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Systems Analysis And Design In A Changing World (Hardcover, 7th Edition): John Satzinger, Robert Jackson, Stephen D. Burd Systems Analysis And Design In A Changing World (Hardcover, 7th Edition)
John Satzinger, Robert Jackson, Stephen D. Burd 1
R1,366 R1,270 Discovery Miles 12 700 Save R96 (7%) Ships in 10 - 15 working days

Refined and streamlined, Systems Analysis And Design In A Changing World helps students develop the conceptual, technical, and managerial foundations for systems analysis design and implementation as well as project management principles for systems development.

Using case driven techniques, the succinct 14-chapter text focuses on content that is key for success in today's systems analysis and design. The authors use a highly effective presentation to teach both traditional (structured) and object-oriented (OO) approaches to systems analysis and design. The book highlights use cases, use diagrams, and use case descriptions required for a modeling approach, while demonstrating their application to traditional, web development, object-oriented, and service-oriented architecture approaches.

The Seventh Edition's refined sequence of topics makes it easier to read and understand than ever. Regrouped analysis and design chapters provide more flexibility in course organization. Enabling students to apply what they learn as they go, the text's running cases have been completely updated, and now include a stronger focus on connectivity in applications.

Personology - From Individual To Ecosystem (Paperback, 5th ed): C. Moore, H. Viljoen, W. Meyer, A. Hurst, D.  Painter, T. ... Personology - From Individual To Ecosystem (Paperback, 5th ed)
C. Moore, H. Viljoen, W. Meyer, A. Hurst, D. Painter, … 5
R910 R864 Discovery Miles 8 640 Save R46 (5%) View more sellers Ships in 5 - 10 working days

Personology - From individual to ecosystem fifth edition explains the widest spectrum of personality theories and approaches in the clearest way possible.

Traditional approaches to personality theories and cutting-edge theories are comprehensively covered. The methodological approach stresses the practical implications of the theories and perspectives for everyday living. Attention is given to research, particularly to relevant South African research, and emphasis is placed on the historical development of the broad approaches and the way in which the theories within an approach are linked.

This fifth edition of Personology - From individual to ecosystem includes a wealth of enrichment sections with video URLs, practical activities, examples and review questions. Digital support material for this fifth edition of Personology - From individual to ecosystem provides students with additional summaries, examples, enrichment sections and practice questions and answers, including research and application questions with guidelines.

Personnel Psychology - An Applied Perspective (Paperback, 2nd Edition): M. Coetzee, D. Schreuder Personnel Psychology - An Applied Perspective (Paperback, 2nd Edition)
M. Coetzee, D. Schreuder
Sold By Aristata Bookshop - Fulfilled by Loot
R598 Discovery Miles 5 980 Ships in 2 - 4 working days

This textbook focuses on the connections between psychological theory and human resource management within the South African context.

Features:

  • South African text with local examples and case studies makes text more accessible and easier for students to relate
  • Review questions challenge students to analyse material with the aim of broadening their understanding of content
  • Suitable activities for class discussion and written assignments Easy reference for key concepts and themes
  • New case studies, new examples and updated references
  • Research trends and practices in the field
About Financial Accounting: Volume 1 (Paperback, Revised 8th Edition): B. Ceki, F. Doussy, R.N. Ngcobo, D Scheepers About Financial Accounting: Volume 1 (Paperback, Revised 8th Edition)
B. Ceki, F. Doussy, R.N. Ngcobo, D Scheepers
R1,200 R1,029 Discovery Miles 10 290 Save R171 (14%) View more sellers In Stock

The book is divided into two volumes.

Volume 1 deals with the concepts, principles and procedures of financial accounting. Volume 2 (suitable for NQF level 6) deals with accounting for partnerships, close corporations, branches and manufacturing entities.

Human Resource Management In South Africa (Paperback, 7th Edition): Surette Warnich, Michael R. Carrell, Norbert F. Elbert,... Human Resource Management In South Africa (Paperback, 7th Edition)
Surette Warnich, Michael R. Carrell, Norbert F. Elbert, Robert D. Hatfield
R834 R787 Discovery Miles 7 870 Save R47 (6%) Ships in 10 - 15 working days

This seventh edition of Human Resource Management in South Africa provides a complete introduction and guide to Human Resource Management in the challenging and changing business world of modern South Africa.

The many changes and events in both the external and internal environments for South African organisations in recent years have presented human resource managers with even greater challenges. Increasingly these managers, and the human resource function in general are being asked to make an even more significant contribution to the success of their organisations.

