In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate into self-deception, and how our persuasion of others may eaily assume the form of a deliberate attempt to exploit their mental or moral weaknesses. Chapter IV indicates how the tendencies of false persuasion may be counteracted, and on what lines persuasion may be rightly directed. Up to this point the subject is treated mainly in its psychological aspect. The subsequent chapters, which are closely related to, and follow naturally, the study of persuasion as a mental process, deal with persuasion more exclusively as a form of expression. In this part of the book special attention is given to such modern forms of propaganda as advertisements, newspapers, the cinematograph, the novel and the drama.

In the first three chapters of this book the elements of persuasion as a mental process are distinguished, and various forms of false persuasion in individuals and groups are described; it is shown how, from the very nature of the process involved, our persuasion of ourselves is only too apt to degenerate into self-deception, and how our persuasion of others may eaily assume the form of a deliberate attempt to exploit their mental or moral weaknesses. Chapter IV indicates how the tendencies of false persuasion may be counteracted, and on what lines persuasion may be rightly directed. Up to this point the subject is treated mainly in its psychological aspect. The subsequent chapters, which are closely related to, and follow naturally, the study of persuasion as a mental process, deal with persuasion more exclusively as a form of expression. In this part of the book special attention is given to such modern forms of propaganda as advertisements, newspapers, the cinematograph, the novel and the drama.

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This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book. ++++ The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to ensure edition identification: ++++ On The Nature Of The Oxyazo Compounds ... William McPherson Press of the Chemical publishing co., 1899 Azo compounds