The long-awaited follow-up to the international bestsellers,
Business Model Generation and Value Proposition Design Alex
Osterwalder and Yves Pigneurs' Business Model Canvas changed the
way the world creates and plans new business models. It has been
used by corporations and startups and consultants around the world
and is taught in hundreds of universities. After years of
researching how the world's best companies develop, test, and scale
new business models, the authors have produced their definitive
work. The Invincible Company explains what every organization can
learn from the business models of the world's most exciting
companies. The book explains how companies such as Amazon, IKEA,
Airbnb, Microsoft, and Logitech, have been able to create immensely
successful businesses and disrupt entire industries. At the core of
these successes are not just great products and services, but
profitable, innovative business models--and the ability to improve
existing business models while consistently launching new ones. The
Invincible Company presents practical new tools for measuring,
managing, and accelerating innovation, and strategies for reducing
risk when launching new business models. Serving as a blueprint for
your growth strategy, The Invincible Company explains how to
constantly stay ahead of your competition. In-depth chapters
explain how to create new growth engines, change how products and
services are created and delivered, extract maximum profit from
each type of business model, and much more. New tools--such as the
Business Model Portfolio Map, Innovation Metrics, Innovation
Strategy Framework, and the Culture Map--enable readers to
understand how to design invincible companies. The Invincible
Company: Helps large and small companies build their growth
strategy and manage their core simultaneously Explains the world's
best modern and historic business models Provides tools to assess
your business model, innovation readiness, and all of your
innovation projects Presented in striking 4-color, and packed with
practical visuals and tools, The Invincible Company is a must-have
book for business leaders, entrepreneurs, and innovation
professionals.
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