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Books > Promotion > Juta Competition > Economics

Basics Of Entrepreneurship (Paperback, 4th Edition): C. Nieuwenhuizen Basics Of Entrepreneurship (Paperback, 4th Edition)
C. Nieuwenhuizen
R635 R588 Discovery Miles 5 880 Save R47 (7%) Ships in 4 - 8 working days
Financial Management (Paperback, 9th edition): Carlos Correia Financial Management (Paperback, 9th edition)
Carlos Correia 2
R1,086 Discovery Miles 10 860 Ships in 4 - 6 working days

Now in its 9th edition, Financial Management is the leading text on the theory and application of corporate finance in southern Africa.

Set against the backdrop of recent developments in financial markets, instruments and financial theory, the text refers to real-world applications and financial decisions by South African companies.

Business Transactions Law (Paperback, 9th Edition): Robert Sharrock Business Transactions Law (Paperback, 9th Edition)
Robert Sharrock 2
R1,293 R1,115 Discovery Miles 11 150 Save R178 (14%) Ships in 4 - 8 working days

Business Transactions Law, now in its ninth edition, addresses fundamental questions about business transactions: When is a transaction recognised as binding at law? If a transaction is binding, what is its legal effect? Are there any circumstances in which a party is excused from carrying out his side of a transaction? What legal redress does a party have if his opposite number fails without excuse to do what he has promised in terms of the transaction? Apart from this redress, are there any other legal means available to a party to ensure that he receives what he has been promised by the other party? Finally, what is the position if a party, due to financial difficulties, is unable to carry out or complete his side of the transaction?

The objective, as with previous editions, is to meet the needs of students and others taking their first steps in the complex field of business transactions law. The aim is also to cover a significant part of the syllabus recommended by the South African Institute of Chartered Accountants.

New legislation and case law are included in the ninth edition. The chapters on Interpretation and Credit Agreements have been re-written and other chapters have been revised wherever necessary to reflect legislative changes or developments in the case law.

The ninth edition of Business Transactions Law has approximately 200 new case summaries.

The New Companies Act Unlocked (Paperback): Carl Stein The New Companies Act Unlocked (Paperback)
Carl Stein
R715 R652 Discovery Miles 6 520 Save R63 (9%) In Stock

From 1 May 2011 company law in South Africa was dramatically altered: the 1973 Act which had governed companies for the life-times of most business people and lawyers in South Africa was replaced by the Companies Act of 2008, as amended in March 2011.

A new era of company law dawned, and with it a host of new concepts, rights, remedies, obligations, procedures and sanctions were introduced. These fundamentally affect the way that every business operates and the advice and practice of every lawyer, accountant or other professional adviser.

This title, the first to cover the new Act and the new regulations, provides the hand-holding, the insight, and the understanding that business and their advisers require in order not to be wrong-footed by the new regime.

Corporate Governance In South Africa - With International Comparisons (Paperback, 2nd Edition): Tobie Wiese Corporate Governance In South Africa - With International Comparisons (Paperback, 2nd Edition)
Tobie Wiese 4
R849 Discovery Miles 8 490 Ships in 4 - 6 working days

The second edition of Corporate Governance In South Africa addresses the changes in the corporate governance landscape in South Africa brought about by the King IV Report on Governance for South Africa, 2016 and changes to several international codes.

Corporate Governance In South Africa covers the following areas: the corporate governance framework in South Africa, comparisons with various international corporate governance frameworks, and contemporary governance issues. The book also offers a corporate governance implementation guide.

Examples of failed corporate governance practices, both local and international, are provided throughout the book, seeking to illustrate the importance of effective corporate governance practices by companies.

Business Management - A Contemporary Approach (Paperback, 4th Edition): Andreas de Beer, Jessica Nel Business Management - A Contemporary Approach (Paperback, 4th Edition)
Andreas de Beer, Jessica Nel
R604 Discovery Miles 6 040 Ships in 4 - 6 working days

No business exists in a vacuum – it is impacted on by a constantly evolving world, which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. There are 12 chapters in Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro-, and macro-environment, and in the market.

An introduction to the field of business management orients the reader, followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the business organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and purchasing management in supply chain management. It also covers contemporary issues like corporate citizenship and trends and changes in internationalisation.

