Marketing Research, now in its fourth edition, provides a methodical introduction to the basic concepts of marketing research.

Marketing research can be a daunting subject if not taught correctly. The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block towards the topic. This is largely because most texts spend too little time teaching students the basic concepts before ploughing into the analysis of data and associated statistical formulas.

Marketing Research follows a simple layout that is easy to read with text that is written in understandable, plain English. It will equip undergraduate marketing students with the skills necessary to plan and conduct basic marketing research projects in an efficient and effective manner, in a business world which demands more and more information on which to base decisions.

No business exists in a vacuum – it is impacted on by a constantly evolving world, which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. There are 12 chapters in Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro-, and macro-environment, and in the market.

An introduction to the field of business management orients the reader, followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the business organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and purchasing management in supply chain management. It also covers contemporary issues like corporate citizenship and trends and changes in internationalisation.

The fourth edition of Business Management: A Contemporary Approach includes new features and updated content, such as:

• New case studies applying theory to practical situations
• Experiential exercises and multiple-choice questions
• Up-to-date theory on the functions of the business organization
• In-depth analysis of the relevant issues of corporate citizenship, globalisation and international trade

This book will equip readers with a general understanding of the divergent internal functions of the business organisation and the interrelationships between and among these functions. The readers will also be equipped with the necessary competencies (knowledge, skills and values) to perform the tasks and roles of a manager in any functional area of a business. At the end of each chapter, there are questions for self-assessment. By answering these questions, you will get an idea of whether you have mastered the chapters.

From 1 May 2011 company law in South Africa was dramatically altered: the 1973 Act which had governed companies for the life-times of most business people and lawyers in South Africa was replaced by the Companies Act of 2008, as amended in March 2011.

A new era of company law dawned, and with it a host of new concepts, rights, remedies, obligations, procedures and sanctions were introduced. These fundamentally affect the way that every business operates and the advice and practice of every lawyer, accountant or other professional adviser.

This title, the first to cover the new Act and the new regulations, provides the hand-holding, the insight, and the understanding that business and their advisers require in order not to be wrong-footed by the new regime.

Business Transactions Law, now in its ninth edition, addresses fundamental questions about business transactions: When is a transaction recognised as binding at law? If a transaction is binding, what is its legal effect? Are there any circumstances in which a party is excused from carrying out his side of a transaction? What legal redress does a party have if his opposite number fails without excuse to do what he has promised in terms of the transaction? Apart from this redress, are there any other legal means available to a party to ensure that he receives what he has been promised by the other party? Finally, what is the position if a party, due to financial difficulties, is unable to carry out or complete his side of the transaction?

The objective, as with previous editions, is to meet the needs of students and others taking their first steps in the complex field of business transactions law. The aim is also to cover a significant part of the syllabus recommended by the South African Institute of Chartered Accountants.

New legislation and case law are included in the ninth edition. The chapters on Interpretation and Credit Agreements have been re-written and other chapters have been revised wherever necessary to reflect legislative changes or developments in the case law.

The ninth edition of Business Transactions Law has approximately 200 new case summaries.

Most of the research into what constitutes effective leadership emanates from the United States and is not very useful in an African context. Africa is a continent of extraordinary cultural, geographic, economic and political diversity, featuring largely emerging economies and rapid political economic and social development. This book seeks to set leadership theory in the African context.

It takes into account typical African circumstances, values and beliefs, designed for the development of leaders' skills and provides practical, real-life examples, exercises and case studies. As well as an overview of the extensive research literature about leadership, the book provides practical, real-life examples, exercises and case studies, so it can be used in a range of management development courses and/or leadership course or workshops.

The detailed insights into, and information about, how leadership can be effectively applied in the contemporary African context should help to enhance readers' leadership skills.

This bilingual casebook assists undergraduate students in the areas of law dealing with partnerships, companies and insolvency. Generally, cases have been reproduced in their entirety to show students the various sections that make up a reported case. In more complicated cases the relevant facts have been summarised and the most important parts of the judgment reproduced.

Business-to-Business Marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

What is the role off marketing in the business? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the internet the best way to help me market my product or service, or are a multichannel approach the best solution as a distribution channel option?

This completely updated sixth edition of Introduction to marketing that started out in 1998 comprises twelve chapters that focuses on recent developments in the South African marketing environment. The business setting has changed drastically in the Post-Covid-19 environment. These changes are reflected in all the chapters of the textbook.

Of special interest are the new chapters that were introduced on sustainability, social responsibility and ethical decision-making in marketing, developing the marketing plan and how marketing is dealing with changes brought by Industry 4.0.

This exercise book is comprised of questions covering topics in Differential and Integral Calculus, Matrix Algebra and Linear Programming. The aim of the work is to develop student competency in using mathematical techniques as a “toolbox” for the solution of problems relevant to Economics, Business and Finance.

The book provides an introductory revision chapter of basic mathematical principles followed by chapters of multiple-choice questions each covering a particular section of the work.

