Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, comment: Grade has been converted from Australian (29/30) to German (1.1), abstract: All aspects of a brand image should resonate with its target audience in order to create a meaningful relationship. Before a brand can improve the lives of those who use it, the identity of both needs to be clearly understood by the other. Once this is established, a relationship can be forged and nurtured much like a relationship between two people. Like a relationship, the parties need to bond, to listen, to grow, to be authentic and to stay that way. When Interbrand (2014), the world's largest brand consultancy, released their 2007 Brand Marketers Report, the following five top aspects of successful branding were revealed (Airey, 2007): 1.Consistency 2.Understanding of Customer/Target 3.Message/Communication 4.Creative/Design/Brand ID 5.Relevance Many other aspects were of course discovered in the survey, but the best practises may be found under these top five - the first beating the second by twice the percentage (Airey, 2007). When implemented successfully, valuable brand equity can be attained, attracting a responsive audience and relevant target customers.

"Design is what you do when you want to express yourself..." if you had time, if you knew how, if you could; you would. But where to start? We all reach a time or place in our life when we look around and no longer feel comfortable in our space; a time when it begins to feel constricting, dark, cluttered or unharmonious. Most people do what they have always done before. You clean it up, move a few things around and maybe even paint; but it's still not perfect, just better than it was. What makes the difference between a house and a home? Design. A house may have all the same furniture, accessories and lighting, but it's not a home. Why? Because a home reflects the personalities and passions of the people who reside there. It feels warm and inviting when you step in the door; you recognize that you are in someone's private space, a refuge. And you instinctively feel the honor of being invited into their private space. And it is an honor. Why doesn't your home feel like that? How do they do that? They claim their space; they embrace it, love it and fill it with personal touches that are a reflection of who they are, what they feel, where they go and what matters to them. Walk through the door of any house and, if you are observant, you can tell who lives there and what's important to them by the placement of furniture, pictures and overall look and feel of the space. Look around your home. Does it reflect you? Can you 'feel' you inside the space? Is it a reflection of your life and loves? 'The 1 Minute Design Manager' is a quick reference guide that takes a minute or less for each pointer that will fill your mind with creative and positive ideas to 'take your space', claim it and own it proudly.

Have you ever wanted to create a fairy tea party and add some magic to your life? This book is a step by step guide that teaches you how to conceive and execute this event, the decor, food, fairy trivia, fairy music, fairy outfits, party activities and more You will create the party of your dreams with lots of imagination and very little cooking.

Dennison Manufacturing, headquartered in Framingham, Mass., manufactured the first crepe paper in the U.S. and popularized the idea of decorating for all occasions. To encourage this, they issues multiple booklets, including the 1920s-era How to Decorate Halls, Booths and Automobiles using crepe paper.

Any form of clutter, be it in your home or your life in general, is bad. While clutter in your home constitutes of a home being messy where things are just lying around in an untidy manner, clutter in your life signifies your feelings and approach towards life. A cluttered life would mean your body, mind, and spirit being uneasy with the way things are around you. In such cases you should adopt a more balanced approach towards living your life. For you to be clutter-free, you need to adopt a lifestyle which is similar to that philosophy. Many people ask themselves where they could start from. Until you figure out the answer to that question, your life will remain cluttered. This eBook consists of tips aimed at bettering your overall life and making it more clutter-free.

Make your home an intimate retreat that will please your senses and nourish your soul. Here's how to make your home a sacred space... a sanctuary for mind, body, and soul. HOME SANCTUARIES gives you an easy-to-follow, seven-stage process for building personal retreats, altars, and shrines within your home. You will learn how to identify a location, cleanse and sanctify the area, evaluate the balance of energy, assemble materials, and energize your intentions. Specific chapters are devoted to communal rooms, intimate spaces, zones of creativity, and contemplative environments. Hundreds of practical tips and suggestions, insightful stories, and life lessons provide just the guidance you need to implement the ancient principles of feng shui right where you live. Readers who love the books of Denise Linn, Karen Kingston, Nancy SantoPietro, Xorin Balbes, and Tsh Oxenreider will find this book a great companion of equal value. The Alchemy of Intention (From the Introduction) Where intention goes, energy flows. Because of how energy functions, we are each engaged in co-creation with the life force. If you want your life to be sacred, you need to set the intention for it to be so. Setting an intention is like speaking to the Divine through a megaphone: It gets the message across more clearly. This is the true secret behind creating a home sanctuary. Altars and shrines are incredible spiritual tools because they anchor our feelings and thoughts so we become very clear and specific about what we want. Ultimately, whatever we focus on appears in the material world. Creating a sacred space in your home is an opportunity to connect your intimate environment with the realm of the Divine so that your soul is supported and nourished and has freedom to express and flourish.

Five Star Reviews

"I'm the guy. I only get to make suggestions, but when I showed a beach wedding to Nancy, she sure lit up. This book helped me sell it, because there are a few things to take care of that I didn't think of. My big idea: I'd like a yacht docked close by that could take us out on the water as part of the reception. I now see how that's possible. All the pictures gave Nancy some ideas for decorations and design. That is helpful, but the author also gave us her source for the items. I could see the prices immediately, so i could keep her away from the really expensive items....she's watching me write this."

