The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world's best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world's most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools--such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map--enable readers to understand how to design invincible companies. The Invincible Company: Helps large and small companies build their growth strategy and manage their core simultaneously Explains the world's best modern and historic business models Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

The conference on Object Oriented Information Systems (OOIS) is now an es- blished international conference where innovative ideas, research, applications, and experiences in the design, development, and use of object oriented infor- tionsystems, fromboththeacademicandindustrialenvironments, arepresented. The ninth OOIS conference was held at the University of Geneva, September 2-5, 2003. The main theme was the Evolution of Object Oriented Information Systems. The papers presented ideas and issues related to the evolution, ad- tability, restructuring, and ?exibility of OOIS. In the context of the conference, ?ve workshops and four tutorials were organized providing a discussion forum for new ideas and including in depth presentations on important "hot" subjects. The three invited speakers of the ninth OOIS conference provided an - ternative view on OOIS and their evolution. Prof. John Mylopoulos (Univ- sity of Toronto and VLDB president) gave the opening presentation entitled "Agent Oriented IS Development," Dr. Richard Soley (OMG President and CEO) gave the closing presentation entitled "Model Driven Architecture: The Evolution of Object-Oriented Systems?" and Prof. Lina Al-Jadir (American U- versity of Beirut) gave the theme presentation entitled "Once Upon a Time a DTD Evolved into Another DTD...."