The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented advertising strategies of the most important US carmaker General Motors (GM) in its home market have received less attention, especially in American Studies. This study focuses on the connection between GM products and America and the fundamental values represented by politics, business, and society. The author examines which textual and visual strategies GM uses in its image advertising to establish and maintain its patriotic American image. He argues that GM's advertising campaigns follow a patriotic leitmotif and are consistently in line with American core values, often generating new patriotic ideas.

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within the ethnic dining sector. Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs' and consumer constructed meanings of authenticity, how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whilst also respecting their culinary culture. It also guides the reader through the use of NVivo for research purposes, and its utilisations to facilitate the inductive and interpretive analysis. This book offers a valuable resource for researchers across marketing, including consumer behaviour, food marketing, marketing research and communications. The data analysis tools explored are also transferable to a wide range of sectors outside of food and dining.

Throughout the history of the WWF, there have been times of prosperity and times of hardship, cycles that shape the ethos of the company by forcing changes to its infrastructure and on-screen direction. The one constant throughout three decades of change is Vincent Kennedy McMahon, the stalwart puppet-master who captains the ship. Unflinching, thick-skinned, and domineering, McMahon has ultimately outlasted all of his competition and come out on top of every wrestling war he has waged. In 1995, he very nearly lost. Titan Sinking tells the tale of one of the most tumultuous, taxing and trying years in WWF history. This book gives the inside story of all of it. Find out the real story of the year, and learn how 1995 brought WWF to the brink.

When it comes to sports talk, no city has more to say than Philadelphia. Its fans are widely regarded as some of the most dedicated, outspoken, and impassioned sports enthusiasts in the country. Ask any Philly fan a sports-related question and you'll undoubtedly find yourself in the middle of a lively, heated debate. While Philly's fans never lie dormant, they are especially fired up right now following a long-awaited Super Bowl victory (the city's first -- have you heard?!) that sparked city-wide, year-long celebrations; young talent breathing new life into every team; and new coaches, players, and management shaking things up and sparking new debates. In this completely revised and updated edition of their 2007 book, WIP sports radio hosts Glen Macnow and Big Daddy Graham have compiled dozens of new lists to stir up controversy and settle bets within the already-buzzing Philadelphia sports community (and beyond), ranking things like: The most overrated and underrated players in Philly sports historyThe top 10 Philadelphia sports quotesThe 10 worst Eagles draft picks everThe greatest duos in Philly sports historyThe 10 best sports movies set in PhiladelphiaThe worst bosses in Philly sports historyand much more!

Introduction: "The Young and The Rodeo" is the tale of a journey that took me into the world of rodeo through the eyes and experience of the next generation of rodeo superstars, cowboys and cowgirls. It contains personal highlights and individual stories that help explain why rodeo continues to thrive in a modern, high-tech world of video games and smart phones. It is not a detailed examination of results, instead this is a view of the sport from the eyes of those that compete in it. It is also not a hard-news analysis, rather it is a look at what makes rodeo so special and why regional and community rodeo competitions designed for young people is a flourishing segment of the sporting world in the tri-state region of Arkansas, Louisiana and Mississippi. I will also introduce the reader to several amazing young people who love the sport and want to share that love so that others can understand why they feel the way they feel. Hopefully, you as a reader will discover what I discovered and understand why I have fallen in love with the sport - and those young people that keep it alive.

- Uniquely, focuses on the management of airports to guide business strategy (strategic, commercial and competitive aspects of airline business) rather than airport planning and operations (Young) or economics or marketing of international airlines (Doganis). It therefore provides an innovative insight into the processes behind running a successful airport and is considered to be the best most accessible book available. - Fills a need for a new edition by being updated to reflect the reflect the major changes in strategic direction for the airline and airport industry due the most significant global crisis ever faced by this industry, Covid19 as well as technology advances and emphasis on sustainable development. - International in content and case studies. - The book is well pitched, practical and helpful to both students and academics alike. It condenses information into logical chapters and includes key information needed for teaching a module with an Airport Management focus. It provides the perfect structure and outline in teaching the subject form. - Excellent balance of theory and industry examples. Some of the other books available lack relevancy. - Written in an engaging accessible style, at an appropriate level for UG students studying this subject for the first time.

