Wine Marketing and Sales (Hardcover, 3rd Revised edition)

The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. "Wine Marketing and Sales" covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. Written by three of the industry s most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold."

General

Imprint:	Wine Appreciation Guild
Country of origin:	United States
Release date:	July 2016
Authors:	Janeen Olsen • Liz Thach • Paul Wagner
Format:	Hardcover - Cloth over boards
Pages:	416
Edition:	3rd Revised edition
ISBN-13:	978-1-935879-44-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Wines Books > Food & Drink > Beverages > Alcoholic beverages > Wines
LSN:	1-935879-44-8
Barcode:	9781935879442

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