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A groundbreaking, scientific approach to creative thinking From
entrepreneurs to teachers, engineers to artists, almost everyone
stands to benefit from becoming more creative. New ways of
thinking, making, and imagining have the potential lives and
society as a whole. And yet, the science behind creativity has
largely remained a mystery, with few people aware of the ways we
can optimize our own creative and innovative ideas. Innovating
Minds: Rethinking Creativity To Inspire Change offers a
perspective, grounded in science, that allows us to achieve both
individual and collective creative goals. Wilma Koutstaal and
Jonathan Binks draw upon extensive research from brain, behavioral,
and organizational sciences to present a unique five-part "thinking
framework" in which ideas are continually refined and developed.
Beyond scientific research, Innovating Minds also describes the
everyday creative challenges of people from all walks of life,
offering insights from dancers, scientists, designers, and
architects. The book shows that creativity is far from a static
process; it is steeped with emotion and motivation, involving the
dynamic interactions of our minds, brains, and environments.
Accordingly, the book challenges readers to put the material into
use through thinking prompts, creativity cross-checks, and other
activities. Vibrant and engaging, Innovating Minds reveals a unique
approach to harnessing creative ideas and putting them into action.
It offers a fascinating exploration of the science of creativity
along with new and valuable resources for becoming more innovative
thinkers and doers.
This text proposes a new integrative framework for understanding
and promoting creatively adaptive thinking. The mind is not only
cognition, narrowly construed, but is deeply intermeshed with
action, perception, and emotion. This means that optimal mental
agility is realized at the dynamic intersection of environment,
brain, and mind. Building on empirical research from the
behavioural and brain sciences, from developmental and social
psychology, and from neuropsychology, psychopathology, and allied
disciplines, this book argues that understanding our agile minds
requires that we go beyond dichotomous classifications of cognition
as intuitive versus deliberate. When we are optimally creatively
adaptive, we are able to adroitly move across not only a wide range
of levels of cognitive control, but also across multiple levels of
detail. Neither abstraction nor specificity, neither controlled nor
automatic processes alone are what is needed. Contextually
sensitive variation is essential, including rapidly intermixed
modes of cognitive control, if we are to realize our fullest
capacities for insightful innovation, fluent improvisation, and
flexible thinking. Written for an interdisciplinary audience,
empirical findings are enriched with insights from the arts and
literature. Mastering the many factors that can help to promote
mental agility is important to each of us, both individually and
collectively, as shapers and makers of our selves and our
societies.
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