Young, white men have dominated action sports for many years, yet women have refused to accept positions on the margins of these unique sporting cultures. Developing in a different context to many traditional sports, girls and women have adopted highly proactive approaches and developed unique strategies to negotiate space alongside their male peers in the waves, skate parks and cityscapes, on mountains and climbing walls, along trails, as well as around rinks. This international collection features contributions from a group of leading and emerging researchers, many of whom are passionate action sport participants themselves. With authors representing a range of theoretical and disciplinary perspectives including cultural studies, sociology, performance studies, media studies, sport for development, and education, this book offers the first collective focus on women in action sports cultures in the past, present and into the future. Ultimately, the book offers a vivid and powerful illustration of the new and ongoing struggles facing women in contemporary sporting cultures, as well as the various strands of activism, agency and politics being performed in the surf, on the slopes, and at the crag. The book will be of interest to students and scholars in the fields of sociology of sport and physical culture, gender studies, youth cultures, sport history, and pedagogy and education.

This book provides an overview of biomedical applications in sports, including reviews of the current state-of-the art methodologies and research areas. Basic principles with specific case studies from different types of sports as well as suggested student activities and homework problems are included. Equipment design and manufacturing, quantitative evaluation methods, and sports medicine are given special focus. Biomechanical Principles and Applications in Sports can be used as a textbook in a sports technology or sports engineering program, and is also ideal for graduate students and researchers in biomedical engineering, physics, and sports physiology. It can also serve as a useful reference for professional athletes and coaches interested in gaining a deeper understanding of biomechanics and exercise physiology to improve athletic performance.

The United Nations Madrid International Plan of Action on Ageing (MIPAA) offers a bold new agenda for handling the issue of ageing in the 21st-century. It focuses on three priority areas: older persons and development; advancing health and well-being into old age; and ensuring enabling and supportive environments. This book brings together global perspectives on the MIPAA and focusses on and assesses the success and failures of governments to implement its recommendations. Despite its pivotal importance in international ageing policy, the MIPAA has been relatively neglected by academics in their writings and studies. This book mitigates this analytical and empirical cavity. Each chapter focuses on one specific geographical region and addresses five key themes: National ageing situation; Twenty years of MIPAA; Ensuring ageing with dignity; Healthy and active ageing in a sustainable world; and Priorities for the future. It presents an overall summary of the findings, future challenges and opportunities related to ageing, recommendations for future actions to be taken, and policy adjustments needed. The authors also present lessons that were learnt from managing the impact of COVID-19 on older people, together with an outlook on the most immediate priorities for the future so that the recommendations in the MIPAA are achieved in post-COVID-19 and sustainable ethical scenarios. An important contribution towards the advancement of ageing policy, the book will be indispensable to students and researchers of gerontology, ageing, and health. It will also be of interest to policy makers, geriatricians, dementia care specialists, social policy makers responsible for ensuring active and healthy ageing, and all public sector departments which have specific responsibilities towards improving the quality of life of older adults.

Gaming just got a whole lot funnier. What was the console gamer's New Year’s resolution? 1280x720. Why did Frogger cross the road? Because after an hour and a half you’ve finally completed the level. Why would a grown-up want to play Pokémon Go? Wynaut? This is a joke book for anyone who knows that AAA isn’t just a battery type, you don’t need scissors to do some crafting and that you don’t have to go outdoors to try camping. *Parental guidance: Occasional fruity language and jokes of a sexual nature*

This is a fascinating read for any fishing enthusiast or historian. A comprehensive guide to fishing in New York State, including breeds and species present in New York State waters, a map of fishing in the region, and a list of fishing contest winners. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

