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International Communications Strategy - Developments in Cross-Cultural Communications, PR and Social Media (Hardcover)
Loot Price: R1,017
Discovery Miles 10 170
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International Communications Strategy - Developments in Cross-Cultural Communications, PR and Social Media (Hardcover)
Expected to ship within 12 - 17 working days
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International Communications Strategy is about the cross-cultural
challenges currently facing PR practitioners. Offshoring,
globalisation and the rise of China and India have been triggering
unprecedented change in the communication sector. New channels of
global communications are also being opened up by social media
tools, bringing different cultures across the world together
instantaneously online. Understanding cross-cultural aspects of PR
includes understanding the culture of different societies, online
culture itself and cross-border uses of social media. Communication
is seen less and less as an operational function. While in the past
organizations seemed to need communication practitioners only for
colourful brochures and press releases, you are now expected to
provide strategic advice and help senior executives to engage
effectively with stakeholders in various parts of the world. At the
same time, you are required to be knowledgeable about social media
and internet cultures and to be able to link on-line and off-line
PR work successfully. By providing information on alternative
approaches as well as containing cross-cultural case-studies and
examples, the book will give you points of reference and ideas that
you will be able to use every time you are asked to provide
strategic communication guidance to senior management/clients.
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