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This book breaks the boundaries of the single enterprise, proposing
the symbiotic business model, and discussing business model design
engineering as well as other new concepts, methods and ideas.
Business models are not only dependent on business intuition, but
also on systematic design and continuous upgrade. This book
presents qualitative methods, such as the theory and principles of
business model design; quantitative methods, for example the
business-model based "Accounting Method"; and the "Financial
Analysis Method," based on the business ecosystem. These methods
help entrepreneurs and managers design better business models to
further develop enterprises and make them more successful.
This book breaks the boundaries of the single enterprise, proposing
the symbiotic business model, and discussing business model design
engineering as well as other new concepts, methods and ideas.
Business models are not only dependent on business intuition, but
also on systematic design and continuous upgrade. This book
presents qualitative methods, such as the theory and principles of
business model design; quantitative methods, for example the
business-model based "Accounting Method"; and the "Financial
Analysis Method," based on the business ecosystem. These methods
help entrepreneurs and managers design better business models to
further develop enterprises and make them more successful.
This book mainly focuses on defining profit models, on how many
main kinds of profit models there are, how profit models can change
a company, and how to tailor a profit model to the needs of a
certain company. In this context, profit models are classified as
fixed-income, remaining-profit and profit-sharing, admission, toll,
parking, fuel and sharing fees, profit sources, customer pricing,
auction, combined pricing, etc. The logic behind all these profit
models will be analyzed in detail and numerous micro-cases will be
introduced. All of the micro-cases discussed are the best profit
model practices used by outstanding enterprises, mainly from China
and the USA (including HomeAway, Priceline, Tencent, Sina, Google,
the Voice of China, CSPN and so on). These models will be
complemented by a wealth of figures and additional tools to help
readers better understand the principle of profit models. As such,
the book not only explains "why" entrepreneurs preferred to apply a
specific kind of profit model and not others, but also answers
"how" they derived that model.
Approaching Business Models from an Economic Perspective examines
business model logic and explores the model from different aspects
including definition, design, functionality, elements, and
self-sustaining logic. It explains the essence and core elements of
a business model and unlocks its mysteries, helping transform
business model practices into an expedient set of theories that in
turn facilitate application in real scenarios. The book explores
the logic behind the six major elements and enables entrepreneurs
to study and implement business model theory and make decisions
confidently based on a compelling logic. Moreover, it demonstrates
through an array of convincing examples that a transaction
structure and its six elements follow the principles of increasing
transaction value, reducing transaction costs, and mitigating
transaction risks.
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