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Tourism consumers are increasingly demanding and seek to base their
travel decision-making process on relevant and credible tourism
information. In recent years, user-generated content on social
media, the opinion of travel bloggers, and entertainment programs
in the media have influenced the public's travel purchasing
behavior and acted as a driving force for the development of
tourism products, such as film tourism. It also has played a role
in the evolution and development of marketing, giving rise to new
applications, as in the case of digital and influence marketing. On
the other hand, tourism organizations and destination management
organizations face major challenges in communicating the attributes
of a tourism product, since this cannot be experienced before
consumption. Thus, they need to know how and in which means or
platforms of communication they can inform potential consumers.
Impact of New Media in Tourism provides theoretical and practical
contributions in tourism and communication including current
research on the influence of new media and the active role of
consumers in tourism. With a focus on decision making and
increasing the visibility of products and destinations, the book
provides support for tourism agencies and organizations around the
world. Covering themes that include digital marketing, social
media, and online branding, this book is essential for
professionals, academicians, researchers, and students working or
studying in the field of tourism and hospitality management,
marketing, advertising, and media and communications.
Tourism is facing a new paradigm that has been brought on by the
introduction of experiences in the development, management, and
promotion of tourism. Associating experiences to tourism
destination and products allows tourists to relate to their
vacations differently and helps to fuel a destination's
competitiveness and compliance with new needs and motivations that
are being driven by the tourists. When properly design, managed,
and developed, tourism experiences can contribute to the
destination's overall sustainability by maximining tourism's
positive impacts and fostering their spillover to local
communities. Planning and Managing the Experience Economy in
Tourism is an essential reference book that seeks to advance
research on tourism experience as well as investigate how tourism
experiences can create and increase tourism competitiveness. The
book explores how the experience concept has evolved in the last
decade, alongside the needs and motivations of consumers, and how
it can be conceptualized, designed, managed, and implemented both
at the tourism firm and destination levels. Delving further into
concepts like creative tourism, destination attributes, and smart
experiences, this book serves as a dynamic resource for travel
agencies, tourism managers, tourism professionals, marketers,
destination managers, government officials, policymakers,
academicians, students, tourism officials, planners, and
researchers.
Tourism, one of the world's leading industries, has propelled
countries into recovery from economic recession. As a
multi-disciplinary, multi-sectoral, holistic, and systemic
industry, tourism also uniquely placed to address the concerns of
the United Nations' Sustainable Development Goals (SDGs). While the
relationships between tourism, sustainability, and sustainable
development are the subjects of deep study, the direct positive
effects of tourism on SDGs remain underdiscussed. The Handbook of
Research on the Role of Tourism in Achieving Sustainable
Development Goals is a collection of innovative research that
explores sustainable practices within the tourism industry. While
highlighting a broad range of topics including economic growth,
education, and production patterns, this book is ideally designed
for engineers, entrepreneurs, policymakers, executives, advocates,
researchers, academicians, and students.
In recent years, the increasing number of tourists traveling to
specific urban and resort destinations has caused challenges for
the effective management of tourism in these areas, with a
resulting negative impact on towns, cities, and host communities.
Such issues have included placing undue pressure on infrastructure;
destruction of the physical, economic, and socio-cultural
environment; and affecting the quality of residents' daily lives by
impacting their mobility and, in some cases, the price and rent of
resident accommodation, goods, and services. To achieve a certain
level of balance between the interests of local residents and
visitors, new regulatory measures and legislation in high tourism
areas must be discussed. Impacts, Challenges, and Policy Responses
to Overtourism is a collection of innovative research on best
practices and legislation solutions for the management of tourism
destinations suffering from overtourism, tourismophobia, or
antitourism movement issues. While highlighting topics including
overcrowding, social displacement, and tourism management, this
book is ideally designed for local government officials,
policymakers, lawmakers, researchers, entrepreneurs, industry
professionals, travel agencies, hotels, academicians, and students
seeking current innovative empirical research on
destination-management practices and application techniques.
Does tourism empower women working in and producing tourism? How
are women using the transformations tourism brings to their
advantage? How do women, despite prejudice and stereotypes, break
free, resist and renegotiate gender norms at the personal and
societal levels? When does tourism increase women's autonomy,
agency and authority? The first of its kind this book delivers: A
critical approach to gender and tourism development from different
stakeholder perspectives, from INGOs, national governments, and
managers as well as workers in a variety of fields producing
tourism. Stories of individual women working across the world in
many aspects of tourism. A foreword by Margaret Bryne Swain and
contributions from academics and practitions from across the globe.
A lively and accessible style of writing that links academic
debates with lived realities while offering hope and practical
suggestions for improving gender equality in tourism. Gender
Equality and Tourism: Beyond Empowerment, a critical gendered
analysis that questions the extent to which tourism brings women
empowerment, is an engaging and thought-provoking read for
students, researchers and practitioners in the areas of tourism,
gender studies, development and anthropology.
Tourism is facing a new paradigm that has been brought on by the
introduction of experiences in the development, management, and
promotion of tourism. Associating experiences to tourism
destination and products allows tourists to relate to their
vacations differently and helps to fuel a destination's
competitiveness and compliance with new needs and motivations that
are being driven by the tourists. When properly design, managed,
and developed, tourism experiences can contribute to the
destination's overall sustainability by maximining tourism's
positive impacts and fostering their spillover to local
communities. Planning and Managing the Experience Economy in
Tourism is an essential reference book that seeks to advance
research on tourism experience as well as investigate how tourism
experiences can create and increase tourism competitiveness. The
book explores how the experience concept has evolved in the last
decade, alongside the needs and motivations of consumers, and how
it can be conceptualized, designed, managed, and implemented both
at the tourism firm and destination levels. Delving further into
concepts like creative tourism, destination attributes, and smart
experiences, this book serves as a dynamic resource for travel
agencies, tourism managers, tourism professionals, marketers,
destination managers, government officials, policymakers,
academicians, students, tourism officials, planners, and
researchers.
Tourism consumers are increasingly demanding and seek to base their
travel decision-making process on relevant and credible tourism
information. In recent years, user-generated content on social
media, the opinion of travel bloggers, and entertainment programs
in the media have influenced the public's travel purchasing
behavior and acted as a driving force for the development of
tourism products, such as film tourism. It also has played a role
in the evolution and development of marketing, giving rise to new
applications, as in the case of digital and influence marketing. On
the other hand, tourism organizations and destination management
organizations face major challenges in communicating the attributes
of a tourism product, since this cannot be experienced before
consumption. Thus, they need to know how and in which means or
platforms of communication they can inform potential consumers.
Impact of New Media in Tourism provides theoretical and practical
contributions in tourism and communication including current
research on the influence of new media and the active role of
consumers in tourism. With a focus on decision making and
increasing the visibility of products and destinations, the book
provides support for tourism agencies and organizations around the
world. Covering themes that include digital marketing, social
media, and online branding, this book is essential for
professionals, academicians, researchers, and students working or
studying in the field of tourism and hospitality management,
marketing, advertising, and media and communications.
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