This textbook will help you understand and handle the complexity, speed and magnitude of these changes and their impact on HR issues and policy, as well as how HR can, in turn, help South African organisations and their employees create value and achieve competitive advantage.

Principles Of Management Accounting - A South African Perspective (Paperback, 3rd Edition): C. Cairney, R. Chivaka, D. Joubert,... Principles Of Management Accounting - A South African Perspective (Paperback, 3rd Edition)
C. Cairney, R. Chivaka, D. Joubert, A. Pienaar, E. Pullen, …
R678 Discovery Miles 6 780 Ships in 6 - 10 working days

Principles of Management Accounting: A South African Perspective 3rd Edition is an accessible principles-and-concepts-based text aimed at undergraduate students of management accounting at universities and universities of technology. Sections integrating topics from groups of preceding chapters provide advanced reading for Honours and MBA level students. The book covers the management accounting syllabus of the South African Institute of Chartered Accountants (SAICA). In doing so, it also covers most aspects of the syllabi of the relevant papers of the Chartered Institute of Management Accountants (CIMA) and the Association of Chartered Accountants (ACCA).

Introduction To English Literary Studies (Paperback, 3rd Edition): D Byrne, G. Kane, R. Scheepers Introduction To English Literary Studies (Paperback, 3rd Edition)
D Byrne, G. Kane, R. Scheepers 2
R442 Discovery Miles 4 420 View more sellers Ships in 6 - 10 working days

The third edition of Introduction To English Literary Studies, previously published as Selves and Others, is a guide on how to approach, engage with, and write about literature. Structured into chapters that deal with reading and writing, poetry, narrative, and drama, the book enables students to become successful critical readers of English literature.

The book offers an integrated, progressive introduction to the study of literature in English, creative writing, and literary genres. Critical literacy exercises help students engage with literary concepts and develop their thinking skills. Margin glosses explain difficult terms, while information boxes provide additional contextual information or pose self-reflective questions.

Introduction To English Literary Studies is written for university and university of technology students taking first-year courses in literature and creative writing. It is ideal for both face-to-face and distance education courses.

Human Resource Information Systems - Basics, Applications, and Future Directions (Paperback, 4th Revised Edition): Michael J... Human Resource Information Systems - Basics, Applications, and Future Directions (Paperback, 4th Revised Edition)
Michael J Kavanagh, Richard D. Johnson
R2,161 Discovery Miles 21 610 Ships in 12 - 19 working days

Today's human resource departments play a vital role in helping organizations achieve their strategic objectives and gain a competitive edge. As technology continues to evolve at a rapid pace, it's imperative that organizations leverage human resource information systems (HRIS) to make better people decisions and manage talent more effectively.

Human Resource Information Systems: Basics, Applications, and Future Directions is a thorough, accessible introduction to the HRIS field. The Fourth Edition includes a new chapter on social media, exploring how organizations can use social networks to recruit and select the best candidates.

A new HRIS Expert feature spotlights practitioners who share best practices and insights into HR professions.

What Happened To You? - Conversations On Trauma, Resilience And Healing (Hardcover): Bruce D. Perry, Oprah Winfrey What Happened To You? - Conversations On Trauma, Resilience And Healing (Hardcover)
Bruce D. Perry, Oprah Winfrey
R731 R541 Discovery Miles 5 410 Save R190 (26%) Ships in 12 - 19 working days

Oprah Winfrey and renowned brain development and trauma expert, Dr. Bruce Perry, discuss the impact of trauma and adverse experiences and how healing must begin with a shift to asking, “what happened to you?” rather than “what’s wrong with you?”

Through wide-ranging, and often deeply personal conversation, Oprah Winfrey and Dr. Perry explore how what happens to us in early childhood – both good and bad - influences the people we become. They challenge us to shift from focusing on, “What’s wrong with you?” or “Why are you behaving that way?,” to asking, “What happened to you?” This simple change in perspective can open up a new and hopeful understanding for millions about why we do the things we do, why we are the way we are, providing a road map for repairing relationships, overcoming what seems insurmountable, and ultimately living better and more fulfilling lives.

Many of us experience adversity and trauma during childhood that has lasting impact on our physical and emotional health. And as we’re beginning to understand, we are more sensitive to developmental trauma as children than we are as adults. ‘What happened to us’ in childhood is a powerful predictor of our risk for physical and mental health problems down the road, and offers scientific insights in to the patterns of behaviors so many struggle to understand.

