Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.

Risks can be identified, evaluated, and mitigated, but the underlying uncertainty remains elusive. Risk is present across all industries and sectors. As a result, organizations and governments worldwide are currently experiencing higher levels of risk and have had to make risky decisions during times of crisis and instability, including the COVID-19 pandemic, economic and climate perils, and global tensions surrounding terrorism. It is essential that new studies are undertaken to understand strategies taken during these times to better equip business leaders to navigate risk management in the future. Global Risk and Contingency Management Research in Times of Crisis examines the impact of crises including the COVID-19 pandemic, which has tested organizational risk and contingency management plans. It provides significant insights that should benefit business leaders on risk and contingency management in times of crisis. It emphasizes strategies that leaders can undertake to identify potential future risks and examines decisions made in past crises that can act as examples of what to do and what not to do during future crisis events. Covering topics such as auditing theories, risk assessment, and educational inequality, this premier reference source is a crucial resource for business leaders, executives, managers, decision makers, policymakers, students, government officials, entrepreneurs, librarians, researchers, and academicians.

The public finance branch of economics has seen a great deal of change in prevailing attitudes regarding the role of the market and the role of government in countries with democratic institutions and market economies. Different functions have been added, over the past century, and especially after World War II, to the role that the government should play. The laissez faire ideology of the past, that minimized the government role, was progressively abandoned until the last two decades of the 20th century, when there was an attempt to reduce the ambitious role that the government had assumed, and to give a growing role back to the market. This book explains how changes in both the market and the government have made public finance a more challenging, interesting and at times frustrating branch of economics. It provides a cosmopolitan perspective and details the part that historical developments have played in shaping modern views. The author explores the real life, practical nature of public finance and de-emphasizes the role of armchair theorizing by focusing on real issues that are seen from a community rather than an individualistic perspective. The Advanced Introduction to Public Finance offers a fresh look at the field for students, researchers and policymakers in economics, public administration, taxation, policy and economic history.

Business Accounting and Finance, sixth edition, offers an accessible, concise introduction to management and financial accounting for first-year year business students and those taking non-business degrees.

With a wide variety of real-life examples of well-known brands such as Amazon, Samsung and Bosch, the author introduces relevant issues for accounting such as ethics and corporate governance.

Packed with practical guidance including business scenarios and exercises, this resource will help students develop the skills they need in today's workplace.

This book is not deep research work, as I am not a Ph.D. professor at any international university.

I was a teacher. I was also a real estate investor. And now I am a fulltime writer. Nevertheless, I am also research addicted reading two books per month.

Moreover, as I studied Macroeconomics, I found out that the world has been threatened by a new virus, the decentralized digital virus. Metaverse, Decentraland, blockchain, bitcoin standard, smart contracts, protocols, nodes, tokens, and halvings suddenly invaded my eyes with such a power that I had to understand what the hell was that about. If you do not know what these concepts are, you are in the right place.

Some of these articles are controversial, others you might agree with, but most of them try to explain how the world is shifting into a fully digital mode.

Central banks and governments are trying to keep the boat afloat in a perfect MMT style, while politicians still do not quite understand how the moneyprinting machine works. They keep saying we need raise taxes to pay the debt when the government is the only issuer, so it cannot become insolvent.

With deflationary pressure from technological innovations, the need for fresh money puts central banks in the red to control inflation. Covid-19 hit hard on every economy, but only the issuers can control the orchestra. Straightforwardly, as a non-native writer, I will try to give you a perspective about how the world is changing, from analog to digital, from the real world to the metaverse, with a fascinating silent war between centralized money printing power and decentralized fully digital crypto ecosystems.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Covering all aspects of federal securities law, this Advanced Introduction provides an excellent understanding of how U.S. securities regulation works, particularly as this emerging area of law becomes more prevalent for those working or involved in general corporate and commercial practices. It examines the definition of securities and how modern investment opportunities may be subject to this regulation as well as more traditional forms such as stocks or bonds. Key Features: Providing up to date information on the latest developments in securities law Presenting complex material in a clear and comprehensive format and defining key concepts Thoroughly reviewing significant Supreme Court cases, alongside the noteworthy statues and Securities and Exchange Commission Rules This informative book will be invaluable reading for practitioners and others engaged in the business and securities world looking for a detailed overview of U.S. securities law. It will also be a useful resource for lawyers, scholars, and policy advisors.

In this book, I am going to show you everything you need to know:

1. Exactly how to set up your own portfolio of dividend stocks
2. Where to open up a brokerage account
3. How to never pay a commission when you buy or sell a stock
4. Which dividend stocks are the safest
5. Which dividend stocks to avoid (don't start investing until you read this)
6. How to super-charge your returns
7. How to profit from a bear market

And much, much more...

From the #1 bestselling author of The Big Short and Flash Boys, the high-octane story of the enigmatic figure at the heart of one of the 21st century's most spectacular financial collapses

'I asked him how much it would take for him to sell FTX and go do something other than make money. He thought the question over. "One hundred and fifty billion dollars," he finally said-though he added that he had use for "infinity dollars"...'

Sam Bankman-Fried wasn't just rich. Before he turned thirty he'd become the world's youngest billionaire, making a record fortune in the crypto frenzy. CEOs, celebrities and world leaders vied for his time. At one point he considered paying off the entire national debt of the Bahamas so he could take his business there.

Then it all fell apart.

Who was this Gatsby of the crypto world, a rumpled guy in cargo shorts, whose eyes twitched across TV interviews as he played video games on the side, who even his million-dollar investors still found a mystery? What gave him such an extraordinary ability to make money - and how did his empire collapse so spectacularly?

Michael Lewis was there when it happened, having got to know Bankman-Fried during his epic rise. In Going Infinite he tells us a story like no other, taking us through the mind-bending trajectory of a character who never liked the rules and was allowed to live by his own. Both psychological portrait of a preternaturally gifted 'thinking machine', and wild financial roller-coaster ride, this is a twenty-first-century epic of high-frequency trading and even higher stakes, of crypto mania and insane amounts of money, of hubris and downfall. No one could tell it better.

Crypto is red-hot right now.

Media outlets are giving crypto unprecedented airtime while the general public has been captivated by the staggering price rises seen across the board. When measured in US dollar terms, Bitcoin ballooned by over 10 times in the 2017 calendar year alone.

Beyond the tremendous increases in value, crypto has received so much attention because of the challenging questions it raises about money and the role of central authorities such as banks and governments - roles which were taken for granted in the past.Before the start of the crypto revolution, government-issued banknotes and coins seemed to be the only conceivable forms of money. We had never known any other way in our lifetime, nor in that of our parents.

Fast-forward to today, and many members of the crypto community ardently believe that crypto is destined to replace government-issued money, just as the personal computer replaced the typewriter. If this vision is even halfright, the implications are hard to overstate. At the very least, crypto promises to substantially weaken the monopoly power of centralized institutions.

But these are still early days for crypto. And most members of the public find crypto to be, well, cryptic. As United States Senator Thomas Carper said: "Virtual currencies, perhaps most notably Bitcoin, have captured the imagination of some, struck fear among others, and confused the heck out of the rest of us."1 Perhaps some readers can relate to that sentiment.

Truthfully, few people have an accurate understanding of how crypto works, and many are highly skeptical. The Crypto Intro has been written to explain everything and respond to the tough crypto questions.But we may be getting ahead of ourselves. Before taking a look at how crypto functions, let's make sure we understand what we're talking about.