This volume provides unique insight into how American colleges and universities have been significantly impacted and shaped by college football, and considers how U.S. sports culture more generally has intersected with broader institutional and educational issues. By documenting events from the nineteenth and twentieth centuries including protests, legal battles, and policy reforms which were centred around college sports, this distinctive volume illustrates how football has catalyzed broader controversies and progress relating to race and diversity, commercialization, corruption, and reform in higher education. Relying foremost on primary archival material, chapters illustrate the continued cultural, social, and economic themes and impacts of college athletics on U.S. higher education and campus life today. This text will benefit researchers, graduate students, and academics in the fields of higher education, as well as the history of education and sport more broadly. Those interested in the sociology of education and the politics of sport will also enjoy this volume.

Endurance Sport and the American Philosophical Tradition, edited by Douglas R. Hochstetler, analyzes the relationship between endurance sports-such as running, cycling, and swimming-and themes from the American philosophical tradition. The contributors enter into dialogue with writers such as Ralph Waldo Emerson, William James, Henry David Thoreau, and John Dewey, as well as more recent scholars such as John McDermott and bell hooks. Examining American philosophical themes informs issues in endurance sport, and the experiential nature of endurance sport helps address philosophical issues and explain philosophical themes in American philosophy. The chapters bear witness to the fact that philosophy is not limited to abstract notions such as justice, truth, happiness, and so forth, but intersects with and has a bearing on our human endeavors of work and play. Furthermore, the themes centrally related to the American philosophical tradition align closely with the challenges and experiences present and faced by runners, cyclists, swimmers, and endurance athletes in general.

Sports have taken on tremendous importance in the world in which we live. Their social significance economic, political, and personal both nationally and internationally is unprecedented. What may not be so obvious on first blush is the sociological nature of sports. Sports offer one of the most visible public arenas for understanding the role that immortality plays in individual action, group dynamics, and with audiences and the media. Following a brief introduction to the sociology of sport, Leonard explores these dimensions of the sporting world through the idea of the postself how individuals regard themselves and want to be remembered by the public. From the individual psyche to the global arena of sports, this book features vivid examples and quotations from star athletes, coaches, and the media, offering poignant insights into the sporting world and about individuals and society.

Black Rodeo in the Texas Gulf Coast Region: Charcoal in the Ashes provides an in depth sociocultural and historical analysis of the genesis and contemporary state of affairs regarding African American rodeo cowboys in southeast Texas, whose ancestors were instrumental in the development of the most celebrated livestock management industry in the world. The author painstakingly chronicles the origin of the Texas cattle industry from its Mexican roots to Austin's Colony, better known as the George Plantation/Ranch, where African Americans were intimately involved in the livestock management industry since its inception. Although enslaved before, during, and after the Republic of Texas was established, they were early stakeholders in the expansion of the western frontier, and an indispensable source of labor that facilitated the burgeoning cattle industry. Yet, as the author maintains, American history wantonly trivialized, marginalized, and blatantly omitted their contributions. This book sheds light on these early cowboys and their descendants who have participated in America's most prominent prole sport with little to no media exposure. The author dubbed them "Shadow Riders of the Subterranean Circuit," and even though American sports are integrated African American rodeo cowboys may be metaphorically seen as bits of charcoal spread among ashes.

"Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade. The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade."

A must-have for diehard fans and the perfect introduction for anyone just getting into skateboard culture, this definitive compilation profiles 1,000 boards from old-school classics to famed iconic boards as well as the latest innovations hitting the streets. Covering over seventy years of brands and designers, this is the skateboard bible to inspire both the experienced as well as a rising generation of new thrashers. Broken down into categories based on deck shape and neck size as well as individual brands, uses, and skill levels, the book profiles the full range of board types: old-school, short boards, longboards, cruisers, street, freestyle, slalom, park, vert, pool, off-road, and more. Every type of board is included, from well-known brands to the obscure: Alien Workshop, Almost, Antihero, Baker, Birdhouse, Blind, Chocolate, DGK, Element, Enjoi, Flip, Girl, Globe, Habitat, Krooked, Plan B, Powell Peralta, Primitive, Punked, Real, Santa Cruz, Sector 9, Supreme, Toy Machine, Zero, and Zoo York to name just a few.

