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The Impact of Social Networking on the Global Political Scenario (Paperback)
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The Impact of Social Networking on the Global Political Scenario (Paperback)
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Social media are basically varying the system users communicate,
collaborate, consume, and generate. These social media are the
symbol of one of the most transformative collision of information
technology on business, both internal and external firm boundaries.
Social media have modernized the ways of businesses relate to the
marketplace, creating a new globe of potential and confront for all
aspects of the enterprise, from advertising, promoting and
operations to investment and human resource management. In
particular, social media have been essential to recent move ahead
in relational presumption about consumer preferences, new peerto-
peer and embattled marketing techniques, and demand prediction.This
Research is based on three pillars i.e. Social Network sites,
Politics and Consumer Behaviour. How these three are links with
each other. The research is carried out to understand the role of
Social Networking Site on consumer behaviour and how it is been
affected by politics, how companies could use the social
environment to keep their consumers motivated towards their brand
and stay ahead in the count.
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