The fourth edition of Business Management: A Contemporary Approach includes new features and updated content, such as:

  • New case studies applying theory to practical situations
  • Experiential exercises and multiple-choice questions
  • Up-to-date theory on the functions of the business organization
  • In-depth analysis of the relevant issues of corporate citizenship, globalisation and international trade

This book will equip readers with a general understanding of the divergent internal functions of the business organisation and the interrelationships between and among these functions. The readers will also be equipped with the necessary competencies (knowledge, skills and values) to perform the tasks and roles of a manager in any functional area of a business. At the end of each chapter, there are questions for self-assessment. By answering these questions, you will get an idea of whether you have mastered the chapters.

Leadership In The African Context (Paperback, 3rd Edition): E. Van Zyl Leadership In The African Context (Paperback, 3rd Edition)
E. Van Zyl
R602 R562 Discovery Miles 5 620 Save R40 (7%) Ships in 4 - 8 working days

Most of the research into what constitutes effective leadership emanates from the United States and is not very useful in an African context. Africa is a continent of extraordinary cultural, geographic, economic and political diversity, featuring largely emerging economies and rapid political economic and social development. This book seeks to set leadership theory in the African context.

It takes into account typical African circumstances, values and beliefs, designed for the development of leaders' skills and provides practical, real-life examples, exercises and case studies. As well as an overview of the extensive research literature about leadership, the book provides practical, real-life examples, exercises and case studies, so it can be used in a range of management development courses and/or leadership course or workshops.

The detailed insights into, and information about, how leadership can be effectively applied in the contemporary African context should help to enhance readers' leadership skills.

Case Book on the Law of Partnership, Company Law and Insolvency Law/Vonnisbundel Oor Die Vennootskapreg, Maatskappyereg En... Case Book on the Law of Partnership, Company Law and Insolvency Law/Vonnisbundel Oor Die Vennootskapreg, Maatskappyereg En Insolvensiereg (Paperback, 2nd ed)
A. Loubser
R752 R682 Discovery Miles 6 820 Save R70 (9%) Ships in 4 - 8 working days

This bilingual casebook assists undergraduate students in the areas of law dealing with partnerships, companies and insolvency. Generally, cases have been reproduced in their entirety to show students the various sections that make up a reported case. In more complicated cases the relevant facts have been summarised and the most important parts of the judgment reproduced.

Core Principles of Accounting - An Introduction (Paperback): Core Principles of Accounting - An Introduction (Paperback)
R376 Discovery Miles 3 760 Ships in 4 - 8 working days

Core Principles of Accounting – an Introduction aims to provide southern African students with a decolonised teaching and learning experience. While the science behind the discipline of accountancy is complex to decolonise, especially because many countries have adopted the International Financial Reporting Standards (IFRS), an effort has been made by the authors of Core Principles of Accounting – an Introduction to contextualise the study of accounting to a more relatable world view. This is achieved by demystifying the accounting principles thus ensuring that most students can relate to the transactions and the application of the IFRS standard.

Core Principles of Accounting – an Introduction discusses the recent developments in accounting in Africa. The textbook includes the latest definitions in accounting as per the Revised Conceptual Framework of the IASB (2018b). The names and types of businesses, as well as examples and scenarios provided will resonate with South

African students from various backgrounds as they are familiar to the South African environment.

Accounting principles have been simplified to be understandable even to students who did English as a second language. Each chapter begins with a preamble that introduces the concepts or principles discussed in the chapter. The textbook is accompanied by separate suggested solutions to the chapter exercises, extra multiple choice questions to support the students learning process, as well as power point slides to support lecturers.

Understanding the Conduct of Financial Institutions Bill (Paperback): Understanding the Conduct of Financial Institutions Bill (Paperback)
R401 Discovery Miles 4 010 Ships in 4 - 8 working days

The Conduct of Financial Institutions (COFI) Bill aims to regulate market conduct in the financial sector. This legislative instrument will repeal the Financial Advisory and Intermediary Services Act 37 of 2002 (FAIS Act) and will regulate market conduct in keeping with the objectives of the Twin Peaks system of financial regulation.

