The bright, high-contrast colours and bold patterns of this rascal stimulate baby’s developing vision, and allow baby to focus, also strengthening vision.
The colourful ribbons on the rascal encourage exploration, and provide a textural element to further develop tactile sensitivity.
Additionally, the gentle rattle sounds teach baby about cause & effect. The rascal’s attachable link allows for on-the-go fun.

Sassy Sensory Play

Sassy developmental baby toys are designed to help provide a solid foundation for lifelong learning by fostering development and stimulating the brain.
High contrast patterns, product proportions, various sounds, age-appropriate materials and innovative functional features are all key components to our Sensory Play line of toys.

Perfect for securing blankets, muslin & toys to your travel system to shade baby from the sun or shield from cool winds or to keep them entertained.
An essential and versatile accessory for all moms.

The Snuggletime My First Bath Tub lets you and baby enjoy bath times, while using less water.

Squirting bath toys offer a simple, interactive way to pack big fun into a compact space. With this pack of five sea animal squirters, you can introduce marine-inspired play and teach your child about sea creatures, all at the same time. Each brightly-colored bath toy floats, squirts water, and is sized just right for little hands to grasp and squeeze. They're also durable, so you don't have to worry about chipping or breaking. "Sea" what adventures unfold when you add these ocean friends to your bathtime mix!

Prevent strap irritation with a pair of Snuggetime Comfy Straps!
While car seat and strollers belts are crucial for the safety and protection of children, they can rub against the skin and be uncomfortable for your little one.
These cusioned seat strap covers put the perfect amount of soft padding between the belt strap and their skin.
Featuring cute bear characters, your little one will be safe, happy and comfortable, making trips more enjoyable for everyone.

Snuggletime Travel Insulated Bottle Bag is a fully insulated bag for busy moms on-the-go.

Includes: 4 x Plush Animals Assorted (56cm)

The chunky ergonomic handles are easy for both you and your child to hold. The hairbrush has soft bristles that are extra gentle on your baby's sensitive scalp and the comb's dual density teeth let you adjust for the thickness and dampness of your baby's hair for more comfortable combing.

Includes: 1 x Hammer Bench

Includes: 2 x Plush Panda (20cm) Love Heart

Bright and colourful toy featuring sounds, lights and Music.

The Snuggletime Zip & Go Blankie is a versatile luxuriously soft fleece blanket. Keeps baby warm while their hands are free to play and self soothe.

Vital Baby SOOTHE Fishy Friends Teethers! These innovative teethers are designed to provide soothing relief for your little one’s teething discomfort. With their vibrant colors and adorable fishy shapes, these teethers are sure to capture your baby’s attention while providing much-needed relief.

The Spectra Handy Plus is a portable, comfortable, and effective Manual Breast Pump for hassle-free expressing. It is easy to clean and assemble. All parts are BPA free. A removable silicone massager is included for extra comfort.

The Snuggletime Quilted Mattress Protector is a full coverage fitted waterproof mattress protector that protects baby's mattress from those little accidents.

Healthtex Sheets offers complete barrier to bacteria and dust mites.

You can count on it. Isn’t it great when there’s something you can always rely on? The NUK Star soother is just that. 99% of babies can be soothed by it. 96% of breastfeeding mothers appreciate that it’s breastfeeding-friendly. And more than 90% of orthodontists recommend it because of its shape being right for the jaw.* What more do you want?

Unfortunately, babies can’t explain why they love their NUK Star so much. But we suspect it’s because of the pleasant feeling in their mouths: the upper side nestles very gently against the palate. In this soft zone, the material of the soother is very thin and so it’s particularly smooth. At the same time, the underside of the NUK Star leaves room for the tongue’s natural sucking movements. And because it’s very narrow and flat, hardly any pressure is exerted on the teeth or jaws. This means that the development of the jaw and teeth is hardly affected. A fact that orthodontists confirm.*

Thanks to a wide range of sizes, every little mouth can find the right soother. From newborns to toddlers over 18 months old. The large selection of colours and designs will delight little ones and grown-ups alike. There are even ones with a glow-in-the-dark effect which makes them particularly easy to find at night.

For all these reasons, we call it the NUK Star: because, with its shape, designs and sizes, it remains our classic. And is simply the best for 99% of babies.*

The Tommee Tippee Cherry Latex Soother is made from 100% naturally produced latex that's gentle on baby's soft delicate skin.

The Carriwell Maternity Support Belt dramatically reduces or completely eliminates lower back pain by gently lifting the abdomen and thereby encouraging a more erect posture.

This Vital Baby 190ml HYDRATE little sipper with removable handles is perfect for transitioning from bottle to cup as they start sipping their drinks. As their skills and confidence develop, their ability of tipping a cup and sip a drink grows. The perfectly shaped and sized handles give little hands ultimate control and help to build their drinking confidence.

Non-spill, durable, 100% silicone spout is soft and gentle on developing teeth and gums and fully integrated with the valve, making it easy to clean and avoids nasty bacteria build-up. Flip the 190ml HYDRATE little sipper hygiene cover to protect the spout from germs and dirt when not in use.

Features: - Potty training toilet looks like a real grown-up toilet with the same lid and seat function - Easy grip handle with a sturdy base

• Soothes, protects and calms dry sensitive skin
• 100% Natural
• Hypoallergenic
• Safe for baby, relief for Mom
• No need to remove during Breastfeeding
• No added fragrance & additives
• No taste, colour or smell

Must-have key set with lots of teether textures to explore and bead play fun for busy little hands.

The Infantino Cool & Chew Teether Keys offer three uniquely textured keys that provide sensory learning and teething relief. The easy-grasp keyring features colorful beads that spin and rattle. Each Infantino Cool & Chew Teether Key features a different teething texture, including a soft water teether.

Easy to use. Just bath, shake and hang, nothing to inflate. Bath time baby support allows your baby to float on this comfortable micro bead bath support leaving both hands free to bath your baby. The soft-touch of the baby bath support provides a warm and safe environment for baby's bath time.
Machine washable and tumble dryer safe.

These cute Vital Baby Squirt & Splash Sharks and Whales bathtime water friends help to make bathtime fun. Your little one will enjoy splashing around in the bath with their SPLASH water friends.
The Vital Baby Squirt & Splash Sharks and Whales! These adorable bath toys are the perfect companions to make your little one’s bath time a splashing adventure. With their vibrant colors and charming designs, these toys are sure to captivate your child’s imagination while providing valuable sensory stimulation.