In addition to multiple-choice questions, there are extension tutorials requiring written responses and sample tests covering each section of the work. Answers are provided to each question at the back of the book together with a formula sheet for easy reference.

The purpose of Niche Tourism is to provide students with foundational insight and practical understanding of the various types of niche tourism sectors within southern Africa. Each of these uniquely established niche tourism sectors contributes towards the development of the southern African tourism product and service offering and attracts large volumes of tourists annually to southern Africa.

Niche tourism has grown and expanded into various formats over the past few years. Within southern Africa there are unique tourism establishments that showcase how these niche tourism establishments contribute towards growing the economy, uplifting local communities, and conserving the natural and cultural heritage of southern Africa.

The tourism industry in southern Africa offers various entrepreneurial opportunities for tourism graduates. The aim of this textbook is to provide students with a strong theoretical foundation on the respective niche tourism segments supported with current practical examples of how these niche tourism sectors operate, to enable graduates to establish their own niche tourism establishments. In doing so, graduates would be able to not only contribute towards the regional economy of southern Africa but also enable the resolution of socio-cultural challenges whilst conserving and protecting both the natural and cultural heritage of southern Africa.

Cost and Management Accounting is a comprehensive resource intended for courses which cover the fundamentals of this subject.

The content is aligned to the latest curriculum of the major management accounting professional bodies, and deals with the basic concepts and techniques for the identification and control of costs, as well as general cost management. Cost and Management Accounting has a strong southern African perspective and covers current issues on each topic.

Key Features/ Benefits:

• Contextualises the South African experience
• Offers the latest developments in management accounting
• Extensive support materials include solutions to exercises, PowerPoint slides, and additional questions and answers.
• Written using accessible language and engaging formats.
• Case studies, theory review questions, test-yourself questions, and detailed end-of-chapter exercises to encourage self-study.

South Africa is regularly in the international spotlight for several reasons, some of which are negative, which poses challenges to PR companies.

Businesses are increasingly realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory and Practice 3e focuses on what Public Relations is about, its role in the total marketing effort.

Many entrepreneurs starting up their own business have a great idea but they fail because they haven’t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business.

Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information.

Entrepreneurship – An African Perspective is a theoretical as well as practical guide to how to develop business ideas to establish a successful enterprise.

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Key concepts are:

• the nature of distribution and its role in the supply chain and marketing
• the concept of value chain marketing
• distribution channels in South Africa
• understanding channel design and channel selection
• functions in the value chain
• behavioural processes in the value chain
• trends in value chain development and online channels
• the supply chain and logistics industry in South Africa
• buyer -supplier relationships

Removal of Directors and Delinquency Orders under the South African Companies Act is a comprehensive discussion and analysis of the removal of company directors. The South African Companies Act 71 of 2008 has introduced innovative remedies for the removal of a company director. Removal of Directors and Delinquency Orders under the South African Companies Act draws attention to the various pitfalls to be avoided when removing a director from office.

A highlight of this book is that it discusses the various nuances in removing directors that are often overlooked, such as removing directors who are also employees or shareholders who hold loaded voting rights. Another highlight is the book’s exploration of the complex issue of removing directors of state-owned companies. Furthermore, the new delinquency remedy, which has attracted much litigation and publicity in South Africa in recent years, is comprehensively discussed. A refreshing aspect of Removal of Directors and Delinquency Orders is that it also considers the removal process from the perspective of a director who has been unfairly removed by a hostile board, and considers ways to guard against the abuse of the removal power. The strength of Removal of Directors and Delinquency Orders is that it unpacks a complex topic with clarity and coherence, making it easy to understand.

Developments in the United Kingdom, Australia and the United States of America are taken into account. Recommendations are made to enhance the law on the removal of directors and to clarify some ambiguities in the statutory provisions. Some vital amendments to the Companies Act are proposed.

Removal of Directors and Delinquency Orders under the South African Companies Act is a scholarly work for the subject specialist.

Practising Learning and Development in South African Organisations 4e offers an outcomes-based, occupation-directed and work-based L&D approach to workplace learning design.

Integrating theoretical and practical perspectives, this book gives a comprehensive overview of the National Skills Development Framework. It further presents a new chapter on online learning design which caters to the needs of a digital society.

Key Benefits:

• An updated overview of skills development legislation and the implications for workplace learning design, delivery, assessment, evaluation and quality assurance in the South African context
• Insight into the psychology of adult learning, motivation and performance
• Guides students and L&D professionals through the classical Dynamic Learning Cycle
• Practical guidelines for both modern online learning design and outcomes and work-based learning design, delivery, assessment and evaluation
• Explores the dynamics and methods of effective learning and development needs analysis, and how a needs analysis informs the workplace skills plan
• Explores L&D management from an HRD strategic and value-adding perspective
• Guides L&D professionals regarding the profession, ethical standards and values, and their continued professional development

This introductory textbook to Business Management covers all the topics most important to those interested in the business world and managing businesses in South Africa, Africa and globally.

