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This unique compendium provides a novel research on how time
influences the conversions of advertising and product
recommendation in E-commerce. It proposes time-aware conversion
prediction models to solve the problem - what products should be
recommended for a given period to maximize conversion? The volume
also presents a series of researches on how to build data-driven
attribution models to allocate the time-sensitive contribution of
advertisements to the conversion. This must-have reference text
will be invaluable for researchers, professionals, academics and
graduate students keen in databases and artificial intelligence.
This book provides a comprehensive introduction on opinion analysis
for online reviews. It offers the newest research on opinion
mining, including theories, algorithms and datasets. A new feature
presentation method is highlighted for sentiment classification.
Then, a three-phase framework for sentiment classification is
proposed, where a set of sentiment classifiers are selected
automatically to make predictions. Such predictions are integrated
via ensemble learning. Finally, to solve the problem of combination
explosion encountered, a greedy algorithm is devised to select the
base classifiers.
This book provides a comprehensive introduction on opinion analysis
for online reviews. It offers the newest research on opinion
mining, including theories, algorithms and datasets. A new feature
presentation method is highlighted for sentiment classification.
Then, a three-phase framework for sentiment classification is
proposed, where a set of sentiment classifiers are selected
automatically to make predictions. Such predictions are integrated
via ensemble learning. Finally, to solve the problem of combination
explosion encountered, a greedy algorithm is devised to select the
base classifiers.
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Discovery Miles 3 300
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