The commentary provides some background on the objectives of the COFI Bill and the way in which these objectives will be realised. In addition, it provides information on how the COFI Bill builds onto the FAIS Act and evaluates new aspects of market conduct zqthe possible impact of the COFI Bill on the financial services industry and is a helpful tool to assist financial services providers in preparing their compliance framework for the implementation of the provisions of the eventual Conduct of Financial Institutions Act.

Selected Questions In Mathematics For Business, Finance And Economics (Paperback, 3rd Edition): Karin Hunt, Naeemah Modhien,... Selected Questions In Mathematics For Business, Finance And Economics (Paperback, 3rd Edition)
Karin Hunt, Naeemah Modhien, Kevin Pereira
R805 R724 Discovery Miles 7 240 Save R81 (10%) Ships in 4 - 8 working days

This exercise book is comprised of questions covering topics in Differential and Integral Calculus, Matrix Algebra and Linear Programming. The aim of the work is to develop student competency in using mathematical techniques as a “toolbox” for the solution of problems relevant to Economics, Business and Finance.

The book provides an introductory revision chapter of basic mathematical principles followed by chapters of multiple-choice questions each covering a particular section of the work.

In addition to multiple-choice questions, there are extension tutorials requiring written responses and sample tests covering each section of the work. Answers are provided to each question at the back of the book together with a formula sheet for easy reference.

The Removal Of Directors - And Delinquency Orders Under The South African Companies Act (Paperback): Rehana Cassim The Removal Of Directors - And Delinquency Orders Under The South African Companies Act (Paperback)
Rehana Cassim
R1,092 R954 Discovery Miles 9 540 Save R138 (13%) Ships in 4 - 8 working days

Removal of Directors and Delinquency Orders under the South African Companies Act is a comprehensive discussion and analysis of the removal of company directors. The South African Companies Act 71 of 2008 has introduced innovative remedies for the removal of a company director. Removal of Directors and Delinquency Orders under the South African Companies Act draws attention to the various pitfalls to be avoided when removing a director from office.

A highlight of this book is that it discusses the various nuances in removing directors that are often overlooked, such as removing directors who are also employees or shareholders who hold loaded voting rights. Another highlight is the book’s exploration of the complex issue of removing directors of state-owned companies. Furthermore, the new delinquency remedy, which has attracted much litigation and publicity in South Africa in recent years, is comprehensively discussed. A refreshing aspect of Removal of Directors and Delinquency Orders is that it also considers the removal process from the perspective of a director who has been unfairly removed by a hostile board, and considers ways to guard against the abuse of the removal power. The strength of Removal of Directors and Delinquency Orders is that it unpacks a complex topic with clarity and coherence, making it easy to understand.

Developments in the United Kingdom, Australia and the United States of America are taken into account. Recommendations are made to enhance the law on the removal of directors and to clarify some ambiguities in the statutory provisions. Some vital amendments to the Companies Act are proposed.

Removal of Directors and Delinquency Orders under the South African Companies Act is a scholarly work for the subject specialist.

Understanding Money Laundering And Illicit Financial Flows (Paperback, 2nd Edition): Understanding Money Laundering And Illicit Financial Flows (Paperback, 2nd Edition)
R540 R512 Discovery Miles 5 120 Save R28 (5%) Ships in 4 - 8 working days

This second edition of Understanding Money Laundering and Illicit Financial Flows explains these two concepts and outlines strategic responses to deal with them. The book explores the forms of money laundering and illicit financial transfers; mechanisms used to launder money; measures to curb, investigate and monitor these crimes; and asset forfeiture.

Understanding Money Laundering and Illicit Financial Flows also considers new strategic approaches to combating these crimes. It touches briefly on the funding of terrorism, which is seen as closely connected to laundering and illicit transfers. The book includes clear illustrations, useful statistics, explanations of frequently used terms, a comprehensive bibliography and recommendations for further reading.

Understanding Money Laundering and Illicit Financial Flows provides the reader with an easy entry into these complex subjects. The book will be useful not only for role players in the public sector – such as policy makers, politicians, law enforcement officials and regulators – but also for businesses and managers in the private sector. Written in an accessible way, the book is aimed at both professionals and a broader audience.

