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Books > Social sciences > Sociology, social studies > Social institutions > Leisure
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World Atlas of Sport - Who Plays What, Where and Why (Paperback, UK ed.)
Loot Price: R389
Discovery Miles 3 890
You Save: R84
(18%)
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World Atlas of Sport - Who Plays What, Where and Why (Paperback, UK ed.)
 (1 rating, sign in to rate)
List price R473
Loot Price R389
Discovery Miles 3 890
You Save R84 (18%)
Expected to ship within 12 - 17 working days
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From the USA's Big 4 to Pele's Beautiful Game, sport is a major
player in global cultural relations and commerce. Sport fuels the
media, stimulates commerce, bolsters national identity, is informed
by and in turn shapes global diplomacy and international relations,
and celebrates the competitive (and often commodified) body. It
provides drama and excitement for billions of the world's people.
The atlas traces the emergence of sport in its modern forms, and
features all established Olympic sports and sports recognized by
the International Olympic Committee (IOC) but not included in the
Olympic programme, as well as sports with their own cultural and
organizational base and commercial momentum. The profile and
popularity of the selected sports are mapped, showing patterns of
player recruitment and migration; financial flows; political uses
and abuses of sport; media audiences and fan bases; and including
colourful case-studies of the sportsmen and women who have emerged
in the modern period as global celebrities and superstars.
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