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Screen-obsessed: Parenting in the Digital Age is the first book
solely focusing on parental supervision of children's media use.
This book distills important information regarding how parents can
effectively guide their offspring living in the multimedia
environment. This book discusses an extensive range of theories,
issues, and subjects of parental mediation. Readers will discover
how parental mediation works, new and traditional theoretical
facets, and how this knowledge can be applied in various settings
pertinent to the family.
Join the Screen Smart gang as they recall their extraordinary
childhood adventures in the virtual world.Learn about the potential
traps and dangers posed by the web and how to stay alert to the
dangers that come from traversing an online world. Plus, fun
activities contribute to the learning experience!
Join the Screen Smart gang as they recall their extraordinary
childhood adventures in the virtual world.Learn about the potential
traps and dangers posed by the web and how to stay alert to the
dangers that come from traversing an online world. Plus, fun
activities contribute to the learning experience!
Integrated Marketing Communication introduces students to the
principles and practice of integrated marketing communication
(IMC). Written by an Australasian author team with an international
focus, the text takes a balanced theoretical approach that
acknowledges both salience and persuasion (strong & weak)
theories of advertising, recognising advertising as an activity
that aims to change attitudes and reinforce behaviour. Supported by
case studies, weblinks and revision questions to assist with
student understanding and encourage critical reflection, Integrated
Marketing Communication critically examines the major theories of
marketing communication and provides students with examples of the
practical implications of these theories.
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Nadine Gordimer
Paperback
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R398
R330
Discovery Miles 3 300
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