Books > Business & Economics > Economics
|
Buy Now
Planning and Managing the Experience Economy in Tourism (Hardcover)
Loot Price: R5,757
Discovery Miles 57 570
|
|
Planning and Managing the Experience Economy in Tourism (Hardcover)
Expected to ship within 12 - 17 working days
|
Tourism is facing a new paradigm that has been brought on by the
introduction of experiences in the development, management, and
promotion of tourism. Associating experiences to tourism
destination and products allows tourists to relate to their
vacations differently and helps to fuel a destination's
competitiveness and compliance with new needs and motivations that
are being driven by the tourists. When properly design, managed,
and developed, tourism experiences can contribute to the
destination's overall sustainability by maximining tourism's
positive impacts and fostering their spillover to local
communities. Planning and Managing the Experience Economy in
Tourism is an essential reference book that seeks to advance
research on tourism experience as well as investigate how tourism
experiences can create and increase tourism competitiveness. The
book explores how the experience concept has evolved in the last
decade, alongside the needs and motivations of consumers, and how
it can be conceptualized, designed, managed, and implemented both
at the tourism firm and destination levels. Delving further into
concepts like creative tourism, destination attributes, and smart
experiences, this book serves as a dynamic resource for travel
agencies, tourism managers, tourism professionals, marketers,
destination managers, government officials, policymakers,
academicians, students, tourism officials, planners, and
researchers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.