A survivor of multiple childhood challenges herself, Oprah Winfrey shares portions of her own harrowing experiences because she understands the vulnerability that comes from facing trauma at a young age. Throughout her career, Oprah has teamed up with Dr. Bruce Perry, one of the world’s leading experts on childhood trauma. He has treated thousands of children, youth, and adults and has been called on for decades to support individuals and communities following high-profile traumatic events. Now, Oprah joins forces with Dr. Perry to marry the power of storytelling with the science and clinical experience to better understand and overcome the effects of trauma.

In conversation throughout the book, the two focus on understanding people, behavior, and ourselves in the context of personal experiences. They remove blame and self-shaming, and open up a space for healing and understanding. It’s a subtle but profound shift in our approach to trauma, and it’s one that allows us to understand our pasts in order to clear a path to our future - opening the door to resilience and healing in a proven, powerful way.

Grounded in the latest brain science and brought to life through compelling narratives, this book shines a light on a much-needed path to recovery – showing us our incredible capacity to transform after adversity.

Educational Psychology In Social Context - Ecosystemic Applications In Southern Africa (Paperback, 6th edition): D. Donald, S.... Educational Psychology In Social Context - Ecosystemic Applications In Southern Africa (Paperback, 6th edition)
D. Donald, S. Lazarus
R593 Discovery Miles 5 930 Ships in 6 - 10 working days

Educational Psychology in Social Context: Ecosystemic applications in southern Africa is a tried-and-tested textbook that applies educational psychology - and, specifically, a unifying ecosystemic framework - to aid teachers and other educators to enhance the learning experience of students in a developing society. The book is relevant to both undergraduate and postgraduate study in either pre-service or in-service teacher education. It can be used for courses in educational psychology in programmes such as BEd, BEd (Hons) and PGCE, and as a handbook for teachers in the field.

Frans Barker's The South African labour market (Paperback, 6th ed): D. Yu, P Roos Frans Barker's The South African labour market (Paperback, 6th ed)
D. Yu, P Roos
R817 Discovery Miles 8 170 Ships in 7 - 10 working days

Sociopolitical occurrences in recent years have, if anything, brought to the fore the close relationship between developments in the labour market and progress on the socio-econo-political terrain. The ideological divides in South Africa are especially apparent in the labour market, and these compound the basic conflict between the objectives of protecting basic worker rights on the one hand, and increasing economic growth on the other. The South African labour market contains an abundance of information about labour markets in general and the South African labour market in particular. The South African labour market has a down-to-earth and practical approach. It considers the evidence and identifies some urgent discussion points about the sensitivity of employment to economic growth. Three appendix chapters deal extensively with the impact of globalisation on the labour market, how other countries have managed the challenges of globalisation, and consensus-seeking institutions such as Nedlac. Questions and study suggestions are included at the end of each chapter. The South African labour market is aimed at economics students as well as general readers wanting an overview of the South African labour market. The late Dr Frans Barker was a senior executive at the Chamber of Mines. During his career, he was also vice-president of the Economic Society of South Africa and president of the Industrial Relations Association of South Africa. He served on governing structures of Business Unity South Africa (BUSA), was a commissioner for the Commission for Employment Equity and was also involved in Nedlac in various roles. Dr Barker lectured at a number of universities and was the author of several publications related to labour issues. Derek Yu is an associate professor at the Department of Economics at the University of the Western Cape. He has a decade of teaching experience in undergraduate and postgraduate Labour Economics, and has published comprehensively in this area. He is also the author of the first edition of Basic mathematics for economics students: theory and applications. Pietman Roos has a decade's experience in different civil society organisations including national government, news media and organised business. He has worked on economic policy formulation, commentary, negotiation and advocacy, and has lectured undergraduate economics and jurisprudence.

Corrupted - A Study Of Chronic Dysfunction In South African Universities (Paperback): Jonathan D. Jansen Corrupted - A Study Of Chronic Dysfunction In South African Universities (Paperback)
Jonathan D. Jansen
R380 R351 Discovery Miles 3 510 Save R29 (8%) Ships in 5 - 10 working days

In South African higher education, the images of dysfunction are everywhere. Student protests. Violence. Police presence. Rubber or real bullets. Class disruptions. Burning tyres. Damaged buildings. Injury and sometimes death. Reports of wholesale corruption. Year after year, often in the same set of universities; the problem of routine instability seems insoluble. The financial, academic and reputational costs of ongoing dysfunction are high, especially for those universities caught-up in the never-ending struggle to overcome apartheid legacies. Any number of explanations have been ventured, including a lack of resources, shortage of capacity, rural location, corrupt officials, and endemic conflict. Corrupted takes a deeper look at dysfunction in an attempt to unravel the root causes in a sample of South African universities.

