Willard Zangwill's study of the innovation he addresses world-class
practices of leading companies like General Electric, 3M, Canon,
and others, providing a multi-step strategy for cultivating new
products and development. Zangwill also explains the philosophy
behind concurrent engineering, rapid learning cycles, target
pricings, and more-in order to influence and promote the innovative
process.
General
| Imprint: |
The Free Press
|
| Country of origin: |
United States |
| Release date: |
October 1998 |
| First published: |
December 1993 |
| Authors: |
William I Zangwill
|
| Dimensions: |
229 x 152 x 22mm (L x W x T) |
| Format: |
Paperback - Trade
|
| Pages: |
359 |
| ISBN-13: |
978-0-684-86397-9 |
| Categories: |
Books >
Business & Economics >
Business & management >
General
|
| LSN: |
0-684-86397-9 |
| Barcode: |
9780684863979 |
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