The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. "Wine Marketing and Sales" covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industry s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold."

Booze Cruise is your essential guide to the global cocktail landscape. Each city stop includes a bit of history and is loaded with intel on the current scene, travel tips, ingredients, techniques, and, most of all, the greatest drinks using local flavors, often complete with recipes for food-pairing. List of destinations: Europe * Amsterdam * Athens * Berlin * Budapest * Copenhagen * Dublin * Kyiv * London * Madrid * Paris * Prague * Rome * St. Petersburg * Stockholm Africa & the Middle East * Beirut * Cape Town * Dubai * Tangier * Tel Aviv Asia * Bangkok * Delhi * Ho Chi Minh City * Hong Kong * Manilla * Seoul * Shanghai * Singapore * Taipei * Tokyo The Americas * Bogota * Buenos Aires * Havana * Lima * Mexico City * New Orleans * New York City * San Jose * San Juan * Santiago * Sao Paulo * Toronto Oceania * Sydney

Fortnum & Mason Food & Drink Awards Drink Book of the Year 2015. Annual Spirited Awards - Nominated for Best New Spirits Book 2015. Today's world of spirits is experiencing an explosive increase in craft distillers and pioneers of new distillates. It's about men and women tearing up rule books and creating new spirits with extraordinary personality and passion. This book uncovers the best spirits the world has to offer. These are not necessarily the best-known examples on the planet - though if they are good, they have a place here - but the best crafted and most interesting. Spirit by spirit Joel Harrison and Neil Ridley explain what you need to know to appreciate a spirit - its ingredients, its classic forms, the choices a distiller makes in creating it - and offer their picks to 'Drink Before You Expire' - the world's best examples of their type, from gin and rum to shochu and tequila. There are plenty of suggestions for how to drink too, with innovative and classic cocktails and their insider tips on getting the best out of your spirits.

I Taste Red is the first book of its kind to address and relate all the different sensory and psychological factors that shape our experience of tasting wine. Award-winning author Jamie Goode explores how our sensory system, psychology, philosophy, and flavor chemistry all play a central part in our perception and enjoyment of wine. He uses case studies, grounded in practice, to demonstrate his theory and to illuminate his conclusions about how language and sensory output help us construct our recognition and interpretation of flavor. He examines whether wine tasting as a skill is objective or subjective and the implications of this distinction for wine experts. Delving deep into the science of wine but bringing in the influences of psychology, language, and philosophy, this book is a must-read for all lovers of wine.

Award-winning cocktail recipes from the world's very best mixologists! If you are looking to mix some of the most inspired creations ever developed, the drinks that have swept up the global awards for the last 20 years, the creations of some of the most skilled and inspirational mixologists ever to grace the bars of the world, then this book is for you. 101 Award-Winning Cocktails is a truly unique offering for the cocktail book genre. Each recipe is an award-winning creation from one of the world's top cocktail mixologists, accompanied by the mixologist's profile, the story behind the creation of their recipes, the competition won and a 'from-the-horse's-mouth' guide to recreating their fabulous mixes. Along with stunning full colour photographs of each drink, this book opens the door to the hitherto unseen world of the greatest mixologists, sharing for the first time ever, the very finest, award-winning cocktail creations, from the world's most talented bartending superstars. Written and compiled by Paul Martin, himself a multiple champion and cocktail mixing world-record holder. Paul has drawn on the pool of incredible cocktail mixing talent that has made up his global social circle over the last 30 years. It is his own relationship with these giants of the cocktail world that has led to them sharing their amazing, revered recipes with the general public for the first time ever.

Once people made country wines solely from the fruits of their gardens and local hedgerows, but today there is a wide range of fascinating ingredients available - grape juice, concentrates, grains, dried fruit, exotic fruit juices - to allow winemakers to pursue their crafts all year round, independent of fruiting seasons. Now in its third edition, this book has already reprinted forty-one times and has sold over 500,000 copies. It contains (in alphabetical order from Almond Wine to Yarrow Wine) 130 tried and reliable recipes for country wines and real ales, many of which are unique to this publication and which supplement those found in the author's primer First Steps in Winemaking. The book is illustrated by the well-known winemaking cartoonist Rex Royle.