At the heart of the problem lies the vexed issue of resources or, more pertinently, the relationship between resources and power: who gets what, and why? Whatever else it aspires to be - commonly, a place of teaching, learning, research and public duty - a university in an impoverished community is also a rich concentration of resources around which corrupt staff, students and those outside of campus all vie for access.

Taking a political economic approach, Jonathan Jansen describes the daily struggle for institutional resources and offers accessible, sensible insights. He argues that the problem won't be solved through investments in 'capacity building' alone because the combination of institutional capacity and institutional integrity contributes to serial instability in universities. Rather, durable solutions would include the depoliticisation of university councils and appointments of academics with integrity and capacity to manage and lead these fragile institutions.

This groundbreaking and long overdue study will offer a promising way forward for universities to better serve their communities and the country more broadly.

Companies And Other Business Structures - In South Africa (Paperback, 5th Edition): D. Dennis Companies And Other Business Structures - In South Africa (Paperback, 5th Edition)
D. Dennis
R700 Discovery Miles 7 000 View more sellers Ships in 6 - 10 working days

Companies and other Business Structures in South Africa offers a clear and practical approach to the law relating to companies, close corporations, trust entities, partnerships and financial markets.

The fifth edition is comprehensively revised to address the extensive common law jurisprudence that has developed since the Companies Act 71 of 2008 was promulgated, and offers expanded commentary to support meaningful understanding and practical application of the legislative provisions and common law. In addition, the fifth edition offers a new chapter that discusses the obligations of business enterprises in relation to human rights.

Companies and other Business Structures in South Africa is suited as core course material for students of all disciplines, who are studying company law at undergraduate or postgraduate level. The text balances rigour and depth with accessibility, and offers a clear pedagogical structure that supports effective learning and independent engagement wi t h the subject matter. To support teaching and learning, teaching presentation and assessment materials are available to lecturers.

The book is also a useful resource for legal or accounting practitioners who may wish to engage with practical and current principles of the field.

Nursing sociology (Paperback, 6th ed): D. du Toit, E. Le Roux Nursing sociology (Paperback, 6th ed)
D. du Toit, E. Le Roux 1
R588 Discovery Miles 5 880 Ships in 7 - 10 working days

Sociology will always remain a dynamic and living science due to its roots in the study of the human condition with reference to human action and interaction. Nursing sociology aims to understand society and how individuals function within it, within the health sector and specifically within the current nursing scenario, in order to provide holistic patient care. Nursing sociology is written from a multicultural perspective, reflecting on South Africa's diversity and explaining complex sociological ideas in a way that is easy to follow. In this 6th edition, substantial attention has been given to aspects of socialisation, social interaction, structure and relationships, social stratification, group dynamics, institutions, organisations and social problems encountered in nursing practice. Pertinent examples of the manifestation of sociology in the nursing profession and its practice as currently experienced in South Africa are also included. Activities allow students to debate issues arising from sociology in the nursing context in group format in order to promote creative thinking and comprehension. Nursing sociology provides students with a clear, easy-to-understand sociological text specifically oriented towards nursing, that emphasises specific aspects and creativity within the nursing environment.

C++ Programming - Program Design Including Data Structures (Paperback, 8th edition): D. Malik C++ Programming - Program Design Including Data Structures (Paperback, 8th edition)
D. Malik
R1,751 R1,615 Discovery Miles 16 150 Save R136 (8%) Ships in 10 - 15 working days

Learn how to program with C++ using today's definitive choice for your first programming language experience -- C++ PROGRAMMING: PROGRAM DESIGN INCLUDING DATA STRUCTURES, 8E. D.S. Malik's time-tested, student-centered methodology incorporates a strong focus on problem-solving with full-code examples that vividly demonstrate the hows and whys of applying programming concepts and utilizing C++ to work through a problem. Thoroughly updated end-of-chapter exercises, more than 20 extensive new programming exercises, and numerous new examples drawn from Dr. Malik's experience further strengthen your understanding of problem solving and program design in this new edition. You review the important features of C++ 14 Standard with timely discussions that ensure this edition equips you to succeed in your CS1 course and beyond.