Foreign Direct Investment And The Law - Perspectives From Selected African Countries (Paperback): Debbie Collier, Tracy Gutuza Foreign Direct Investment And The Law - Perspectives From Selected African Countries (Paperback)
Debbie Collier, Tracy Gutuza
R731 R665 Discovery Miles 6 650 Save R66 (9%) Ships in 4 - 8 working days

The focus of this volume of Acta Juridica - Foreign Direct Investment and the Law: Perspectives from Selected African Countries - is the relationship between foreign direct investment (FDI) and the law, within the context of FDI in Africa and the role of the Agreement establishing the African Continental Free Trade Area (AfCFTA).

The book is a compilation of essays by authors who are specialists from across the spectrum of the law, bringing together their diverse contributions under the banner of foreign direct investment. More specifically, the authors consider the law and foreign direct investment from an African perspective, both regionally and country-specific, in the context of bilateral investment treaties, property law, the legal integration of business law, the role of investment and regulatory policies, dispute resolution, tax incentives and labour regulation.

Dynamics Of Entrepreneurship (Paperback, 3rd Edition): Winnie Sereeco, Ian Maseko Dynamics Of Entrepreneurship (Paperback, 3rd Edition)
Winnie Sereeco, Ian Maseko
R573 R539 Discovery Miles 5 390 Save R34 (6%) Ships in 4 - 8 working days

Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas.

This book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.

Key Aspects:

  • Entrepreneurship
  • Marketing
  • Finance
In a practical and accessible way, this book describes how entrepreneurs should arrange resources and activities in order for the potential business to operate as profitably as possible. The two aspects of marketing and finance are the most important functions of business that every entrepreneur needs to know in order to be sustainable both as a start-up enterprise and for the longer term.

Dynamics of Entrepreneurship is aimed at undergrad students in the field as well as anyone planning to enter the world of entrepreneurship.

VAT: An Introduction (Paperback): Marlene Botes VAT: An Introduction (Paperback)
Marlene Botes
R1,135 R988 Discovery Miles 9 880 Save R147 (13%) Ships in 4 - 8 working days

VAT: An Introduction initiates students and practitioners into the South African value-added tax (VAT) system by guiding them through the basic principles of the Value-Added Tax Act 89 of 1991 (VAT Act). It covers the processes to be followed when dealing with VAT and sheds light on the most important case law and VAT legislation.

Complex concepts and the key objectives and principles of the VAT system are explained simply and clearly, without using unnecessary jargon. This makes VAT: An Introduction suitable for anyone who has to apply basic VAT principles in a business environment or provide general VAT advice and assistance.

The book is also an excellent study guide for students. It will help students understand the mechanics of the South African VAT system and the practical implications of VAT. Students and practitioners will find the revision questions at the end of each chapter useful to test their understanding and knowledge of the fundamentals of VAT.

Niche Tourism - Emerging Trends In Southern Africa (Paperback): W.H. Engelbrecht, S.C. Engelbrecht, E. Zeelie Niche Tourism - Emerging Trends In Southern Africa (Paperback)
W.H. Engelbrecht, S.C. Engelbrecht, E. Zeelie
R499 Discovery Miles 4 990 Ships in 4 - 8 working days

The purpose of Niche Tourism is to provide students with foundational insight and practical understanding of the various types of niche tourism sectors within southern Africa. Each of these uniquely established niche tourism sectors contributes towards the development of the southern African tourism product and service offering and attracts large volumes of tourists annually to southern Africa.

Niche tourism has grown and expanded into various formats over the past few years. Within southern Africa there are unique tourism establishments that showcase how these niche tourism establishments contribute towards growing the economy, uplifting local communities, and conserving the natural and cultural heritage of southern Africa.

The tourism industry in southern Africa offers various entrepreneurial opportunities for tourism graduates. The aim of this textbook is to provide students with a strong theoretical foundation on the respective niche tourism segments supported with current practical examples of how these niche tourism sectors operate, to enable graduates to establish their own niche tourism establishments. In doing so, graduates would be able to not only contribute towards the regional economy of southern Africa but also enable the resolution of socio-cultural challenges whilst conserving and protecting both the natural and cultural heritage of southern Africa.