UPDATED WITH A BRAND NEW CHAPTER ON SOBER CURIOSITY *Voted an Independent best self-care book for 2021* *Voted one of Heat's best self-help books to help you reach your full potential* If you've ever woken up feeling anxious, or cringing with embarrassment, about something you did or said whilst drunk the night before, this book may just change your life. Whichever way you look at it, it's hard to avoid how alcohol really makes us feel: terrible. After years of partying and hangovers started taking a toll on her mental health, Millie Gooch gave up alcohol and has never looked back. Offering tips and advice on staying sober and curious in a world obsessed with booze, this handbook will change your life for ever, by showing you not only why you should drink less, but how. Millie shares essential information to empower you to transform your relationship with alcohol so that you can lead your most fulfilling life. Whether you're sober curious or determined to make a more permanent change, it's time to join the Sober Girl Society! It's time to join the Sober Girl Society: 'I LOVE this book already, just received today and I can't put it down!' 'I recommend this to anyone; whether they want to stop drinking permanently, or even would just like to cut down on their drinking.' 'I love how relatable and non-preachy this book is.' 'Approaches what can be a tricky and confusing subject for many with humour and wit.' 'Perfect for those reconsidering their relationship with alcohol. Brilliant book.'

From tea guru Sebastian Beckwith and New York Times bestsellers Caroline Paul and Wendy MacNaughton comes the essential guide to exploring and enjoying the vast world of tea. Tea, the most popular beverage in the world after water, has brought nations to war, defined cultures, bankrupted coffers, and toppled kings. And yet in many ways this fragrantly comforting and storied brew remains elusive, even to its devotees. As down-to-earth yet stylishly refined as the drink itself, A Little Tea Book submerges readers into tea, exploring its varieties, subtleties, and pleasures right down to the process of selecting and brewing the perfect cup. From orange pekoe to pu-erh, tea expert Sebastian Beckwith provides surprising tips, fun facts, and flavorful recipes to launch dabblers and connoisseurs alike on a journey of taste and appreciation. Along with writer and fellow tea-enthusiast Caroline Paul, Beckwith walks us through the cultural and political history of the elixir that has touched every corner of the world. Featuring featuring charming, colorful charts, graphs, and illustrations by bestselling illustrator Wendy MacNaughton and Beckwith's sumptuous photographs, A Little Tea Book is a friendly, handsome, and illuminating primer with a dash of sass and sophistication. Cheers!

"An intoxicating read. You'll want to consume it twice." -A.J. Baime, New York Times bestselling author of The Accidental President and Dewey Defeats Truman A fun little book packed with historic Churchill information, drinking companions, locations, and preferences, as well as plenty of cocktail recipes! Churchill was seldom short of a witty remark, and made his views on drinking quite well-known: "I have taken far more out of alcohol than alcohol has taken out of me." When feeling down he said he felt like "a bottle of champagne . . . left uncorked for the night." And when encouraging a young government minister to indulge in another drink, he promised, "Go ahead, I won't write it in my diary." Divided into four sections-Drink Choices, Drinking Companions, Drinking Spots, and Drink Recipes-this book will keep readers turning the pages of fresh and fun material as they lift a drink along with Winston. The book will also focus on the various eras-from the 1910s through the 1960s-the times in which he was drinking alone and with others. Working with the historic companies that kept him refreshed, it will include vintage advertisements and marketing material from their closely guarded archives. Winston certainly drank with a colorful cast of characters, and you'll glimpse those such as FDR, Stalin, Coco Chanel, Charlie Chaplin, the Duke and Duchess of Windsor, and various other kings, queens, dukes, and duchesses. Among the elegant settings we will pop in and out of for a drink include Hearst Castle, Chanel's house in the South of France, the Ritz Hotel in Paris, the Dorchester in London, Monaco, the Savoy, the Biltmore, and of course the bars and first-class cabins of the famed ocean liners the Queen Elizabeth and the Queen Mary. So raise a glass and join us in toasting Churchill's life and unique abilities!

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

A full-color, lushly illustrated graphic novel that recounts the many-layered past and present of beer through dynamic pairings of pictures and meticulously researched insight into the history of the world's favorite brew.
Starting from about 7,000 BC, "The Comic Book Story of Beer "traces beer's influence through world history, encapsulating early man's experiments with fermentation, the rise and fall of Ancient Rome, the (often beer-related) factors that led Europe out of the Dark Ages, the Age of Exploration, the spread of capitalism, the Reformation, and on up to the contemporary explosion of craft brewing. No book has ever told the story of beer in a graphic format as a liberating or emancipating force that improved the life of everyday people. Visually riffing on abstract subjects like pasteurization, "original gravity," and "lagering," artist Aaron McConnell has a flair for cinematic action and demonstrates versatility in depicting characters and episodes from beer's rich history. Hand-drawn in a classic, accessible style, "The Comic Book Story of Beer" makes a great gift, and will appeal to the most avid comic book geek and those who live for beer.

