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Light Strategies For Innovation (Paperback): William I Zangwill Light Strategies For Innovation (Paperback)
William I Zangwill
R629 Discovery Miles 6 290
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Willard Zangwill's study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more-in order to influence and promote the innovative process.

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