"I absolutely loved this book. It was a fun read and gave me plenty of potential ideas for a beach wedding. I am seriously contemplating switching from a fall wedding to a beach wedding."

"Paris has outdone herself on this book. I have always loved the beach and these wedding themes are perfect. You won't believe how elegant a beach wedding can be. There are ideas for three themes and gorgeous pictures to help you envision your perfect day. From the themes to wedding centerpieces and favors. She even includes a link to make it easier for you to find sources for these great ideas."

Inside Beach Wedding Ideas

Beach weddings are exploding in popularity today because of the romantic and exotic atmosphere the water, sun and the beach create. Destination beach wedding or your own local beach, "Beach Wedding Ideas" unveils three romantic beach wedding themes to make your special day one to remember. Within the themes we cover the wedding ceremony and reception decoration ideas to stimulate your inspiration to bring about your very own unique and exotic beach wedding day

Wedding Decoration Ideas

Paris Kay Hersom has also written Wedding Decoration Ideas which is a great complementary book for Beach Wedding Ideas, and is loaded with romantic wedding decoration ideas to stimulate your inspiration to bring about your very own unique wedding day on the beach or off

This wedding designer guide is essential for everyone wanting to have the most wonderful and romantic wedding without the pit falls and costly mistakes.

So Whats Inside The Book?

Table of Contents

Chapter 1 - Wedding Decoration Ideas

Chapter 2 - Wedding Reception Ideas - A Few Easy Tips for a Great Day

Chapter 3 - Wedding Ceremony Decorations

Chapter 4 - Creative Juices

A house without a dog is not a home.

Meet Gaspard the Dalmatian who hates the London rain but loves a good sing along to The Antiques Roadshow; jet-setting Rufus and Marni, two wire-haired dachshunds who can often be found sniffing out vintage finds in Brooklyn’s flea markets; or Jack Russell Ollie who enjoys the views of the Eiffel Tower from his gorgeous Parisian apartment.

Featuring big dogs, small dogs, countless rescue dogs and even a few champions, these stunning photographs celebrate the joyful, cherished, chaotic, but never dull life that’s lived with dogs. Each image perfectly capturing that unique relationship between us humans and our beloved pets.

Creating Space by Niki Schafer is a step-by-step guide to how to design a calm, sane, outrageously gorgeous home and family-life. Inspiring and practical in equal measures it takes you on a journey through the seven spaces of your home creating rooms that work on many levels - aesthetically (outrageously gorgeous), emotionally (calm) and psychologically (sane). This isn't just another pretty interior design book, Creating Space is a guide to understanding how you and your family think and feel. And the design tools taught are as much about family dynamics and the wellbeing of your family as they are about the practical side to creating a home. Niki Schafer is an interior designer, NLP coach and speaker who has lived in more than 100 homes - from New York to Nicaragua to Henley-on-Thames. She runs her own design practice, Dwell-Being, based on the principle of merging design with wellbeing.

Recycle, revamp and rejuvenate; with over 50 projects Sarah covers a whole spectrum of imaginative ideas for every room of the house, from blanket curtains to patchwork wallpaper, clever storage crates to fun mobiles for children, as well as unique ideas for dining, sleeping and bathing. Interweaved throughout the book are ideas for 'one thing four ways' to show how the same piece of furniture or a room can be updated with different look, plus handy advice on essential kit and techniques. Aimed at all skill levels, the projects can be completed in a few hours or over a weekend so you can revamp and refurbish your home in no time at all.

Five Star Reviews

Such Romantic Ideas - Really creative and imaginative ideas that could also be used for decorating ideas for other parties. Very nice pictures and beautiful suggestions to make the day very special. Lots of inexpensive decorations as well

Elegant decorating ideas -We all need decorating ideas from time to time. But if you are planning a wedding, reception or cocktail party, I recommend this book. The author has some wonderful ideas, unique and certainly different - with elegance Great idea book
This book is packed with helpful wedding decoration ideas - Anyone seeking information about wedding decoration ideas could definitely benefit from reading this book. Not only does it contain helpful decoration ideas, but there's also a lot of beautiful pictures that compliment many of decoration ideas provided. This is an excellent wedding book, well worth reading if you're planning a wedding in the near future...