The chapters in the Women's Football in Latin America two volumes will look at the social and historical means of the embodied representation of gender differences that has been deeply embedded in the history of Latin American women and football. The authors identify and analyse how, in a range of ways, Latin American women have found in-between spaces, amid severe macho structures, to establish and play their football. As a result, the book will be of interest to researchers and students of sport sociology, football studies, gender studies, comparative sports studies, sports history, and Latin American sporting culture. The second volume of this edited collection integrates a range of high-quality studies on women's football across Latin American countries to a global readership. From studies with marginalized communities, football fans but also the media and professional women's footballers, the chapters show how futbol has been a key part of oppressive gender structures, and ways that women have fought for gender equity within this key cultural expression in Latin America. The book also suggests a fascinating research and activist agenda for women's football in the continent for the next decades.

An activity that originated in Western societies, backpacking has gained increasing popularity among Chinese millennials. In a spirit of the 'search for self', young Chinese backpackers have sought to display their pursuit of freedom, independence and responsibility within an increasingly individualised society through backpacking. This volume investigates contemporary young Chinese persons' views on backpacking culture and backpackers. A group of Chinese backpackers are studied using interview and participant observation, and focus groups are conducted to study young professionals' and university students' attitudes towards backpacking. The results indicate a profound cultural change along with a degree of division. On the one hand, the backpackers often begin their journey due to a desire to pursue freedom, and use the pursuit as a process of reflexive awareness; on the other hand, the risks of pursuing a freewheeling lifestyle within an individualised society drive the majority of them to return home. The author concludes that this phenomenon is a kind of 'staged individualism', describing how Chinese millennials strike a balance between individual interests and wider social obligations. Students and scholars of sociology tourism, and youth culture will be interested in this volume.

This is the first book to survey the participation of women in sport and physical education across Asia, from the Middle East and South Asia through to the Asia-Pacific region. Covering sport and physical activity at all levels, from school-based PE and community sport to elite, high-performance sport, the book provides an important overview of developments in policy, theory and research across this complex and dynamic region. It has a strong focus on gender equity but is informed by important intersecting influences that affect the lives of girls and women and their participation in sport. Including contributions from leading scholars from across the region, the book draws on multi-disciplinary perspectives, including sociology, cultural studies, anthropology, and history, and makes an important contribution to global understanding of diversity, challenges, and achievements in the sporting lives of Asian Women. This book will be a fascinating read for any student, researcher, or policy-maker working in sport studies, gender studies, women's studies or Asian studies.

Founders and Organizational Development: The Etiology and Theory of Founder's Syndrome is designed to help today's researchers, faculty, students and practitioners become familiar with the etiology and dynamics of Founder's Syndrome as an organizational condition challenging nonprofit/nongovernmental, social enterprise, and for-profit and publicly traded organizations. The book uses applied social and psychological theories and concepts to peel away the layers of an organizational enigma, revealing three causes of Founder's Syndrome and insight into the power and privileges assumed by founders who engage in undesirable and self-destructive behaviors leading to their termination; going from hero status to antihero. Researchers, instructors, students, and practitioners will find thought-provoking case studies from the real world of organization development practice. Segments from interviews during interventions reveal the type of emotional turmoil experienced in organizations where founder's syndrome is present. Insight is provided into accounts of well-known founders who were terminated or forced to resign. The unique features of this book include: integrating theory into practice, describing a new theory about the psychological reaction of founder's syndrome victims, prevention ideas when designing new organizations, strategies for intervention, using content based on research and organization development consultation experiences, and, integrating feedback from students who have launched organizations.