While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians of his generation. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic "Checkers" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well. This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used new, innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public.

For a decade straddling the turn of the twentieth century, Mark Hanna was one of the most famous men in America. Portrayed as the puppet master controlling the weak-willed William McKinley, Hanna was loved by most Republicans and reviled by Democrats, in large part because of the way he was portrayed by the media of the day. Newspapers and other media outlets that supported McKinley reported positively about Hanna, but those sympathetic to William Jennings Bryan, the Democrats\u2019 presidential nominee in 1896 and 1900, attacked Hanna far more aggressively than they attacked McKinley himself. Their portrayal of Hanna was wrong, but powerful, and this negative image of him survives to this day. In this study of Mark Hanna\u2019s career in presidential politics, William T. Horner demonstrates the flaws inherent in the way the news media cover politics. He deconstructs the myths that surround Hanna and demonstrates the dangerous and long-lasting effect that inaccurate reporting can have on our understanding of politics. When Karl Rove emerged as the political adviser to George W. Bush\u2019s presidential campaigns, reporters quickly began to compare Rove to Hanna even a century after Hanna\u2019s death. The two men played vastly different roles for the presidents they served, but modern reporters consistently described Rove as the second coming of Mark Hanna, another political Svengali. Ohio\u2019s Kingmaker is a compelling story about a fascinating character in American politics and serves to remind us of the power of (mis)perceptions.

Two remarkable events occurred during 1976: The debut of Saturday Night Live and the Presidential Election pitting Gerald Ford against Jimmy Carter. Both events had profound and enduring influence on shaping the country America is today. When Saturday Night Live premiered, the show's impact was evident very quickly, as it grabbed huge ratings and several Emmy Awards in its first season; made household names of its seven original stars; and had a remarkable influence on popular and political culture with its mix of music, comedy, and live theater. In April of 1976, while he was in the midst of a fight for the Republican presidential nomination and his political survival, President Gerald Ford gave his press secretary, Ron Nessen, permission to become the first politician to guest host NBC's Saturday Night. In addition to Nessen, the President also appeared on the show, via video tape, to introduce his press secretary and to offer a comic counterpunch to Chevy Chase's signature line, "I'm Chevy Chase and you're not," at the beginning of "Weekend Update." Ever since Nessen's and Ford's appearances, it has become a rite of passage for politicians with a national profile, or those with a desire to have a national presence, to appear on Saturday Night Live, and the show's treatment of those politicians and many political topics has had a continuing impact on Americans' feelings and discussions about politics. This book is the first to examine the ground-shaking collision of SNL and Presidential Politics when it all began.

For a decade straddling the turn of the twentieth century, Mark Hanna was one of the most famous men in America. Portrayed as the puppet master controlling the weak-willed William McKinley, Hanna was loved by most Republicans and reviled by Democrats, in large part because of the way he was portrayed by the media of the day. Newspapers and other media outlets that supported McKinley reported positively about Hanna, but those sympathetic to William Jennings Bryan, the Democrats\u2019 presidential nominee in 1896 and 1900, attacked Hanna far more aggressively than they attacked McKinley himself. Their portrayal of Hanna was wrong, but powerful, and this negative image of him survives to this day. In this study of Mark Hanna\u2019s career in presidential politics, William T. Horner demonstrates the flaws inherent in the way the news media cover politics. He deconstructs the myths that surround Hanna and demonstrates the dangerous and long-lasting effect that inaccurate reporting can have on our understanding of politics. When Karl Rove emerged as the political adviser to George W. Bush\u2019s presidential campaigns, reporters quickly began to compare Rove to Hanna even a century after Hanna\u2019s death. The two men played vastly different roles for the presidents they served, but modern reporters consistently described Rove as the second coming of Mark Hanna, another political Svengali. Ohio\u2019s Kingmaker is a compelling story about a fascinating character in American politics and serves to remind us of the power of (mis)perceptions.