IP Fundamentals - The Patents Act 57 of 1978 and Regulations (Paperback): Lee-Ann Tong IP Fundamentals - The Patents Act 57 of 1978 and Regulations (Paperback)
Lee-Ann Tong
R452 Discovery Miles 4 520 Ships in 4 - 8 working days

Juta’s IP Fundamentals series offers a compact, easy-to-read gateway into South African intellectual property legislation.

The IP Fundamentals: The Patents Act 57 of 1978 and Regulations is designed to be read as an accompaniment to the Patents Act. Written in a succinct, no-nonsense style, the book features a full index, cross-referencing to the Regulations, FAQs and explanations.

It provides an accessible entry point into understanding the content and structure of the legislation for anyone needing to navigate the intricacies of the Patents Act.

Global Business Management In Emerging Markets - An African Imperative (Paperback): Aregbeshola R. Adewale Global Business Management In Emerging Markets - An African Imperative (Paperback)
Aregbeshola R. Adewale
R608 R567 Discovery Miles 5 670 Save R41 (7%) Ships in 4 - 8 working days

Most of the research into what constitutes effective leadership emanates from the United States and is not very useful in an African context. Africa is a continent of extraordinary cultural, geographic, economic and political diversity, featuring largely emerging economies and rapid political, economic and social development.

Global Business Management in Emerging Markets – An African Imperative seeks to set leadership theory in the African context. It takes into account typical African circumstances, values and beliefs, designed for the development of leaders’ skills and provides practical, real-life examples, exercises and case studies.

Exploring Local Economic Development In South Africa (Paperback): Marius Venter Exploring Local Economic Development In South Africa (Paperback)
Marius Venter
R378 Discovery Miles 3 780 Ships in 4 - 6 working days

Certified local economic developers are the cornerstone of municipalities that want to grow their economies and uplift the standard of living within communities in South Africa. Both internationally and in South Africa, there is growing awareness that economic development strategies are most effective when they are designed and implemented at a local level.

Local stakeholders are more familiar with the challenges and opportunities faced by the local economy and community and are therefore best placed to design and implement successful economic development strategies. For this reason, local economic development (LED) has emerged as an approach to economic development that holds the potential to promote social and economic development in a way that meets the basic needs of the poor and contributes to the growth of local economies.

This book is the first of its kind in South Africa. Its purpose is to contribute to a shared conceptual understanding of LED, provide guidelines on integrated LED planning and implementation, and contribute to the increasing need for the professionalisation of those working in LED and related sectors.

The content in this book is the result of 20 years of experience working with LED directorates in municipalities and extensive consultation with key public and private LED stakeholders in South Africa. The book is aligned to the competency requirements and continuous professional development programmes of the Economic Development Council of South Africa (EDCSA), which is the professional body for LED and other economic development professionals.

The Law Of Banking And Payment In South Africa (Paperback): R. Sharrock The Law Of Banking And Payment In South Africa (Paperback)
R. Sharrock
R1,074 R940 Discovery Miles 9 400 Save R134 (12%) Ships in 4 - 8 working days

The Law Of Banking And Payment In South Africa provides an explanation of some of the more important aspects of the law applicable to banks and banking in South Africa, along with the principles that govern payment and payment systems in this country.

The Law Of Banking And Payment In South Africa covers the following areas: a general introduction to banks and banking law; the nature of banking law and its sources; the role and function of the Reserve Bank and the various statutes that regulate banks; the bank–customer relationship; miscellaneous banking services provided by banks; general principles of payment; the law applicable to various payment systems; unauthorised cheque payments and unauthorised electronic funds transfers; international sale transactions; and bank guarantees.

The aim of the authors is to provide a text that is both accessible for students and other persons seeking to gain a basic understanding of the subject, and comprehensive enough to be useful to lawyers, bankers and those who work in the field of banking and finance.

Microeconomics - A Southern African Perspective (Paperback, 2nd Edition: Revised Reprint): Matthew Kofi Ocran, Mariana Moses Microeconomics - A Southern African Perspective (Paperback, 2nd Edition: Revised Reprint)
Matthew Kofi Ocran, Mariana Moses
R344 Discovery Miles 3 440 Ships in 4 - 6 working days

Have you ever wondered how prices are determined, or why you bought a specific quantity of something? The answers to these and other questions, as well as the theories guiding decisions by consumers and producers, are explained in Microeconomics— a southern African perspective.