Occupational Health And Safety Management - A Practical Approach (Paperback, 3rd edition): Charles D Reese Occupational Health And Safety Management - A Practical Approach (Paperback, 3rd edition)
Charles D Reese
R897 Discovery Miles 8 970 Ships with 15 working days

Reflecting changes in the current health and safety landscape, Occupational Health and Safety Management: A Practical Approach, Third Edition includes examples and tools to facilitate development and implementation of a safety and health management approach. This how-to book is not just an information providing text. It shows you how to write a program and identify hazards as well as involve workers and attain their cooperation. It emphasizes the need for better and more effective communication regarding safety and health.

What’s New in the Third Edition:

  • Chapters on workers’ compensation, terrorism, and Lean safety/sustainability
  • Additional coverage of flammable liquids and ventilation, accident reporting, and accident investigation
  • New compliance requirements as well as expanded accident investigation, environmental, and risk analysis guidelines
  • PowerPoint presentation slides for each chapter

A complete and practical guide for the development and management of occupational safety and health programs in any industry setting, the book supplies a management blueprint that can be used for occupational safety and health in any organization, from the smallest to the largest, beginning to develop or wanting to improve its safety and health approach. It includes comprehensive guidelines for development of occupational health and safety programs to a variety of industries and is especially useful for start-up companies.

The author takes a total management approach to the development of written programs, the identification of hazards, the mitigation of hazards by the use of common safety and health tools, the development of a safe workforce through communications, motivational techniques, involvement, and training. He addresses the tracking and acceptable risk from both safety and health hazards. He also discusses how to work with and within the OSHA compliance approach as well as how to deal with the OSHA regulations, workers’ compensation, terrorism, and Lean safety. As you understand and apply the guidelines in each chapter, you can put your company on the way toward building a successful and effective safety and health effort for its employers and employees.

Time Series Analysis - With Applications in R (Hardcover, 2nd ed. 2008. Corr. 3rd printing, 2009): Jonathan D. Cryer, Kung-Sik... Time Series Analysis - With Applications in R (Hardcover, 2nd ed. 2008. Corr. 3rd printing, 2009)
Jonathan D. Cryer, Kung-Sik Chan
R2,742 Discovery Miles 27 420 Ships in 12 - 19 working days

Time Series Analysis With Applications in R, Second Edition, presents an accessible approach to understanding time series models and their applications. Although the emphasis is on time domain ARIMA models and their analysis, the new edition devotes two chapters to the frequency domain and three to time series regression models, models for heteroscedasticty, and threshold models. All of the ideas and methods are illustrated with both real and simulated data sets. A unique feature of this edition is its integration with the R computing environment. The tables and graphical displays are accompanied by the R commands used to produce them. An extensive R package, TSA, which contains many new or revised R functions and all of the data used in the book, accompanies the written text. Script files of R commands for each chapter are available for download. There is also an extensive appendix in the book that leads the reader through the use of R commands and the new R package to carry out the analyses.

International Politics - Power and Purpose in Global Affairs (Paperback, 5th edition): Paul D'Anieri International Politics - Power and Purpose in Global Affairs (Paperback, 5th edition)
Paul D'Anieri
R1,339 R1,243 Discovery Miles 12 430 Save R96 (7%) Ships in 10 - 15 working days

A highly engaging introduction to the study of world politics, D'Anieri's INTERNATIONAL POLITICS: POWER AND PURPOSE IN GLOBAL AFFAIRS, 5th Edition, emphasizes that examining problems from multiple approaches can provide a better understanding.

The text uses the theme of power and purpose to examine five paradigms of international relations theory and to connect the scholarly analysis of international politics to policy problems and contemporary affairs. Its cohesive pedagogical framework presents the study of international politics as a series of intellectual puzzles and policy problems -- helping students make the connections between theory and policy, history and the present, and ideals and constraints.

Case studies of real-world events address common student deficiencies in history, policy and geography. In addition, the MindTap digital learning solution is available with this edition.