Wherever and whenever people have been found talking, they have been found drinking: an age-old pastime with an equally storied history. Alcohol and civilization have developed in close quarters, sometimes supporting each other and sometimes getting in each other's way. The School of Sophisticated Drinking, which began as an ongoing series of lectures at Berlin's legendary Victoria Bar in 2003, traces the deep-seated lineage of drinking in the social, political, and even scientific developments of our culture. Appealing to both expert drinkers and novice barflies, each chapter delves into the sociopolitical significance of and technological innovations behind a familiar wine or spirit--brandy, vodka, whisky, rum, gin, tequila, and champagne--and shares plenty of tales of adventure, from the glamour of Hollywood and Broadway, to the tormented worlds of well-known writers, to the outbreak of wars and the unending struggle for economic and military power. The reader's thirst for knowledge can be further quenched by trying any or all of the enticing cocktail recipes gathered at the end of the book.

The ubiquity of gluten-containing grains, such as barley, wheat, and rye, in modern-day brewing has prevented many potential consumers from fully enjoying the craft beer revolution. Individuals who have celiac disease, nonceliac gluten intolerance, or gluten sensitivity (as well as those who simply feel better when they avoid gluten) have historically been unable to enjoy today's characterful beers. But many other types of grain can be used to brew beer of all styles; such alternative grains greatly expand the options available to beer lovers and brewers who cannot or choose not to ingest gluten, or those who just want to experiment with new and interesting flavors. Gluten-Free Brewing includes a discussion of available gluten-free ingredients, how to source them, and how to malt them. Explore the world of ancient grains and adjuncts and learn how today's malted and roasted varieties can be used to brew to-style beers. Learn about different mashing techniques, when to use them, what additional ingredients and enzymes can help throughout the brewing process, and how they can deliver specific flavors in your beer. Take a deep dive into recipe formulation and fermentation challenges, as well as flavor, body, head retention, and color considerations when using these not-so-alternative grains to create mainstream flavors. More than 30 tested recipes are included to help brewers explore British, German, Belgian, New World, and ancient-style beers. Gluten-Free Brewing will teach you how to brew full-flavored, world-class gluten-free beers.

Mix drinks like a pro with this indispensable collection of 150 of the world's finest cocktails, all of which can be made from the comfort of your own mixing lab: your kitchen. Dan Jones shares recipes for classic tipples such as the Margarita and Martini to the more modern Thank God it's Friday and Morning After, in a format close to all men's hearts - the manual. Starting with 'Basic Tools', Dan covers the fundamental kit required to make your moonshine - the shaker, glassware, bottle opener, spirits and mixers, manly patience and know-how. He then moves on to signature drinks, social occasions, quirky ingredients and designer ice - no element of the cocktail goes unturned. With a stylish vintage design and illustrations throughout, The Mixer's Manual is witty and informative, set to become a classic.

In need of some gin-spiration? Look no further! Whether you are a gin aficionado or simply gin-curious, this book from the experts at Craft Gin Club contains everything you'll ever need to know about the juniper spirit. With recipes for refreshing ice-cold punches through to warming winter serves, marinated main courses to delicious desserts, Gin O'Clock proves it's always a good time for gin, no matter the season. Packed with tips including: * Hosting the perfect gin-tasting * Growing your own garnishes * Making simple syrups * Creating your own gin truffles This is the definitive seasonal guide to gin exploration.

Ever wondered how to brew your own beer? Then it might be time to try perfecting your own brew at home. Whether you're an established beer snob or just want to try your hand at homebrewing, Home Brewing: 70 Top Secrets & Tricks To Beer Brewing Right The First Time will guide your through the entire process of making your first brew to bottling and enjoying them. It will also teach you how to enhance the flavors of a brew and how to make a better brew than before. Give it a try Dive into homebrewing This book comes with a recipe journal for you to put in your home brew secret recipes.

An elegantly bound collection of fine wine writing past and present - the perfect gift for wine lovers everywhere (or the wine lovers in their life). With contributions from Michael Broadbent on good and bad vintages, Ian Maxwell Campbell on Bordeaux vs Burgundy, George Orwell and PG Wodehouse on the complementary pleasures of wine and tea, Randall Grahm on the search for California's 'magic grape' and Andrew Caillard MW on the art of the wine label, it brims with wit and wisdom from some of the most erudite wine writers ever to raise a glass. Also includes Steven Spurrier, Jason Tesauro, Jane MacQuitty, Giles MacDonogh, Philippe de Rothschild, Fiona Morrison MW, Dan Keeling, Charles Walter Berry and many more. Like Cyril Ray's classic Compleat Imbiber before it, In Vino Veritas might rightfully be described as 'the quintessential late-evening or bedtime book for those who like wine'. 'Denied wine's bridge to gregariousness, "cabined, cribbed, confined, bound in to saucy doubts and fears," as Macbeth once complained, we need an antidote, and rummaging around in this anthology of wine writing is a good one: It's a set of keys to open the windows and let some sun shine in.' - World of Fine Wine

