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Focusing on multimodality in translation studies, this edited
volume provides insights into the trends and practices of
multimodal translation in a variety of media. Divided into four
main themes, the book explores audiovisual translation in digital
media, multimodal translation of Chinese classics, multimodal
design in website translation, and the use of paratexts in
conference interpreting. Contributors draw on a diverse range of
methods and theoretical models, including systemic functional
multimodal discourse analysis, narrative theory, Skopos-functional
theory, multimodal analysis of digital discourse, and corpus-based
multimodal analysis. It covers important topics in media
translation, ranging from emerging multimodal translation models to
multimodal creativity in interlingual subtitling for social media
and identity construction in the multimodal translation of food
advertising. Through robust empirical studies, the book aims to
shed light on the methodological development of multimodal
translation in different media forms, including social media,
websites, on-site interactions and books. The title will be of
great value to scholars and students of linguistics, translation
studies, multimodal discourse analysis and digital media.
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