Social media are basically varying the system users communicate, collaborate, consume, and generate. These social media are the symbol of one of the most transformative collision of information technology on business, both internal and external firm boundaries. Social media have modernized the ways of businesses relate to the marketplace, creating a new globe of potential and confront for all aspects of the enterprise, from advertising, promoting and operations to investment and human resource management. In particular, social media have been essential to recent move ahead in relational presumption about consumer preferences, new peerto- peer and embattled marketing techniques, and demand prediction.This Research is based on three pillars i.e. Social Network sites, Politics and Consumer Behaviour. How these three are links with each other. The research is carried out to understand the role of Social Networking Site on consumer behaviour and how it is been affected by politics, how companies could use the social environment to keep their consumers motivated towards their brand and stay ahead in the count.

This study investigates importance of privatization, changes in the performance of organizations after meeting the privatization policy and overall effects on the growth of economy of the country. It is described by Farazmand (2001) that privatization has been rationalized by its advocates, policy makers and international agencies on various grounds ranging from economic efficiency to income distribution. It is observed that lot of research has been done on the performance of privatized entities but this research analyzes the growth of macroeconomic factors after privatization, especially in case of large unprofitable state-owned enterprises. Privatization of state-owned enterprises has been investigated in this research with a case study of already privatized banking sector. The theory of privatization has been tested with the performance of private banks as compared to the public banks using the profitability ratios. The statistical result obtained from the profitability ratio show improvement in the performance of banking sector due to privatization in Pakistan and there is evidence of growth of the economic indicators especially FDI in the financial market.

Along with retail, banking and financial servicessector, consulting engineering is one of theimportant industrial sectors in UK economy, it servesthe national companies and also attracts around 2.45Billion. Total value generated by consultingengineer sector reached 14.16 billion in 2007 andthe income derived from overseas increased by 30% to 2.45 billion in 2007. Cost reduction has always beenimportant to profitability for any firm. Since theconsulting engineering sector of UK is involved notonly inshore but attracting foreign exchange fromvarious countries. The aim of this book is to explorethe concepts of offshore outsourcing in operationsmanagement. A single case study based on engineeringservices industry U.K. is carried out, and oil andgas sector have been chosen as representative sector.This book provides an investigation of criticalfactors of effective offshore outsourcing is carriedout with study of interdependencies among factors ofsuccessful relationship among outsourcing partners.