Inside Wedding Decoration Ideas

Two lives joined together...Two hearts that beat as one...And the moment of blush when you promise saying "I Do " The man and woman pledge to live in love forever Your Wedding day truly is a blissful occasion filled with joy, hope and dreams. The ambience and decoration will surely add to this ecstatic moment since these are the most memorable moments which are going to be captured and cherished for a lifetime So let's start by looking at some romantic wedding decoration ideas to stimulate your inspiration to bring about your very own unique wedding day

Beach Wedding Ideas

Paris Kay Hersom has also written Beach Wedding Ideas which is a great complementary book for Wedding Decoration Ideas, and is loaded with romantic beach wedding ideas to stimulate your inspiration to bring about your very own unique wedding day on the beach
This wedding designer guide is essential for everyone wanting to have the most wonderful and romantic wedding without the pit falls and costly mistakes.
So Whats Inside The Book?
Table of Contents
Chapter 1 - Beach Wedding Ideas
Chapter 2 - Three Themes for the Beach
Chapter 3 - Romantic Sunsets Forever
Chapter 4 - Resources

The Final Nesting Place takes you on a personal journey of discovery through the connection of key elements in your loved one's life story. The elements are transcribed into a beautiful and unique physical narrative-rich in the meaningful details of their life. This narrative is your loved one's final nesting place. It is a place of sanctuary: a personal refuge which expresses their most important and profound experiences, beliefs, and relationships. When melded together with key elements of interior design, your loved one's final nesting place becomes a private haven in which to rest, reflect, love, and live their end of life.

Crochet patterns scatter when in sheets of paper; one can buy one pattern on-line and the cost to print and mail it runs $6-$7. Free patterns on-line are unformatted and difficult to follow. So have consolidated and recomposed and colored this antheology of patterns for basically the cost of printing. These 85 classic crochet patterns have been collected from public and anonymous sources, organized, re-structured for a consistent format and enhanced with color for a permanent craft archive going back to the 1930s. Traditional motif names are conserved for the expert or family member who returns to old patterns to restore or recreate old family heirlooms. These patterns cover tables, beds, altars and chair sets, but no doilies. NOTE: Crochet stitches are knotted and not woven, extremely durable--unlike knitting, which is soft and pliable. Crochet is best for decorative elements (curtains, tablecloths and bedspreads) due to their longevity and washability subject to hard wear. This series of 8 volumes when completed will include four for Crochet and four for Knitting, about 800 patterns in all, a few dating back to 1850s. These are beautiful designs, but practical too. The NEXT volume in the series will be Volume 5, Emmie's Knitting for Babes to Tots.

As seen on Jay Leno, Jeannie, The Fabric Chef shares her secrets, in this new 61 page, colorful and detailed illustrated how-to craft book. It teaches step by step instructions on how to create beautiful realistic fabric breads that can be made into arrangements for unique home decor. The book is designed similar to a cook book with 5 "recipes" and 6 full sized patterns to choose from. You will be "baking" up a storm once you see how much fun it is to turn fabric into something that looks eatable. Start today and learn this fascinating new craft

Our book includes full color pictures of handcrafted Fairytale Princess Centerpieces, with complete details on how to create your own princess theme centerpieces based on the designs that we provide for each Fairytale centerpiece. It also includes the list of supplies and materials and the source list where the items necessary can be acquired including the characters, princesses and other details that appear in the centerpiece. Includes: Full Color Pictures of Fairytale Princess Centerpieces Designs Tutorial on preparation for making the centerpiece Complete detailed instruction on centerpiece design and creation Source list of where to acquire the key items necessary to make the themed centerpiece

Are you confused and frustrated about how to decorate your home? Do you want to save a substantial amount of money decorating your space by using resources a designer uses? Are you afraid of making blunders in home remodeling that can cost you a small fortune in money and time? Then this easy-to-follow, step by step guide to home decorating is for you. Written by a twenty one year veteran designer, Terrence Tullgren divulges all his trade secrets in this simply formatted book. It is a deliberate choice of the author not to include photos of design jobs, thus encouraging the reader to develop his own intuitive design style.

In this book, The Harmonious Home, you will discover that even simple changes can have a significant impact in creating a space that is serene. You will gain insight on how to change and renew your home or simply change one room. You will be inspired to make changes with many invaluable tips.

In the first edition of 'How To Turn Drab Into FAB' you will find simple and easy to follow instructions on how to turn old and worn out furniture into beautiful and functional art. The steps are basic, so feel free to add your own touches to your project. Remember, it doesn't have to be perfect. Art is meant to be unique and one of a kind: )

Your home is your gathering place for family and friends. Does it feel welcome, warm and comforting? We all need a place of belonging, a place to escape to. A place called home. From Your Heart to Your Home covers all of this from the front sidewalk, through the rooms in your home to the backyard. This book will teach you how to refurbish furniture, to grow and harvest plants and herbs, to add scent everywhere in your home, to create, to learn, to have fun and to see your home through your heart. Let's craft, sew, decorate, celebrate holidays, write a journal, do things with our kids, introduce comforts into our lives, let's make potpourri and sachets, remake our bed, make homemade beauty products, make herbal crafts like a tussie mussie, feed the birds, cook, make vinegar bottles and herbal butter, learn to care for a cast iron skillet, supply our own tool box and learn the differences in paint. Let's be aware of some financial problems that plague us daily, the interest of charge cards, learn what BPA is and do some little reading about God. Let's get started. I have lots to show you.

Collected essays on interior architecture and design.

Better Homes In America Plan Book For Demonstration Week October 9 to 14, 1922.