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Transculturalism and Business in the BRIC States - A Handbook (Hardcover, New Ed)
Loot Price: R4,169
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Transculturalism and Business in the BRIC States - A Handbook (Hardcover, New Ed)
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Transculturalism and Business in the BRIC States, edited by Yvette
SA!nchez and Claudia Franziska BrA1/4hwiler, is the first handbook
on the BRIC States that offers a transcultural perspective, which
goes beyond the typical 'how to' manuals or economic projections
and provides an understanding of transculturalism as it is studied
and practiced in the respective countries themselves. This unique
reference book also offers insights into the relations between the
corresponding states and the challenges facing those trying to
foster more intense business exchanges. The reader learns to
interpret cross-cultural issues from the perspectives of the BRIC
states themselves and gains insight into the way scholars in the
BRIC area reflect on transculturalism. Moreover, it introduces the
reader to fresh visualizations that help consider transculturalism
beyond the known categories. The book will appeal, on the one hand,
to practitioners who are active in the BRIC states and wish to
better grasp the challenges to business relations, as well as the
intra-area dynamics and, on the other hand, to scholars in
transcultural studies and international management, due to its
insider approach. Since the book combines theoretical concepts with
a clear geographic focus and a critical approach to traditional
models, it is suitable for both academic audiences as well as for
practitioners who appreciate a sound theoretical base and a fresh
take on a subject.
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