Events Management (Paperback, 3rd Edition)

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.

This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

Table of Contents

Section 1: Event Context

1. An Overview of the Event Field

2. Perspectives on Events

3. The Event Planning Context

4. Event Tourism Planning

5. Sustainable Event Management

Section 2: Planning

6. Strategic Event Planning

7. Conceptualising the Event

8. Event Project Management

9. Event Financial Planning

10. Human Resource Management and Events

11. Marketing Planning for Events

12. Promotion: Integrated Marketing Communication for Events

13. Sponsorship of Events

Section 3: Event Operations and Evaluation

14. Event Design and Production

15. Event Logistics

16. Legal Considerations in Event Planning and Management

17. Risk Management

18. Evaluation and Research

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Events Management
Release date:	July 2023
First published:	2024
Authors:	Ian McDonnell • Johnny Allen • William O'Toole • Rob Harris • Leo Jago • Glenn A. J. Bowdin
Dimensions:	254 x 178mm (L x W)
Format:	Paperback
Pages:	852
Edition:	3rd Edition
ISBN-13:	978-0-367-49184-0
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > Leisure Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Service industries > General Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General Promotions Books > Promotion > JB Academic
LSN:	0-367-49184-2
Barcode:	9780367491840

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