This is the first text to present a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and practices of the management processes, plans, monitoring and evaluation of crowds. The management of crowds in events and festivals is extremely complex as such situations are unpredictable. Whilst traditional planning is initially used, a fixed plan only works when the crowd is compliant. Every event management team now needs to understand the complexity, the decisions under uncertainty and the long tail risks in order to successfully plan and maintain optimum crowd safety. Structured into four sections (Risk, Management, Security and Health) with templates, explanation points and case studies throughout, each of the sections is written by experts who have global experience in their field of excellence. By William O'Toole, Events Management Specialist, Sydney, Australia with Dr Stephen Luke (Health) Senior Registrar, Team Rubicon Australia College of Intensive Care Medicine, Australia, Peter Ashwin (Security) Principal, Event Risk Management Solutions LLC, Idaho, USA, Dr Jason Brown (Risk) National Security Director, Thales Australia & New Zealand, and Andrew Tatrai (Crowds) Chairman (Non-Executive Director), Australian Concert and Entertainment Security The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

This is the first text to present a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and practices of the management processes, plans, monitoring and evaluation of crowds. The management of crowds in events and festivals is extremely complex as such situations are unpredictable. Whilst traditional planning is initially used, a fixed plan only works when the crowd is compliant. Every event management team now needs to understand the complexity, the decisions under uncertainty and the long tail risks in order to successfully plan and maintain optimum crowd safety. Structured into four sections (Risk, Management, Security and Health) with templates, explanation points and case studies throughout, each of the sections is written by experts who have global experience in their field of excellence. By William O'Toole, Events Management Specialist, Sydney, Australia with Dr Stephen Luke (Health) Senior Registrar, Team Rubicon Australia College of Intensive Care Medicine, Australia, Peter Ashwin (Security) Principal, Event Risk Management Solutions LLC, Idaho, USA, Dr Jason Brown (Risk) National Security Director, Thales Australia & New Zealand, and Andrew Tatrai (Crowds) Chairman (Non-Executive Director), Australian Concert and Entertainment Security The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.

This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

Table of Contents

Section 1: Event Context

1. An Overview of the Event Field

2. Perspectives on Events

3. The Event Planning Context

4. Event Tourism Planning

5. Sustainable Event Management

Section 2: Planning

6. Strategic Event Planning

7. Conceptualising the Event

8. Event Project Management

9. Event Financial Planning

10. Human Resource Management and Events

11. Marketing Planning for Events

12. Promotion: Integrated Marketing Communication for Events

13. Sponsorship of Events

Section 3: Event Operations and Evaluation

14. Event Design and Production

15. Event Logistics

16. Legal Considerations in Event Planning and Management

17. Risk Management

18. Evaluation and Research

Style: written for advanced students of events management, mapping out all strategic decisions and considerations in detail. Approach: written from the perspective of a practitioner who has worked as an events development consultant in over 30 countries. International and broad coverage: covers all aspects of events planning and development, supported by international case studies and examples to put strategic decisions into context.

Style: written for advanced students of events management, mapping out all strategic decisions and considerations in detail. Approach: written from the perspective of a practitioner who has worked as an events development consultant in over 30 countries. International and broad coverage: covers all aspects of events planning and development, supported by international case studies and examples to put strategic decisions into context.

Risk Management for Events is a comprehensive and practical guide that supports academic and professional development programs to prepare individuals for entering or advancement in the international events industry. Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities - legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures that the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process. This new edition has been revised and updated to include: New case studies and examples from a wide range of international destinations and different types of events. Updated statistics and data throughout. New content on emergent risk, on-site decision-making, terrorism, and public health, including the COVID-19 pandemic, and corruption within events. Updated online material, including a case study archive and weblinks to useful resources. This will be an invaluable resource for all those studying events management.

Risk Management for Events is a comprehensive and practical guide that supports academic and professional development programs to prepare individuals for entering or advancement in the international events industry.

Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities — legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures that the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process.

This new edition has been revised and updated to include:

New case studies and examples from a wide range of international destinations and different types of events.

Updated statistics and data throughout.

New content on emergent risk, on-site decision-making, terrorism, and public health, including the COVID-19 pandemic, and corruption within events.

Updated online material, including a case study archive and weblinks to useful resources.

This will be an invaluable resource for all those studying events management.

Table of Contents

About the authors

Series preface

Preface to this edition

List of figures

List of tables

Part One: Understanding risk management

1. The role of risk management for events

Introduction

Risk, management, and risk management

The role and scope of events

The role and scope of event management

The integration of risk management and event management

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Case study

2. The risk management process, tools, and techniques

Introduction

The risk management process

The tools and techniques for effective risk management

Summary

Chapter review challenge

Key terminology

Discussion Topic: Fat Tail Risk and Events

Exercise

Part Two: The scope of risk management

3. Legal and ethical compliance

Introduction

Legal responsibility

Contracts and other legal documents

Statutory and regulatory obligations

Event-specific legislation

Compliance management

Ethical issues

Summary

Chapter review challenge

Key terminology

4. Health and safety

Introduction

Life safety codes

Public health issues

Occupational health and safety

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Research Exercise

5. Loss prevention, corruption, and security

Introduction

Loss prevention

Contingency and continuity planning

Corruption

Risk financing and insurance

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Case study: The Long Spoon

6. Emergency preparedness

Introduction

Emergency management

Mitigation

Preparedness

Response

Recovery

Evacuations

Medical emergencies

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Part Three: Organizational safeguards

7. Administrative safeguards

Introduction

Time management

Financial management

Human resources management

Procurement management

Systems management

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

8. Communications

Introduction

Communications management

Information management

Stakeholder management

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

9. Marketing issues

Introduction

Marketing plan

Promotions

Public relations

Sponsorship management

Sales activities

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Part Four: Operational safeguards

10. Program design

Introduction

Designing the experience

Designing the environment

Food and beverage service

Entertainment

Production elements

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

11. Site management

Introduction

Site selection

Site planning and development

Infrastructure management

Managing the logistics

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

12. Attendee and crowd management

Introduction

Attendee and participant management

Crowd management and security

Attendee care and comfort

Summary

Chapter review challenge

Practical risk management exercise

Key terminology

Part Five: Appendices

Appendix A: Event concept worksheet

Appendix B: Risk register worksheet

Appendix C: Site inspection checklist

Appendix D: Security plan worksheet

Appendix E: Sample instructions for security personnel

Appendix F: Emergency plan worksheet

Appendix G: Disaster preparedness supply kits

Appendix H: Sample change order form

Appendix I: Radio protocol

Appendix J: Sample contact list

Appendix K: Sample incident report form

Appendix L: Stakeholder analysis worksheet

Appendix M: Site plan worksheet

Bibliography

Index /

Coverage – offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as ‘the events management bible’. Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR, social media marketing and management and advances in box office and ticketing); crowd management, business ethics, stakeholder management and sustainability. New case studies throughout that show real life applications and highlight issues with planning events of all types and scales in a range of geographical regions. New additional online resources including: PPT’s, additional case studies, links to video land websites and further discussion questions

"Festival and Special Event Management, 4th Edition" continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed.The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. "Festival and Special Event Management" has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.