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Haunted Empire - Apple After Steve Jobs (Paperback): Yukari Iwatani Kane Haunted Empire - Apple After Steve Jobs (Paperback)
Yukari Iwatani Kane
R425 R399 Discovery Miles 3 990 Save R26 (6%) Ships in 10 - 15 working days
Haunted Empire - Apple After Steve Jobs (Standard format, CD, Library Edition): Yukari Iwatani Kane Haunted Empire - Apple After Steve Jobs (Standard format, CD, Library Edition)
Yukari Iwatani Kane; Read by Arielle DeLisle
R1,355 R995 Discovery Miles 9 950 Save R360 (27%) Out of stock

Former "Wall Street Journal" technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs vision and keep the company moving forward.

Steve Jobs death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public s insatiable appetite for insanely great products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers, and others, "Haunted Empire" is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook s leadership and its impact on Jobs loyal lieutenants, new product development, and Apple s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, "Haunted Empire" reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

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