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Books > Social sciences > Psychology > Social, group or collective psychology
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The Psychology of Attitudes and Attitude Change (Hardcover, New)
Loot Price: R4,474
Discovery Miles 44 740
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The Psychology of Attitudes and Attitude Change (Hardcover, New)
Series: Sydney Symposium of Social Psychology
Expected to ship within 12 - 17 working days
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Human beings have a unique ability to create elaborate
predispositions and evaluations based on their social experiences.
The concept of attitudes is central to understanding how experience
gives rise to these predispositions, and psychologists have spent
the best part of the past 100 years trying to understand the
intricacies of this process. Yet, despite decades of research, we
still do not fully understand how attitudes are created, maintained
and changed. The main objective of this book is to review and
integrate some of the most recent, cutting-edge developments in
research on attitudes and attitude change, presenting the work of
eminent scholars in this field. Chapters in this book deal with
such intriguing questions as: What role do associative processes
play in the formation of attitudes? How do attitudes function as
global and local action guides? What is the function of implicit
evaluations, and vicarious experiences in producing attitude
change? Are implicit associations a useful way to measure
attitudes? What role does affect play in attitude formation and
change? What role do social interaction processes play in
persuasion, and how does persuasion work in real-life settings? The
book is essential reading for students and researchers in social
psychology, as well as practitioners in every field where
understanding and changing attitudes is important, such as
clinical, counseling, organizational, marketing, forensic, and
developmental psychology.
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