This book provides a comprehensive introduction to microeconomics theory, offering traditional theories of consumer and producer behaviour set against a contemporary southern African background.

This second edition of Microeconomics – a southern African perspective provides a comprehensive and current introduction to microeconomic theory for the southern African context, while retaining the original ethos from the first edition. It addresses traditional theories of consumer and producer behaviour as prescribed in most introductory microeconomic modules and answers questions around how consumers and producers interact in the market, looking specifically at the choices made by producers in their endeavour to produce optimally.

Suitable for introductory semester-based courses in microeconomics, it facilitates learning through activities and self-evaluation exercises at the end of each chapter, with feedback to activities and answers to the exercises at the end of the book. The study of economics provides the tools for analysis and a framework for thinking that can aid you in making more informed decisions when faced with economic problems, making it suitable for economics students or those requiring an understanding of the economy within a specific financial field.

Understanding IFRS for SMEs (Paperback): Rashid Small, Mohamed Karodia Understanding IFRS for SMEs (Paperback)
Rashid Small, Mohamed Karodia; Edited by Jade Jansen
R439 Discovery Miles 4 390 Ships in 4 - 6 working days

Understanding IFRS for SMEs is a comprehensive and in-depth approach to unpacking the International Financial Reporting Standards (IFRS) for small, medium and micro enterprises (SMEs). In an easy to understand manner, the book explains the conceptual as well as the detailed technical knowledge underpinning the requirements of IFRS for SMEs (supplemented by the same for IFRS where applicable). The text is designed to gradually take a student through the necessary thought processes needed to compile financial statements in compliance with IFRS for SMEs, by focussing on the information and skills needed to apply professional judgment in a compilation engagement and ultimately decision-making. While the number of entities that can apply IFRS for SMEs form the majority of business entities in the market place, there is very little conceptual guidance on the application of IFRS for SMEs. This publication is therefore one of the few texts focussing on the application of IFRS for SMEs, while at the same time allowing the reader to see the contrasting requirements of IFRS. The text is designed to assist a student learn the knowledge required to comply with IFRS for SMEs but also understand the conceptual underpinnings of the standards so as to fully master IFRS for SMEs.

Advanced Questions On SA Tax 2024 (Paperback, 9th Edition): Shaun Parsons Advanced Questions On SA Tax 2024 (Paperback, 9th Edition)
Shaun Parsons
R465 Discovery Miles 4 650 Ships in 4 - 6 working days

Advanced Questions on SA Tax is the third and final publication in the Question on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers advanced topics and integrated questions. Its complementary publications, Introductory Questions on SA Tax and Questions on SA Tax, cover foundational topics and those typically dealt with in the study of tax at an undergraduate level.

Recommended for Postgraduate taxation students at universities, universities of technology, and private HE institutions.

Entrepreneurship - An African Perspective (Paperback): Cecile Nieuwenhuizen Entrepreneurship - An African Perspective (Paperback)
Cecile Nieuwenhuizen
R624 Discovery Miles 6 240 Ships in 4 - 6 working days

Many entrepreneurs starting up their own business have a great idea, but they fail because they haven’t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information.

Entrepreneurship – An African Perspective is a theoretical as well as practical guide on how to develop business ideas to establish a successful enterprise. In it you will find:

  • the procedure the entrepreneur must follow before establishing a business
  • guidelines on identifying a feasible business idea
  • how to conduct a viability study
  • how to draw up a business plan
  • a comprehensive introduction to the world of business and its most important role-player, the entrepreneur, specifically in the South African context
  • basic business concepts that explain the business environment and business in general
  • African case studies and examples of what successful entrepreneurs do and what contributes to successful entrepreneurship
  • essential business management functions relevant to a start-up and new business, such as marketing, finance, operations, human resources and purchasing

The authors use an accessible approach to guide readers to be positive yet critical, and creative yet practical in their research and analysis of a business idea, and ultimately to develop a business idea that will be profitable.

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