems (Hardcover)
Joseph P. Forgas, William D. Crano, Klaus Fiedler
R4,507 Discovery Miles 45 070 Ships in 10 - 15 working days

This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational interventions in any area of social life. By reviewing some of the most recent achievements in applying social psychology to pressing contemporary problems, Forgas, Crano, and Fiedler convey a fundamentally optimistic message about social psychology's achievements and prospects. The book is organized into four sections. Part I focuses on the basic issues and methods of applying social psychology to real-life problems, discussing evolutionary influences on human sociability, the role of psychological 'mindsets' in interpreting reality, and the use of attitude change techniques to promote adaptive behaviors. Part II explores the applications of social psychology to improve individual health and well-being, including managing aggression, eating disorders, and improving therapeutic interactions. Part III turns to the application of social psychology to improve interpersonal relations and communication, including attachment processes in social relationships, the role of parent-child interaction in preventing adolescent suicide, and analyzing social relations in legal settings and online social networks. Finally, Part IV addresses the question of how social psychology may improve our understanding of public affairs and political behavior. The book will be of interest to students and academics in social psychology, and professionals working in applied settings.

Social Psychology and Politics (Hardcover): Joseph P. Forgas, Klaus Fiedler, William D. Crano Social Psychology and Politics (Hardcover)
Joseph P. Forgas, Klaus Fiedler, William D. Crano
R4,236 Discovery Miles 42 360 Ships in 10 - 15 working days

Social psychology and politics are intricately related, and understanding how humans manage power and govern themselves is one of the key issues in psychology. This volume surveys the latest theoretical and empirical work on the social psychology of politics, featuring cutting-edge research from a stellar group of international researchers. It is organized into four main sections that deal with political attitudes and values; political communication and perceptions; social cognitive processes in political decisions; and the politics of intergroup behavior and social identity. The contributions address such exciting questions as how do political attitudes and values develop and change? What role do emotions and moral values play in political behavior? How do political messages and the media influence political perceptions? What are the psychological requirements of effective democratic decision making, and why do democracies sometimes fail? How can intergroup harmony be developed, and what is the role of social identity in political processes? As such, this volume integrates the role of cognitive, affective, social and cultural influences on political perception and behavior, offering an overview of the psychological mechanisms underlying political processes. It provides essential reading for teachers, students, researchers and practitioners in areas related to power, social influence and political behavior.

The Rules of Influence - Winning When You're in the Minority (Hardcover, New): William D. Crano The Rules of Influence - Winning When You're in the Minority (Hardcover, New)
William D. Crano
R839 R732 Discovery Miles 7 320 Save R107 (13%) Ships in 18 - 22 working days

"Look out, Goliath--David has a training manual . . . One of the best books on social psychology ever written."
---Daniel Gilbert, "New York Times" bestselling author of "Stumbling on Happiness"

No one doubts the power of the majority. It makes the rules and enforces them, and most of us are willing to go along with it, most of the time. But what happens when you're not? What about when the issue is so important to you that you're willing to take on the naysayers? It doesn't matter if you're trying to sell a new product or service, persuade colleagues to try out a new business plan, start a revolution, or simply convince your family where to go for dinner. In all of these cases you're going up against the majority, and more often than not your efforts are going to come up short.
Or at least that was the case before Dr. William Crano--an expert in the field of influence--applied the science of persuasion to those moments when you find yourself outnumbered and overmatched. By doing so, he has discovered proven strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, and distilled these strategies and more into an extraordinary collection of rules that radically affect the likelihood of success.
"The Rules of Influence"--the most powerful guide to being persuasive even under the most inhospitable conditions--gives you the tools to overcome overwhelming odds and take back control in every situation.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Internet of Things - A Hands-On Approach
Arshdeep Bahga, Vijay Madisetti Hardcover R1,578 R1,072 Discovery Miles 10 720
Belonging - The Autobiography
Alun Wyn Jones Paperback R340 R308 Discovery Miles 3 080
Women Artists in the Reign of Catherine…
Rosalind P. Blakesley Hardcover R1,317 Discovery Miles 13 170
Algebra and Trigonometry
Lothar Redlin, Saleem Watson, … Hardcover R1,834 R1,685 Discovery Miles 16 850
The Heaven & Earth Grocery Store - A…
James McBride Paperback R698 R627 Discovery Miles 6 270
The Last Samurai
Tom Cruise, Ken Watanabe, … Blu-ray disc R346 Discovery Miles 3 460
And Wrote My Story Anyway - Black South…
Barbara Boswell Paperback R350 R323 Discovery Miles 3 230
Kirstenbosch - The Most Beautiful Garden…
Brian J. Huntley Hardcover R420 R375 Discovery Miles 3 750
The Student - A shocking, page-turning…
John Nicholl Hardcover R647 Discovery Miles 6 470
Pearson REVISE Edexcel GCSE Maths…
Navtej Marwaha Paperback  (1)
R240 Discovery Miles 2 400

 

Partners