Satisfy your bubble tea cravings at home (and affordably)! Boba includes over 50 easy-to-follow recipes, mouthwatering photos, and the inspiring story of the women-owned business MILK+TEA. No matter if you call it boba or bubble tea, this addictive drink that originated in Taiwan in the 1980s has taken the world by storm, with shops popping up on every corner and lines out all their doors. Boba covers all the basics, from brewing tea and making your own tapioca balls (aka boba) to handcrafting sweeteners, syrups, toppings, and more with all-natural ingredients and no corn syrup. Each recipe includes a tantalizing photo and instructions for customizing to your preferred level of sweetness. Learn how to make: Milk Teas (lactose-free Thai, black milk, and green milk teas) Fruit Teas (strawberry, mango, watermelon, kiwi, pineapple, pomelo, and cucumber teas) Specialty Drinks (with special ingredients including coconut milk, almond butter, taro root, and ice cream) Recipes include: Pomelo Slushie (green or black tea with Pomelo Jam and Simple Syrup) Lady Bug (black tea with Strawberry Syrup and Watermelon Syrup) Area 51 (green tea with Cucumber Syrup and Kiwi Syrup) Mint Tea Lemon Mojito (mint tea with Lemon Syrup, Simple Syrup, and mint leaves) Pink Panda (milk, Strawberry Syrup, and cookies-and-cream ice cream) With yummy recipes, down-to-earth writing, a soothing design, and the entrepreneurial girl power of the MILK+T story-from the world's first self-serve boba truck to three successful shops-Boba is the ultimate guide to this global phenomenon.

When things turn out right for Bordeaux, as they frequently do, its wines are sublime. They inspire many thousands of tributes, from Samuel Pepys' succinct reviews to the most rhapsodic of Michael Broadbent's tasting notes - in short, over 300 years of wine writing. On Bordeaux is a collection of the best bits, from our best-loved wine writers, critics and commentators, set around 10 of the themes that make Bordeaux tick. As Jane Anson writes in her introduction: "multi-layered, clear-eyed, moving and often extremely funny [this] collection of stories... celebrates, illuminates and renews our understanding of Bordeaux." * Hugh Johnson, Fiona Beckett and Baron Elie de Rothschild discuss dining out on Bordeaux: how best to serve it, with what and who with. * Mathieu Chadronnier, Christian Seely and Joe Fattorini shed light on the way we see claret today. * Ian Maxwell Campbell extols the virtues of 1871 and 1875, the last great vintages before the phylloxera plague. * Fiona Morrison MW explores Bordeaux's great bounce-back and how the vintage of 1982 changed everything. * John Salvi, Bill Blatch and Peter Vinding-Diers reveal the wines that lead the way to Bordeaux's future. * Joe Fattorini serves up everything you need to know on running the iconic Me doc Marathon. * Hugh Johnson pays tribute to Bordeaux master Michael Broadbent.

Raise a glass to the LGBTQ+ community. This collection of cocktail recipes celebrates queer culture and pays tribute to the great gay icons of our time. Try your hand at mixing a Bloody Mariah (Carey), (Stephen) Fry Martini, or Rocket Man and get your tastebuds tingling. With recipes inspired by Beyonce (Bey's Knees), Freddie Mercury (Tequila Queen), Whitney Houston (I Will Always Love Woo Woo) and more, there's plenty to keep all cocktail movers and shakers busy and thirsts well and truly quenched - we'll drink to that!

Traditional craft-brewed beer can transform a meal from everyday to extraordinary. It's an affordable, accessible luxury. Yet most people are only familiar with the mass-market variety. Have you tasted the real thing? In The Brewmaster's Table, Garrett Oliver, America's foremost authority on beer and brewmaster of the acclaimed Brooklyn Brewery, reveals why real beer is the perfect partner to any dining experience. He explains how beer is made, relays its fascinating history, and, accompanied by Denny Tillman's exquisite photographs, conducts an insider's tour through the amazing range of flavors displayed by distinct styles of beer from around the world. Most important, he shows how real beer, which is far more versatile than wine, intensifies flavors when it's appropriately paired with foods, creating brilliant matches most people have never imagined: a brightly citric Belgian wheat beer with a goat cheese salad, a sharply aromatic pale ale to complement spicy tacos, an earthy German bock beer to match a porcini risotto, even a fruity framboise to accompany a slice of chocolate truffle cake. Whether you're a beer aficionado, a passionate cook, or just someone who loves a great dinner, this book will indeed be a revelation.