Transculturalism and Business in the BRIC States, edited by Yvette SA!nchez and Claudia Franziska BrA1/4hwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical 'how to' manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cross-cultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover, it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal, on the one hand, to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations, as well as the intra-area dynamics and, on the other hand, to scholars in transcultural studies and international management, due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models, it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.

Transculturalism and Business in the BRIC States, edited by Yvette SA!nchez and Claudia Franziska BrA1/4hwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical 'how to' manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cross-cultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover, it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal, on the one hand, to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations, as well as the intra-area dynamics and, on the other hand, to scholars in transcultural studies and international management, due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models, it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.

El estudio pretende demostrar que el discurso supuestamente racional de los actores economicos contiene un grado de ficcionalidad mayor que los tradicionales generos de ficcion. Siguiendo el giro linguistico y combinando metodos narratologicos y comparatistas, nos proponemos desmitificar la autorrepresentacion gerencial. Mediante un estudio tipologico centrado en la figura del manager, analizamos los dispositivos linguisticos, retoricos y dramaturgicos en diferentes tipos de textos para describir el mundo de la empresa. El trabajo del gerente, en el que la lengua es moneda de cambio de primer orden, se parece mucho al de un artista. En cuanto guionista espectacular (Debord), emplea ardides linguisticos para crear ficciones economicas sin equivalentes materiales que causan un impacto devastador en la vida real de los afectados. A partir de un corpus literario y cinematografico transnacional evidenciamos que las obras de ficcion se adscriben mas a la realidad. Ademas, el examen contrastivo de textos de los dos ambitos saca a luz un fertil trueque discursivo entre literatura y management.

Seit der Finanz-und Wirtschaftskrise von 2008 ist ein Anstieg literarischer und literaturkritischer Auseinandersetzungen mit der Figur des Managers und den Mechanismen der Geschaftswelt zu vermerken. Gleichzeitig setzen Unternehmen vermehrt auf das Distinktionsmerkmal der Kreativitat. Dazu gehoeren die Methoden des Storytelling sowie der kunstbasierten Interventionen zur Personalentwicklung oder die Zusammenarbeit mit professionellen Theaterleuten an Aktionarsversammlungen. Die in diesem Band vereinten vierzehn Beitrage aus verschiedenen Disziplinen testen die Grenzen zwischen den Kunsten und der Wirtschaft. Es wird unter anderem die These aufgestellt, dass die Fiktionalitatsanteile in Romanen oder Theaterstucken niedriger ausfallen als in deklariert lebensweltlichen Inszenierungen von Managern.