|
Showing 1 - 2 of
2 matches in All Departments
This book engages with the topic of ethical consumption and applies
a critical-realist approach to explore the process of becoming and
being an ethical consumer. By integrating Margaret Archer's theory
of identity formation and Christian Coff's work on food ethics, it
develops a theoretical account explicating the generative mechanism
that gives rise to ethical consumer practices and identities. The
second part of the book presents the findings from a qualitative
study with self-perceived ethical food consumers to demonstrate the
fit between the proposed theoretical mechanism and the actual
experiences of ethically committed consumers. Through integrating
agency-focused and socio-centric perspectives on consumer
behaviour, the book develops a more comprehensive and balanced
approach to conceptualising and studying consumption processes and
phenomena.
This book engages with the topic of ethical consumption and applies
a critical-realist approach to explore the process of becoming and
being an ethical consumer. By integrating Margaret Archer's theory
of identity formation and Christian Coff's work on food ethics, it
develops a theoretical account explicating the generative mechanism
that gives rise to ethical consumer practices and identities. The
second part of the book presents the findings from a qualitative
study with self-perceived ethical food consumers to demonstrate the
fit between the proposed theoretical mechanism and the actual
experiences of ethically committed consumers. Through integrating
agency-focused and socio-centric perspectives on consumer
behaviour, the book develops a more comprehensive and balanced
approach to conceptualising and studying consumption processes and
phenomena.
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.