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International Communications Strategy is about the cross-cultural
challenges currently facing PR practitioners. Offshoring,
globalisation and the rise of China and India have been triggering
unprecedented change in the communication sector. New channels of
global communications are also being opened up by social media
tools, bringing different cultures across the world together
instantaneously online. Understanding cross-cultural aspects of PR
includes understanding the culture of different societies, online
culture itself and cross-border uses of social media. Communication
is seen less and less as an operational function. While in the past
organizations seemed to need communication practitioners only for
colourful brochures and press releases, you are now expected to
provide strategic advice and help senior executives to engage
effectively with stakeholders in various parts of the world. At the
same time, you are required to be knowledgeable about social media
and internet cultures and to be able to link on-line and off-line
PR work successfully. By providing information on alternative
approaches as well as containing cross-cultural case-studies and
examples, the book will give you points of reference and ideas that
you will be able to use every time you are asked to provide
strategic communication guidance to senior management/clients.
Jasmine Lian left Malaysia behind when she was eighteen and won a
place at Oxford. Since then she's led a golden life: youngest ever
partner in one of the most prestigious law firms in London, poised
for success in every area. Then one of her clients, construction
firm Jordan Cardale, bids for the grandest, most visionary project
in Asia: the futuristic Titiwangsa University, a complete town and
campus in the rainforest-covered hills of Malaysia. Jordan Cardale
wants to win that contract. By any means necessary. Jasmine,
already struggling with the manetic hold of her native Malaysia, is
forced to choose between old life and new, East and West, right and
wrong. The Flame Tree offers a vivid snapshot of fast-developing
Malaysia, of moral choices and a woman's search for her cultural
identity.
* First collection of full-length plays from British East Asian
playwrights * Ideal for schools, colleges and theatre companies *
In association with a conference at Tara Theatre and Goldsmiths
University in Spring 2018 A landmark collection of contemporary
full-length plays by British East Asian writers. Exploring subjects
such as cultural identity, the fragmentation of communities,
tradition, invisibility and discrimination, these plays are ideal
to perform. With an introduction by academics Dr Amanda Rogers and
Dr Ashley Thorpe, which sets the plays into context and explores
the hidden history of theatre from the BEA community. BOUND FEET
BLUES by Yang-May Ooi THE LAST DAYS OF LIMEHOUSE by Jeremy Tiang
JAMAICA BOY by Stephen Hoo CONVERSATIONS WITH MY UNKNOWN MOTHER by
Lucy Chau Lai-Tuen SPECIAL OCCASIONS by Amy Ng TANGO by Joel Tan
THE FU MANCHU COMPLEX by Daniel York Loh
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