They include:

• General management, including planning, organising, leading and control
• Financial management
• Operations management
• Purchasing
• Logistics and supply chain management
• Management Information Systems
• Marketing management and public relations
• Human resource management.

The book also covers the business environment, entrepreneurship, business ethics and contemporary trends in 4IR relevant to management. It has been written by distinguished authors, all experts in their respective fields from various universities and the private sector, who share their knowledge and experience with a theoretically sound but practical approach. The intended readers are undergraduate students studying Introductory Business Management as part of a degree or diploma at a university, university of technology or private college.

The focus of this volume of Acta Juridica - Foreign Direct Investment and the Law: Perspectives from Selected African Countries - is the relationship between foreign direct investment (FDI) and the law, within the context of FDI in Africa and the role of the Agreement establishing the African Continental Free Trade Area (AfCFTA).

The book is a compilation of essays by authors who are specialists from across the spectrum of the law, bringing together their diverse contributions under the banner of foreign direct investment. More specifically, the authors consider the law and foreign direct investment from an African perspective, both regionally and country-specific, in the context of bilateral investment treaties, property law, the legal integration of business law, the role of investment and regulatory policies, dispute resolution, tax incentives and labour regulation.

Consumer Behaviour 5e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

This fifth edition of Consumer Behaviour covers traditional and contemporary issues such as:

• Consumer decision-making and influencing factors
• Why customers behave the way they do
• Market segmentation and how to target a specific market
• Consumer information-processing
• Brand loyalty and how to retain customers
• Customer relationship marketing
• Cross-cultural influences on consumer behaviour
• E-commerce and its effect on consumer behaviour.

Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.

The second edition of this book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.

In a practical and accessible way this book describes how entrepreneurs should arrange resources and activities in order for the potential business to operate as profitably as possible. The two aspects of marketing and finance are the most important functions of business that every entrepreneur needs to know in order to be sustainable both as a start-up enterprise and for long-term sustainability.

Statistics and their analysis are key to making mathematical sense of the world around us. In this textbook the authors underscore the importance of statistical methods and calculation skills and explain clearly and simply the key concepts and principles of statistics, so that they are easy to understand. The main purpose of the book is to make students more confident about handling statistical data and enable them to understand the meaning of the results obtained.

Statistical methods cover the collection of data, descriptive methods and inferential methods of analysis. Calculation skills cover elementary calculations, percentages and ratios, equations, graphs and interest calculations. The elementary calculations include basic calculations, such as exponents, decimals, scientific notation, logarithms, rounding and VAT calculations. This book teaches students with no mathematics background how to do basic calculations before concentrating on the statistical applications. For some courses, calculations such as interest, future values of investments, graphs and ratios form part of the core module and are also covered in this book.

The Law Of Banking And Payment In South Africa provides an explanation of some of the more important aspects of the law applicable to banks and banking in South Africa, along with the principles that govern payment and payment systems in this country.

The Law Of Banking And Payment In South Africa covers the following areas: a general introduction to banks and banking law; the nature of banking law and its sources; the role and function of the Reserve Bank and the various statutes that regulate banks; the bank–customer relationship; miscellaneous banking services provided by banks; general principles of payment; the law applicable to various payment systems; unauthorised cheque payments and unauthorised electronic funds transfers; international sale transactions; and bank guarantees.

The aim of the authors is to provide a text that is both accessible for students and other persons seeking to gain a basic understanding of the subject, and comprehensive enough to be useful to lawyers, bankers and those who work in the field of banking and finance.

Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.

This book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.

Key Aspects:

• Entrepreneurship
• Marketing
• Finance

Dynamics of Entrepreneurship is aimed at undergrad students in the field as well as anyone planning to enter the world of entrepreneurship.

Have you ever wondered how prices are determined, or why you bought a specific quantity of something? The answers to these and other questions, as well as the theories guiding decisions by consumers and producers, are explained in Microeconomics— a southern African perspective.

This book provides a comprehensive introduction to microeconomics theory, offering traditional theories of consumer and producer behaviour set against a contemporary southern African background.

This second edition of Microeconomics – a southern African perspective provides a comprehensive and current introduction to microeconomic theory for the southern African context, while retaining the original ethos from the first edition. It addresses traditional theories of consumer and producer behaviour as prescribed in most introductory microeconomic modules and answers questions around how consumers and producers interact in the market, looking specifically at the choices made by producers in their endeavour to produce optimally.

Suitable for introductory semester-based courses in microeconomics, it facilitates learning through activities and self-evaluation exercises at the end of each chapter, with feedback to activities and answers to the exercises at the end of the book. The study of economics provides the tools for analysis and a framework for thinking that can aid you in making more informed decisions when faced with economic problems, making it suitable for economics students or those requiring an understanding of the economy within a specific financial field.