Fundamentals Of Organisational Development (Paperback): N. Martins, D. Geldenhuys Fundamentals Of Organisational Development (Paperback)
N. Martins, D. Geldenhuys
Sold By Aristata Bookshop - Fulfilled by Loot
R690 Discovery Miles 6 900 Ships in 2 - 4 working days
Trust law in South Africa (Paperback): Walter D. Geach Trust law in South Africa (Paperback)
Walter D. Geach 1
R1,425 R1,220 Discovery Miles 12 200 Save R205 (14%) Ships in 4 - 8 working days

This book comprehensively, yet succinctly, covers the use and administration of trusts in South Africa. It also serves as a useful reference to more detailed texts on the subject as well as to case law. Whilst the Trust Property Control Act 57 of 1988 sets out the minimum requirements when it comes to the formation and administration of trusts, other statutes (including the Income Tax Act, the Estate Duty Act, and the Alienation of Land Act) also have a direct bearing on how trusts are formed, administered, amended and terminated. Moreover, the common law has been a major factor in the development of trust law in South Africa. This book therefore not only deals with the legislation that is relevant to trusts, but it highlights and discusses the case law which has been an essential part of the development of the law of trusts.

Marked (Paperback): Gillian D'achada Marked (Paperback)
Gillian D'achada
R200 R188 Discovery Miles 1 880 Save R12 (6%) In Stock

Kalk Bay has secrets and surprises.

James explores the beach and harbour, with its whales and fishing boats, the village clinging to the hillside, and the best revelation of all: meeting the grandmother he never knew he had. But hidden from view are the abalone poachers, to whom everyone turns a blind eye . . .

Yet, no secret is as hefty as the one James carries with him: the hideous birthmark that has kept him from the water all his life. Will he find the courage to overcome his fears?

Computational Intelligence Methods for Sentiment Analysis in Natural Language Processing Applications: D. Jude Hemanth Computational Intelligence Methods for Sentiment Analysis in Natural Language Processing Applications
D. Jude Hemanth
R3,722 Discovery Miles 37 220 Ships in 12 - 19 working days
Encyclopedia of Cell Biology (Hardcover, 2nd edition): Ralph A. Bradshaw, Philip D. Stahl, Gerald W. Hart Encyclopedia of Cell Biology (Hardcover, 2nd edition)
Ralph A. Bradshaw, Philip D. Stahl, Gerald W. Hart
R64,740 Discovery Miles 647 400 Ships in 12 - 19 working days

Encyclopedia of Cell Biology, Second Edition, a Six Volume Set, has established itself as a fundamental reference work, providing broad coverage of the field in four main sections (Molecular, Organizational, Functional, Translational and Pathological Aspects of Cell Biology). This second edition revisits and expands each section, with entries on topics not covered in the first edition, including Crispr. The whole work is updated, providing greater coverage of specialized cell function and translational applications, and putting greater emphasis on these topics in graduate/medical teaching. New overview chapters and subsections provide a simplified cell biology text that can be used by instructors. The new version includes a standard template for each chapter, making the content easier to navigate, as well as inserts and graphics which provide summaries of key points in each chapter.

Twin Research for Everyone - From Biology to Health, Epigenetics, and Psychology (Paperback): Adam D. Tarnoki, David L.... Twin Research for Everyone - From Biology to Health, Epigenetics, and Psychology (Paperback)
Adam D. Tarnoki, David L. Tarnoki, Jennifer Harris, Nancy L. Segal
R3,831 Discovery Miles 38 310 Ships in 12 - 19 working days

Twin Research: Biology, Health, Epigenetics, and Psychology is a comprehensive, applied resource in twinning and twin studies that is grounded in the most impactful findings from twin research in recent years. While targeted to undergraduate and graduate students, this compendium will prove a valuable resource for scholars already familiar with twin studies, as well as those coming to the field for the first time. Here, more than forty experts across an array of disciplines examine twinning and twin research methodologies from the perspectives of biology, medicine, genetic and epigenetic influences, and neuroscience. Chapters provide clear instruction in both basic and advanced research methods, family and parenting aspects of twinning, twin studies as applied across various disease areas and medical specialties, genetic and epigenetic determinants of differentiation, and academic, neurological and cognitive development. The presentation of existing studies and methods instruction empowers students and researchers to apply twin-based research and advance new studies across a range of biomedical and behavioral fields, highlighting current research trends and future directions.

Introduction To Marketing (Paperback, 6th Edition): Johan Strydom, M. Mpinganjira, S. Rudansky-Kloppers, J. Kiley, C. Digginis,... Introduction To Marketing (Paperback, 6th Edition)
Johan Strydom, M. Mpinganjira, S. Rudansky-Kloppers, J. Kiley, C. Digginis, …
R573 R539 Discovery Miles 5 390 Save R34 (6%) Ships in 4 - 8 working days

What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

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