Money is a fascinating symbol, because it's the premier unit of exchange of goods and services. Even mundane decisions like choosing between driving or taking a bus to work, getting a credit card, or buying a new or used car are decisions about money. To stay in the game we are always looking for ways to expand our assets - which leads us to search for the best ways to save for college; raise money to start a business; or put something aside for retirement. Other ways of making our money work for us are learning about investing in securities; knowing how to buy a home without going broke; taking good care of ourselves to stay healthy, and being conscious of what we spend on our commutes. All these money matters are dissected in Easy Money. This book is a warehouse of financial information. We live in an information age. Those who take the time to acquire the right information will continue to gain ground, and are well in their way to phenomenal prosperity.

A compendium of opinion on the causes of, effects of, and solutions to the global financial crisis of 2008-2009.

As a result of approximately 15 years of filing and managing consumer bankruptcy cases as an attorney, Carol L. Stokes learned too many children are growing up in households with those who live by this "live today, worry tomorrow" motto. The children in these households, in turn, learn by example to mismanage their finances. A cycle of poor financial management is then created. BASIC BEGINNINGS: A Finance Management Handbook for Teens and Young Adults is a resource Carol created to increase financial literacy. Imagine our young people knowing such basic concepts as "budgeting," "compound interest" and "finance charge." Imagine, even, them distinguishing an asset from a liability and learning the pros and cons of credit card use. What if our youth had a readily available resource on basic finance management? Practically every young person will grow up and have a lifetime relationship with money. The need for a foundation in basic financial management would serve the individual as well as society at-large. Adapting good financial management skills enhances lives and fosters accountability. These skills are fundamental to financial security. These young adults are learning basic reading, writing, mathematic skills as well as advanced skills in these subject areas. They are, further, learning trades in high school. Some courses even give students an opportunity to explore investment interests. How will they manage earnings from their investments? They can better manage earnings from their summer jobs, their allowances, and their respective trades if they are more money savvy. BASIC BEGINNINGS: A Finance Management Handbook for Teens and Young Adults addresses the most elementary financial principles to prepare teens and young adults to manage their money. These basic concepts are valuable principles to know before young people move on to more complex principles and goals. They must first start this journey with basic beginnings.

For introductory courses in Financial Accounting taught from a more traditional "preparer" approach. Financial Accounting, 8e helps students "nail" the accounting cycle! Financial Accounting helps students "nail" the accounting cycle up front in order to increase success and retention later on. The concepts and mechanics students learn in the critical 'accounting cycle' chapters are used consistently and repetitively and with clear-cut details and explanations throughout the remainder of the text, minimizing confusion. MyAccountingLab, the text's online homework system, then provides students with a personalized learning environment that tests and strengthens their skills and understanding through unlimited practice. Together, Financial Accounting 8e and MyAccountingLab will help students have more of those "I Get It!" moments. A solid enhancement to already solid fundamentals, the eighth edition now features new co-author Bill Thomas of Baylor University who brings his expertise on auditing, ethics, and internal controls to key sections of the book.

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. "The New Culture of Desire" reveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt "now" to survive -- and to thrive.

Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oreal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. In "The New Culture of Desire," you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations of "The New Culture of Desire: "

- The unconscious formula that we all use to make choices now

- Why bliss beats sex, money, and power

- The new peak experience: the State ofO

- The single greatest unmet consumer need

- The battle for our interior lives

- The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your business

Harvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about:

- Magical Thinking: Looking for the simple, supernatural solution

- The Third Sex: Having it all

- Yoda-ism: New candidates for a god

- Tribe Crashing: The ultimate insiderism

- Hot-Blooded Spiritualism: Drumming up the saving graces

- Raging Amazonianism: The rise of the butt-kicking babe

- Pleasure Healing: Self-indulgence that does you good

- P. Q.: The Performance Quotient: Upgrading the human processor

A pioneering work that looks into what people want and why, "The New Culture of Desire" blows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.

When Mickie Siebert arrived in New York in the mid-1950s, she had $500 in her wallet and drove a used Studebaker. Almost fifty years later she is known as the "First Woman of Finance," the only woman to head a publicly traded national brokerage firm.

Pithy, vastly entertaining, and full of behind-the-scenes anecdotes, "Changing the Rules" reveals how Siebert forged her phenomenal success in the chaotic and cutthroat world of Wall Street. Three four-letter words are behind Siebert's career success: One is work -- she learned everything there was to know about a company before recommending its stock. The second is luck -- as an analyst in training, she had the good fortune to follow a fledgling industry that nobody else wanted. (The "dog" industry was airlines.) The third word is risk -- she knew how to assess liability and make a decision.

Siebert recounts the resistance of the good gray Stock Exchange when she dared to infiltrate the boys' club, threatening to have a Port-O-San delivered to the NYSE luncheon club if they didn't add a women's bathroom. She reveals the backstage stories about saving Lockheed and selling Conrail (at the time, the largest stock offering in Wall Street history), as well as the changes on the Street that led to May Day, 1975, when she was first in line as a discount broker (and considered a pariah by industry standards).

She tells of her memorable encounters with such legendary figures as Captain Eddie Rickenbacker, the World War I flying ace who ran Eastern Airlines, and Robert Brimberg, the iconoclastic "Scarsdale Fats" whose investing acumen was the envy of the Street. Writing with equal candor about the politics of finance and the finance of politics, Siebert recalls her five years as Superintendent of Banking for New York State -- when she helped to prevent a national fiscal crisis during the Iran hostage situation -- and her experiences as a pro-choice Republican senatorial candidate. Siebert's reputation for rocking the boat is legendary, and "Changing the Rules" is both a fascinating biography of a true pioneer, and a valuable strategic and informational tool for anyone who deals with or dabbles in the money game.